Adding Video To Your Website Impacts More Than Just SEO
Now is the time to think about adding video to your website. The search engines are proving it and the statistics are compelling. A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research – and this explains in …
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Local SEO for Franchise Systems and Multi-Location Businesses
Local SEO is hitting the national mainstream. From Franchise Brands getting together at this summer’s IFA Events on Digital Marketing to National Brands looking for guidance at this week’s BIA Kelsey Event in Boston, the local search space is top of mind for CMOs. Integrated Digital Strategies …
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3 Ways to use Social Media to Market Your Franchise
This past weekend I attended the Franchise Expo South in Miami. I heard the same 3 questions from numerous franchisors and franchisees over and over again. 1: How do I use Social Media to market my National Franchise to other potential franchisees? 2: How do we scale …
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4 Questions to Ask Before Hiring a Local Marketing Agency
Local marketing strategies have evolved significantly in recent years. It all started with companies obtaining a URL and building a website with keywords crammed inside. Next the advent of advanced search engine marketing strategies led by Google and their flagship product, AdWords. Today, however, a …
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Reputation Management: Do you know what they are saying about you?
A recent Wall Street Journal article written by Angus Loton reports that small and mid -sized U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year, more than double the spending …
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