Learn About the Ways that Inbound Marketing Brings You Franchisees
The marketing world is changing the way you attract franchisees to your business. Rather than sending advertisements out to prospective franchise owners—through cold calling, pop up ads, or email campaigns—businesses do better when they reach their prospects through more organic means.
Enter inbound marketing, the strategy that meets your prospects where they spend their time on the internet. A combination of excellent content, search engine optimization, and several other tactics make up inbound marketing.