IDS 5 Phased Approach to Franchise Content Marketing
From optimizing your Franchise Brands’ Social Media and Franchise Content Strategy both Nationally and Locally, to helping you earn tangible leads through a multi-channel digital approach, Integrated Digital Strategies can provide your franchise the content marketing tactics you need to stay relevant and top of mind in today’s competitive marketplace.
We live in a world where potential franchisees research franchise companies very thoroughly before making a purchase decision. Did you know that 80% of the franchise research is finished before they reach out to you directly? Therefore your online reputation, social media influence, downloadable content and testimonials all play a huge role in forming one’s opinion about your franchise.
The Integrated Digital Strategies 5 Phase Approach with a focus on Social Media and Franchise Content Marketing will help drastically improve your franchise’s web presence and position your brand in front of 1000’s of new prospects.
Understanding your business, identifying market segments, competitive intel, understanding market trends, defining your marketing goals, defining national and local social media policy, finding influencers and content audit.
Establish and implement a multi-faceted, scalable social strategy to position your brand across multiple social channels. (Facebook, LinkedIn, Google+, Twitter and others), training of national or local staff on social media best practices. During this stage, we also start to build your content marketing strategy, content calendar and promotional strategy.
Creation of strategic content to promote on website and social channels; focus will be on nurturing leads and helping move prospects closer to a buying decision by utilization of different types of content that represent different parts of your sales funnel.
Implementation of Paid Content Promotion/ Social Media marketing and management of campaigns, analyzing previous phased approach, optimization of campaign, finding and rewarding advocates.
Closed loop reporting techniques implemented by using marketing automation platforms and your CRM in order to track ROI of previous phases.
It is the goal of Integrated Digital Strategies to deliver cutting edge content marketing and lead generation solutions to your franchise. Each franchises strategy will be completely custom made because we know that your model is different from the others.
Contact us today to get started.
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