Our Team | Integrated Digital Strategies
LOCAL DIGITAL MARKETING COMPANY

Our Team

Integrated Digital Strategies (IDS) brings the convergence of search, social, local and mobile to franchise brands, local businesses, and agencies. Our scalable local internet marketing solutions and fully integrated digital marketing solutions are highly focused on hyper-local SEO, local search automation, mobile site optimization, social media marketing, national & regional SEO, website development and more. Serving the globe, our integrated digital marketing teams in Boston, Orlando and Salt Lake City are here for you!

Steve Galligan

Co-Founder, Chief Executive Officer

Steve Galligan co-founded and launched Integrated Digital Strategies (IDS), in 2012. Prior to starting IDS, he held leadership roles in several well-respected media companies in the digital marketing space for decades. Steve has a long history of success in helping franchise clients attract new business and retain existing customers. At IDS, Steve leads a team of highly skilled professionals, with the goal of creating a strong return on clients’ investments with the company. Steve and his wife Midge have three daughters and live in the greater Newburyport, MA area, where he keeps busy with many outdoor activities.

Joseph Mohay

Co-Founder, Chief Revenue Officer

Since the company was founded in 2012, Joe has helped establish IDS as a leading franchise inbound marketing agency. Joe oversees revenue growth, client retention, nurturing client relationships and industry partners. Using his 15 years of expertise in digital marketing strategy, he helps to lead a team of content writers, SEO, social media, web developers, and digital marketers. With Joe’s leadership, IDS delivers abundant value and results for our franchise marketing clients. Joe resides in Orlando, FL with his twin sons Joseph and Julian.

Zack Yeremian

Chief OperatiONS Officer

As COO, Zack drives IDS' bottom line client growth by overseeing the operational excellence of actionable, data-driven marketing strategies. An experienced leader in digital business transformation, he is the driving force behind our wide range of omni-channel services. Having spent time on global teams at both Google and Publicis Sapient, his unique combination of qualitative and quantitative skills include: performance analytics, SEO, SEM, paid media, social media, content marketing, e-commerce, mobile, user journey mapping, consumer research, brand strategy, UX, and BI platforms. 

Outside of work, Zack has an eclectic array of interests including exploring new craft breweries and travel photography seen with his artwork at www.zackyeremianphotography.com

Kristine Patti

DIRECTOR OF FINANCE AND ADMINISTRATION

Kristine brings to IDS a wealth of diverse experience in both corporate finance and business administration.  Prior to joining IDS, her career highlights included Director of Customer Support Operations, overseeing the finance and administrative operations of 6 business units with a staff of 45.  Her success in this position led to her appointment of Senior Director, Internal Controls and Compliance where she utilized her corporate acumen to successfully direct and implement a company-wide internal control and compliance program.   Kristine manages all aspects of the day to day financial and business administrative functions for IDS. She and her husband Shawn reside in the greater Newburyport area, they enjoy many outside activities and are the proud parents of a daughter who serves our country in the US Army.

Clarissa Wright

Senior Account Manager

Clarissa is a Senior Account Manager focused on delivering optimal digital marketing strategies and business intelligence with deep market analysis. Prior to joining IDS, Clarissa worked to market small technology startups as well as in the public sector. She is a lifelong New Englander that is an avid contemporary pop-art collector, gardener and has two very large Bernese Mountain Dogs: Hilde and Otto.

Katie Knapp

Senior Account Manager

Katie has worked in Marketing, Account Management, and Advertising in array of industries for over 15 years. She prides herself in building partnerships with her clients and creating successful programs that are tailored to each clients goals and needs.


Katie lives north of Boston with her husband and three children. In her spare time she enjoys boating, skiing, working-out, impromptu dance parties, and spending time with the people she loves.

Maggie Holland

Account Manager

Maggie Holland is an Associate Digital Marketing Account Manager at IDS. She graduated from Assumption College with a degree in Organizational Communications and prior to IDS, Maggie developed social media marketing strategies for several area small businesses. She sees enormous value in business communication in marketing, branding, and client relations and is eager to apply her skills to IDS clients. Outside of work, Maggie is an avid concert goer and loves being with her family, friends, and friendly dogs.

Jillian Bamforth

ACCOUNT MANAGER

Jillian Bamforth brings persistence and a meticulous mind to the team here at IDS. She is able to apply a breadth of skills from her previous marketing internships into her current role as a Digital Marketing Account Manager. Growing up, Jillian always had a hunger to implement her creative eye in the business world. This influenced her decision to achieve a Bachelors degree in Communication Business Applications at the University of New Hampshire. Jillian maintains balance outside of work by indulging in new foodie spots with friends, and going for runs by the coast. She also enjoys attending concerts, and could be considered a self-proclaimed coffee enthusiast.

Jeriel Martinez

SEO Analyst

J is from a tropical country, and has been in the SEO industry since late 2010. He started by building links through blog comments and forum posts, and worked his way up the ladder to become an SEO Analyst and Strategist. He has handled campaigns for websites in different niches -- cars, hotels, dentists, and more. Now a part of the IDS SEO team, he looks to create strategies that will help maintain the good health of the company's SEO campaigns. During his free time, he watches TV shows, does volunteer work at cosplay and geek culture conventions, and plays a lot of video games.

James Labrague

SEM ANALYST

James Labrague is a skilled SEM analyst who uses his skills to manage IDS clients’ SEM efforts. He holds a degree in Marketing and Advertising, and has spent his career optimizing search campaigns for his clients. He’s an expert in helping clients of many shapes and sizes, from cryptocurrency services to hospitals to online businesses. He’s always making an effort to learn more about every facet of the SEM sphere, and to stay up-to-date on the latest technologies and innovations. James love playing video games, traveling, and scoping out new memes.

