Inbound Marketing. The best way to turn strangers into customers.
So what is Inbound Marketing?
People have changed the way they buy, so as marketers and business owners, we have to change our approach. Who can use Inbound Marketing? Any type of business can but as an Inbound Marketing agency, we focus on Small Businesses, Franchises, Agencies and Publishers. There’s a simple methodology that you can follow to optimize your Inbound Marketing.
Major Themes in Inbound Marketing:
- Content Creation- You develop awesome, contextual content that targets your pre-determined personas. The content needs to answer their basic questions and heal their pain points.
- Lifecycle Marketing- You understand that as your prospects go through the many sales stages, they need to be treated different to push them closer to a close.
- Personalization- As you interact with your prospects, you’ll learn and capture valuable data that will help you market to them better over time.
- Multi-channel- Inbound Marketing is an integrated approach naturally since it interacts with your prospects in the specific channels that they happen to be in.
- Integration- Using the Inbound Marketing tools we provide, your marketing program will act as a well oiled machine.
As an inbound marketing agency, we use Hubspot to help you generate quality leads to your business. Some of our solutions inside include:
- Email Marketing
- Keyword Tools
- Call Tracking
- Social Media
- Much more!
Why Work With an Inbound Marketing Agency?
Any agency out there may claim to be good at inbound marketing. What you really need to look for are these things:
- Do they use a tool like Hubspot, Marketo, Pardot or Infusionsoft?
- How many customers have they integrated inbound marketing campaigns with?
- Are they using inbound tactics internally?
- Are they good at tying together sales and marketing? (“Smarketing”)
At Integrated Digital Strategies, we provide all the tools and training you need to become an Inbound focused company. We will help you along the way to Attract, Convert, Close and Delight your prospects and current customers. For more information, call us at 1-855-256-2635