Our Team

Integrated Digital Strategies (IDS) brings the convergence of search, social, local and mobile to franchise brands, local businesses, and agencies. Our scalable local internet marketing solutions and fully integrated digital marketing solutions are highly focused on hyper-local SEO, local search automation, mobile site optimization, social media marketing, national & regional SEO, website development and more. Serving the globe, our integrated digital marketing teams in Boston, Orlando and Salt Lake City are here for you!

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    Steve Galligan

    Co-Founder, Chief Executive Officer

    Steve Galligan co-founded and launched Integrated Digital Strategies (IDS), in 2012. Prior to starting IDS, he held leadership roles in several well-respected media companies in the digital marketing space for decades. Steve has a long history of success in helping franchise clients attract new business and retain existing customers. At IDS, Steve leads a team of highly skilled professionals, with the goal of creating a strong return on clients’ investments with the company. Steve and his wife Midge have three daughters and live in the greater Newburyport, MA area, where he keeps busy with many outdoor activities.

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    Joseph Mohay

    Co-Founder, Chief Revenue Officer

    Joe is responsible for generating and managing revenue with IDS. Since the company was founded in 2012, he has helped to establish IDS as a leading franchise inbound marketing agency. Joe oversees quality control, using his 15 years of expertise in digital marketing strategy, sales management, and training to work with both the company’s internal team and its valued clients and channel partners. With Joe’s leadership, IDS delivers abundant value and results for their customers. Joe enjoys time with his twin sons Joseph Jr. and Julian, making the most of the outdoors, playing sports, and overall health and fitness. He resides in Orlando, FL.

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    Kim Gobbi

    Chief Operating Officer

    Kim comes to IDS with more than a decade of experience initiating transformative solutions in agency, retail, and entrepreneurial environments. Formally a Director of Marketing and Senior Account Manager, Kim has a proven record of igniting and accelerating revenue streams by leveraging partnership opportunities and expanding service offerings. In her role as Chief Operating Officer, she serves as a key member of the executive leadership team leading IDS’s day-to-day operations where she provides strategic analysis and the alignment of solutions, while overseeing delivery. Additionally, Kim is active in her community, where she has held numerous leadership and executive committee roles, including Chairwoman of the Greater Newburyport Chamber of Commerce. She proudly gushes that she lives with four men, her husband David and her three sons, ages 20, 18, and 17.

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    Kristine Patti

    Director of Finance and Administration

    Kristine brings to IDS a wealth of diverse experience in both corporate finance and business administration.  Prior to joining IDS, her career highlights included Director of Customer Support Operations, overseeing the finance and administrative operations of 6 business units with a staff of 45.  Her success in this position led to her appointment of Senior Director, Internal Controls and Compliance where she utilized her corporate acumen to successfully direct and implement a company-wide internal control and compliance program.   Kristine manages all aspects of the day to day financial and business administrative functions for IDS. She and her husband Shawn reside in the greater Newburyport area, they enjoy many outside activities and are the proud parents of a daughter who serves our country in the US Army.

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    Cesar Zambrano

    Director of Search Engine Optimization

    Cesar joined the IDS team as Director of SEO in early 2017. He came from five years as an SEO Engineer and Program Manager at Web.com. There, he successfully managed and oversaw SEO operations for numerous enterprise accounts, as well as developed new strategies to help increase clients’ overall rankings and traffic. His specialties include search engine optimization, online marketing, and strategic planning. Cesar lives in Florida with his wife and their two young daughters, so most of their free time is usually spent at the beach, Disney, or the park.

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    Midge Galligan


    Midge Galligan brings more than 20 years of video production experience to Integrated Digital Strategies. She started her career editing and producing news and entertainment programs for NBC and CBS affiliates in Providence and Boston. Her career evolved when she started Action Video Group, the production company that she has owned and managed for two decades. Midge specializes in marketing and promotional videos, helping her clients solve their needs with creative solutions. Her focus at IDS is to help clients deliver their messages in the emerging platforms that are becoming an essential part of a complete marketing program. Midge is an avid tennis player and enjoys her newly-found free time with her husband Steve, now that their three girls have all graduated from college and entered the working world.