John Ephraim Manansala

SEM ANALYST

Jem is a talented SEM specialist who helps IDS clients effectively market their businesses online. He holds a Bachelor of Arts in Communication degree from Far Eastern University, and has used his skills in a variety of career and personal endeavors. He worked for two years as a social media strategist and freelance digital marketing specialist for a non-profit event that centered around professional musicians and skateboarders. At his previous job, he worked as a digital marketing specialist but was quickly promoted to SEM specialist. Jem loves music and boasts an incredible tattoo collection.

Midge Galligan

EXECUTIVE PRODUCER

Midge Galligan brings more than 20 years of video production experience to Integrated Digital Strategies. She started her career editing and producing news and entertainment programs for NBC and CBS affiliates in Providence and Boston. Her career evolved when she started Clear Vision Video, the production company that she has owned and managed for two decades. Midge specializes in marketing and promotional videos, helping her clients solve their needs with creative solutions. Her focus at IDS is to help clients deliver their messages in the emerging platforms that are becoming an essential part of a complete marketing program. Midge is an avid tennis player and enjoys her newly-found free time with her husband Steve, now that their three girls have all graduated from college and entered the working world. 

Lucy Pelaez-Zayas

Manager of Operations

Lucy comes to us with a diverse background in banking and operations.  Most recently she oversaw the categorization and inventory cataloging of more than 2 million dollars of retail inventory. Her organizational skill set and attention to detail make her an ideal addition to the support team for IDS. In the spring of 2018 she earned a degree in Business Management and a certificate in Dance Education. Lucy looks forward to growing her role with IDS and assisting its client base. She is the proud mother of two children, Emily age 12 and Max age 9.

Jentri Fule

SENIOR Web DEVELOPER

After Jentri graduated with his bachelor’s degree in Information Technology, he spent the first two years of his career as a freelance web developer. Since joining IDS, he is a key part of the development team, working constantly to keep our clients’ websites optimized. Even though he has a twin brother, Jentri is one of a kind, spending his free time listening to Indie music, playing music, and collecting sneakers.

Ria Gino

junior Web DEVELOPER

Ria’s career in web development started out of curiosity when she was hired as a technical support representative with a major commerce company. From there she became an on-page SEO web developer and then moved on to be a web developer for a 3D rendering/cloud rendering company in the United Kingdom and Korea. She came to IDS with more than two years of experience in web development and is an important asset in our development team. She is a well-rounded person outside of work as well, spending free time playing online games, reading Manga, practicing guitar and ukulele, and playing badminton.

Junnel Fungo

Senior Web DEVELOPER

Junnel has more than five years of experience in SEO web development. We utilize his skills to implement on-page SEO recommendations for websites and do maintenance for websites with a variety of tools. He’s an expert in interfaces like WordPress, Joomla, Squarespce, BigCommerce, Shopify, Wix and more. Furthermore, his fluency in HTML5, CSS3, PHP, and JavaScript helps him to produce great results for our clients.In addition to self-study to stay on top of new programming trends, Junnel loves to hike and visit the beach with his family and friends.

Dr. Christina Hartman 

Senior Content writer

Dr. Christina Hartman joined IDS as a content writer in 2017. Christina's background is in empirical research, and she is an award-winning researcher and scholar who has published in multiple peer-reviewed scientific journals over the years. She specializes in the fields of engineering education and improving American Indian reservation schools. With an emphasis on crafting downloadable content, she puts her research and writing skills to use highlighting the exciting new developments, opportunities, and other offerings of the clients she serves. Christina loves video games, reading fiction, and spoiling her beloved corgi named Cocoa.

Liz Frame

CONTENT WRITER

Liz  joined us in late 2017 as a Social Community Manager and brought her  creativity, social media skills, and her life’s varied experiences to  the job. She’s recently passed that torch and is now a full-time content  writer, crafting blogs and other marketing materials for a variety of  IDS clients. When she’s not engaging audiences with her writing, she’s  doing so with her band — Liz Frame and the Kickers — playing live music  every month  in venues all along the east coast. Liz has a grown daughter (also a  performing musician), lives in Newburyport with her husband, and loves  cats, writing, and her Gibson J100 guitar – pretty much in that order.

Eric Goudreau

CONTENT WRITER

A recent graduate of Endicott College, Eric joins the content team as of April of 2019. He started his college career aimed toward education and took a quick turn into the world of digital journalism his junior year. He took on internships at The Worcester Business Journal  and GateHouse Media in Danvers while still at school and transitioned  them both into full-time positions. He is excited to continue his love for writing in another professional setting as a content writer for IDS,  and hopes to not bring the anxiety he feels over the Red Sox' regular season struggles to the office. Eric enjoys music, from as early as The Beatles to as recent as The 1975, and will do anything in his power to  sneak in five minutes at the beach.

Lisa Tilson

Graphic Designer

Lisa brings over 20 years of experience creating cutting edge designs with both print and digital media. As the Graphic Designer at IDS she helps to solve client’s needs with simple yet elegant visual solutions that match each client’s brand identity. She is constantly striving to improve on her designs skills and keeping up with the latest design trends. Lisa’s resides in Connecticut with her husband, daughter, son, and two very large dogs. When she’s not binge watching the latest Netflix series you can find her cooking or planning her next home renovation. Her guilty pleasures are Nutella, Transformers, M&Ms, and the NY Giants.

Julia Gagne

Social Community Manager

Julia is the manager of social media content at IDS. She graduated from Emmanuel College in Boston with a degree in Communication and Media Studies and a minor in Writing and Literature. Julia has a history of social media work in agencies, small businesses, and freelance. She is passionate about digital media and its impact on a business strategy. Beyond work Julia is a lover of all things Boston sports, has visited fifteen countries, and you can find her Spotify playing oldies rock.