Our Team | Integrated Digital Strategies

Our Team

Integrated Digital Strategies (IDS) brings the convergence of search, social, local and mobile to franchise brands, local businesses, and agencies. Our scalable local internet marketing solutions and fully integrated digital marketing solutions are highly focused on hyper-local SEO, local search automation, mobile site optimization, social media marketing, national & regional SEO, website development and more. Serving the globe, our integrated digital marketing teams in Boston, Orlando and Salt Lake City are here for you!

Steve Galligan

Co-Founder, Chief Executive Officer

Steve Galligan co-founded and launched Integrated Digital Strategies (IDS), in 2012. Prior to starting IDS, he held leadership roles in several well-respected media companies in the digital marketing space for decades. Steve has a long history of success in helping franchise clients attract new business and retain existing customers. At IDS, Steve leads a team of highly skilled professionals, with the goal of creating a strong return on clients’ investments with the company. Steve and his wife Midge have three daughters and live in the greater Newburyport, MA area, where he keeps busy with many outdoor activities.

Joseph Mohay

Co-Founder, Chief Revenue Officer

Since the company was founded in 2012, Joe has helped establish IDS as a leading franchise inbound marketing agency. Joe oversees revenue growth, client retention, nurturing client relationships and industry partners. Using his 15 years of expertise in digital marketing strategy, he helps to lead a team of content writers, SEO, social media, web developers, and digital marketers. With Joe’s leadership, IDS delivers abundant value and results for our franchise marketing clients. Joe resides in Orlando, FL with his twin sons Joseph and Julian.

Jameson Case, MS

Director of Marketing Operations

Jameson Case has 18 years of marketing/communications experience to share with IDS’s clients. He’s worked as an Editorial Project Manager at the largest healthcare content provider in the U.S., serving clients such as Optum, Blue Cross Blue Shield, Shriners Hospitals for Children, and United Healthcare. Most recently, he was Director of Customer and Program Marketing at the Institute for Healthcare Improvement where he led demand generation and harnessed SEO, PPC, email marketing, website design, and social media to connect with customers. Jameson holds a Master of Science in Integrated Marketing Communications from Loyola University Chicago. He loves living in New England and working with his wife Heather, son Owen, and daughter Madelon to restore their 250-year-old farmhouse in West Newbury, MA.

Kristine Patti


Kristine brings to IDS a wealth of diverse experience in both corporate finance and business administration.  Prior to joining IDS, her career highlights included Director of Customer Support Operations, overseeing the finance and administrative operations of 6 business units with a staff of 45.  Her success in this position led to her appointment of Senior Director, Internal Controls and Compliance where she utilized her corporate acumen to successfully direct and implement a company-wide internal control and compliance program.   Kristine manages all aspects of the day to day financial and business administrative functions for IDS. She and her husband Shawn reside in the greater Newburyport area, they enjoy many outside activities and are the proud parents of a daughter who serves our country in the US Army.

Madeline Ta’ala

Senior Account Manager

Madeline joined IDS in 2015, bringing with her experience in account and content management from an array of industries. Working with previous public relations and digital marketing agencies, Madeline has a background in lifestyle blogging and marketing, fitness and health, event/retreat planning, and franchise development. She excels at building and maintaining relationships and operating in a fast-paced environment while ensuring client satisfaction. As the Senior Account Manager at IDS, Madeline oversees the company’s largest campaigns by guaranteeing timely delivery and a building a client partnership for the overall success of the brands. Currently residing in Utah, Madeline and her husband are avid adventurers–climbing, canyoneering, hiking, camping, and generally enjoying Utah’s great outdoors with their dog, Kai. Madeline is a Dr. Pepper addict, a proud chicken mom, and an aspiring gardener.

Kai Doucette

Account Manager

Kai graduated from Emerson College and relocated to Los Angeles to accept a social media position in the music industry, with a focus on content creation, online community growth, social media strategy, and influencer marketing. Once Kai came back to the east coast, she gained a wealth of experience through working on various freelance digital marketing initiatives for artists, musicians, a political campaign, and a ride sharing app. Kai joined the IDS team in late November 2016 as an Account Manager, and succeeds in managing detail-oriented campaigns while fostering the growth of client relationships. She is a passionate dog mom, health nut, and food + beverage lover who enjoys traveling, art, writing, lots of music, working out and time with spent with the people she loves.

