Posted: November 16, 2016

As the owner of a healthcare practice, you might be new to a different type of practice: creating or managing content for a blog on your website. Blogging lies at the center of an inbound marketing strategy and is the most important step you can take to attract new patients to your practice and invigorate […]

Posted: October 16, 2016

No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see and hold products in their hands before making a purchase, you’ve been around long enough […]

Posted: September 27, 2016

What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and create groups that are categorized into franchise personas. As soon as personas are identified, the next step is to […]

Posted: September 16, 2016

Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sales. Brand equity is the value that comes from having a great, reliable product. It’s the […]

Posted: August 16, 2016

As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve concluded that these two questions are not mutually exclusive; you can be profitable and steer […]

Posted: July 16, 2016

The marketing staff at Integrated Digital Strategies works with both franchisors and franchisees to create a digital marketing platform that engages and retains customers. Integrated Digital Strategies can help franchisors generate attention and traffic from potential investors and help franchisees build the franchise’s digital brand and online presence. To create the most effective content marketing, the […]

Posted: June 16, 2016

Advertising seems like it’s losing it’s appeal. Many dental marketing consultants say that all you really need is a solid inbound marketing program and new clients will come streaming in the door. Well, I’m here to say that it’s not true.

Posted: May 16, 2016

Franchising is an Art, a very successful, proven and profitable art, however; it all depends on the way you market the franchise. It’s more like selling the system to a more efficient, and an enabled set of clients, who in turn will sell it to the end users.

Posted: April 16, 2016

You know your customers better than anyone. You know what their pain points are and the trends in the marketplace that may influence purchasing decisions. Therefore you need to take advantage of this knowledge to guide prospects closer to being new clients.

Posted: April 16, 2016

Testing the dental marketing you’re doing is a must. With all of the awesome tools out there available, you really have no excuse. Before you start, however, you need to set up a couple things first.