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    Madeline Ta’ala

    Senior Account Manager

    Madeline joined IDS in 2015, bringing with her experience in account and content management from an array of industries. Working with previous public relations and digital marketing agencies, Madeline has a background in lifestyle blogging and marketing, fitness and health, event/retreat planning, and franchise development. She excels at building and maintaining relationships and operating in a fast-paced environment while ensuring client satisfaction. As the Senior Account Manager at IDS, Madeline oversees the company’s largest campaigns by guaranteeing timely delivery and a building a client partnership for the overall success of the brands. Currently residing in Utah, Madeline and her husband are avid adventurers–climbing, canyoneering, hiking, camping, and generally enjoying Utah’s great outdoors with their dog, Kai. Madeline is a Dr. Pepper addict, a proud chicken mom, and an aspiring gardener.

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    Kai Doucette

    Account Manager

    Kai graduated from Emerson College and relocated to Los Angeles to accept a social media position in the music industry, with a focus on content creation, online community growth, social media strategy, and influencer marketing. Once Kai came back to the east coast, she gained a wealth of experience through working on various freelance digital marketing initiatives for artists, musicians, a political campaign, and a ride sharing app. Kai joined the IDS team in late November as an Account Manager, and succeeds in managing detail-oriented campaigns while fostering the growth of client relationships. She is a passionate dog mom, health nut, and food + beverage lover who enjoys adventures, the ocean, design, writing, comedy, lots of music and time with spent with the people she loves.

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    Lucy Pelaez-Zayas

    Manager of Operations

    Lucy comes to us with a diverse background in banking and operations.  Most recently she oversaw the categorization and inventory cataloging of more than 2 million dollars of retail inventory. Her organizational skill set and attention to detail make her an ideal addition to the support team for IDS. She is currently working toward a degree in Business Management and will finish in late 2017. Lucy looks forward to growing her role with IDS and assisting its client base. She is the proud mother of two children, Emily age 10 and Max age 8.

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    Reilly Mower-Fesler

    Senior Content Creator

    Reilly graduated with a degree in English from Utah State University in 2015. Since she joined IDS in 2016, Reilly has been delivering riveting, relevant content to match each client’s voice and style. No two clients are the same, and Reilly adapts her writing to each client, getting to know their industry niche and business objectives to inform the content she produces. An animal lover and proud nerd, she spends her time in the mountains with her dogs, reading Harry Potter, and watching various adaptations of Hamlet (David Tennant’s is her favorite, but Branagh’s is good, too). Reilly lives in northern Utah with her husband, two dogs, and cat.

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    Sydney Winward

    Content Manager

    Graduating from the University of Utah with a degree in English, Sydney has been a writing enthusiast for most of her life. Having previously worked at a publishing company, Sydney discovered IDS in 2015 and found that it was a great fit for her talents. At IDS, she works behind the scenes to coordinate and create relevant content, editing and optimizing that content for the most optimal SEO results. She works alongside both the content and SEO teams and assists with critical tasks for the overall success of the campaigns. In her spare time, Sydney loves putting her writing skills to work by writing novels on the side. Her vast imagination shows with her sixty novels she’s written in two years and no indication of slowing down!

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    Patrick Bradley

    Content Writer

    Pat Bradley is a content writer for Integrated Digital Strategies, working to create original content for its clients. Pat works on in-depth niche blogging to strengthen brand identity and create content that helps potential customers research each brand’s opportunities.  Additionally, he works on web copy, creating e-books, email marketing campaigns, and persona development. Pat’s writing has appeared in numerous outlets, including The Boston Globe, ESPN, and NESN and this experience in fast-paced, high-volume, deadline-driven environments provides an extra hand to our terrific fulfillment team. Pat graduated from Merrimack College with a communications degree and is an avid sports fan. In his spare time, he typically can be found on a basketball court or in the gym.



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    Lisa Tilson

    Graphic Designer

    Lisa brings over 20 years of experience creating cutting edge designs with both print and digital media. As the Graphic Designer at IDS she helps to solve client’s needs with simple yet elegant visual solutions that match each client’s brand identity. She is constantly striving to improve on her designs skills and keeping up with the latest design trends. Lisa’s resides in Connecticut with her husband, daughter, son, and two very large dogs. When she’s not binge watching the latest Netflix series you can find her cooking or planning her next home renovation. Her guilty pleasures are Nutella, Transformers, M&Ms, and the NY Giants.

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    Taylor Carito

    Social Community Manager

    Taylor is currently an undergraduate at the University of Massachusetts Lowell as a Journalism and Professional Writing student. She joined the IDS team in 2017 bringing her creativity, social media knowledge, and management experience which she obtained through her many leadership roles in college. In her free time, Taylor loves to go hiking, travel, spending time with friends and family, and playing Ultimate Frisbee. While at school, Taylor is the president of the Women’s Ultimate Frisbee team, the Editor-in-Chief of the student newspaper The Connector, and a DJ for the student radio.