Mike Trinkle

Account Manager

After graduating from the University of Central Florida in 2009 with a degree in marketing, Mike jumped into the digital marketing field. He started as a content manager and link builder for a small firm and then worked at Web.com for four years as head of the Retail SEO Fulfillment Team and Product Marketing Manager. For the last two years prior to joining IDS in 2017, he’s worked for Sprout Media Lab as the lead project manager. Mike’s work with a broad array of clients to help build their online presence and generate business through an effective internet marketing strategy provides a boon of experience to the staff. His specialties include account management, search engine optimization, and digital marketing. Mike lives in Florida with his wife and 3-year-old son, Dominic, where they spend a lot of time bike riding, going to the beach, and visiting local parks.

Lauren Donahoo

Account Manager

Lauren is the Digital Marketing Account Manager for Senior Helpers. She comes to IDS with a wealth of knowledge in SEO, content, and digital marketing for an array of industries. With a focus on customer service and client relationships, Lauren strives to deliver quality and anticipate the needs of those she serves. Lauren comes to marketing and advertising after a career as a professional equestrian, where she traveled extensively aross the US and Europe as a rider, trainer, and groom in the sport of Dressage, including to the 2012 London Olympics as a member of Team USA. Still an avid equestrian, Lauren also enjoys writing, her beagle, Tex, and staying active training for her next marathon.

Barbara Radford

Account Manager

Barbara brings a breadth of marketing and organizational skills to the team at IDS as a Digital Marketing Account Manager. She grew up in Tucson, Arizona and graduated from the University of Arizona with majors in Business Management and French. She then spent several years leading a marketing team at a digital marketing agency in Tucson. After that, she worked for a small nonprofit, specializing in nonprofit marketing and fundraising. She is a recent transplant to the Orlando, Florida area and is excited to live out her lifelong dream of being a mermaid, but she will always have a soft spot for homemade salsa and margaritas!

Jeriel Martinez

SEO Analyst

J is from a tropical country, and has been in the SEO industry since late 2010. He started by building links through blog comments and forum posts, and worked his way up the ladder to become an SEO Analyst and Strategist. He has handled campaigns for websites in different niches -- cars, hotels, dentists, and more. Now a part of the IDS SEO team, he looks to create strategies that will help maintain the good health of the company's SEO campaigns. During his free time, he watches TV shows, does volunteer work at cosplay and geek culture conventions, and plays a lot of video games.

Jeriko Ferdinand Mendiola


Jeriko uses his more than three years of experience in Google AdWords to help IDS’s clients make the most of their ad budgets. Before coming to IDS, Jeriko managed a team of campaign managers for one of the largest telecommunications companies in the Philippines, covering everything from media planning to strategy to implementation to data analysis. His Google AdWords certification includes fundamentals, search, display, YouTube, mobile, shopping, and more, covering all our clients’ bases

John Ephraim Manansala


Jem is a talented SEM specialist who helps IDS clients effectively market their businesses online. He holds a Bachelor of Arts in Communication degree from Far Eastern University, and has used his skills in a variety of career and personal endeavors. He worked for two years as a social media strategist and freelance digital marketing specialist for a non-profit event that centered around professional musicians and skateboarders. At his previous job, he worked as a digital marketing specialist but was quickly promoted to SEM specialist. Jem loves music and boasts an incredible tattoo collection.

James Labrague


James Labrague is a skilled SEM analyst who uses his skills to manage IDS clients’ SEM efforts. He holds a degree in Marketing and Advertising, and has spent his career optimizing search campaigns for his clients. He’s an expert in helping clients of many shapes and sizes, from cryptocurrency services to hospitals to online businesses. He’s always making an effort to learn more about every facet of the SEM sphere, and to stay up-to-date on the latest technologies and innovations. James love playing video games, traveling, and scoping out new memes.

Midge Galligan


Midge Galligan brings more than 20 years of video production experience to Integrated Digital Strategies. She started her career editing and producing news and entertainment programs for NBC and CBS affiliates in Providence and Boston. Her career evolved when she started Clear Vision Video, the production company that she has owned and managed for two decades. Midge specializes in marketing and promotional videos, helping her clients solve their needs with creative solutions. Her focus at IDS is to help clients deliver their messages in the emerging platforms that are becoming an essential part of a complete marketing program. Midge is an avid tennis player and enjoys her newly-found free time with her husband Steve, now that their three girls have all graduated from college and entered the working world. 

Lucy Pelaez-Zayas

Manager of Operations

Lucy comes to us with a diverse background in banking and operations.  Most recently she oversaw the categorization and inventory cataloging of more than 2 million dollars of retail inventory. Her organizational skill set and attention to detail make her an ideal addition to the support team for IDS. In the spring of 2018 she earned a degree in Business Management and a certificate in Dance Education. Lucy looks forward to growing her role with IDS and assisting its client base. She is the proud mother of two children, Emily age 12 and Max age 9.

Jentri Fule


After Jentri graduated with his bachelor’s degree in Information Technology, he spent the first two years of his career as a freelance web developer. Since joining IDS, he is a key part of the development team, working constantly to keep our clients’ websites optimized. Even though he has a twin brother, Jentri is one of a kind, spending his free time listening to Indie music, playing music, and collecting sneakers.

Ace Gatcion

junior Web DEVELOPER

Ace has been in web development for more than four years. He earned his bachelor’s degree in Computer Science and went on to work for web solutions and management consultancy companies before joining IDS. His skills in HTML5, JavaScript, and CSS3 are especially useful in his work as a front end web developer. Ace loves animals – especially cats and dogs – and travels whenever he can find time to explore his adventurous side.

Ria Gino

junior Web DEVELOPER

Ria’s career in web development started out of curiosity when she was hired as a technical support representative with a major commerce company. From there she became an on-page SEO web developer and then moved on to be a web developer for a 3D rendering/cloud rendering company in the United Kingdom and Korea. She came to IDS with more than two years of experience in web development and is an important asset in our development team. She is a well-rounded person outside of work as well, spending free time playing online games, reading Manga, practicing guitar and ukulele, and playing badminton.

Patrick Bradley

Managing Editor

Pat Bradley is a content writer for Integrated Digital Strategies, working to create original content for its clients. Pat works on in-depth niche blogging to strengthen brand identity and create content that helps potential customers research each brand’s opportunities.  Additionally, he works on web copy, creating e-books, email marketing campaigns, and persona development. Pat’s writing has appeared in numerous outlets, including The Boston Globe, ESPN, and NESN and this experience in fast-paced, high-volume, deadline-driven environments provides an extra hand to our terrific fulfillment team. Pat graduated from Merrimack College with a communications degree and is an avid sports fan. In his spare time, he typically can be found on a basketball court or in the gym.

Sydney Winward

Content Manager

Graduating from the University of Utah with a degree in English, Sydney has been a writing enthusiast for most of her life. Having previously worked at a publishing company, Sydney discovered IDS in 2015 and found that it was a great fit for her talents. At IDS, she works behind the scenes to coordinate and create relevant content, editing and optimizing that content for the most optimal SEO results. She works alongside both the content and SEO teams and assists with critical tasks for the overall success of the campaigns. In her spare time, Sydney loves putting her writing skills to work by writing novels on the side. Her vast imagination shows with her sixty novels she’s written in two years and no indication of slowing down!

Dr. Christina Hartman 

Content writer

Dr. Christina Hartman joined IDS as a content writer in 2017. Christina's background is in empirical research, and she is an award-winning researcher and scholar who has published in multiple peer-reviewed scientific journals over the years. She specializes in the fields of engineering education and improving American Indian reservation schools. With an emphasis on crafting downloadable content, she puts her research and writing skills to use highlighting the exciting new developments, opportunities, and other offerings of the clients she serves. Christina loves video games, reading fiction, and spoiling her beloved corgi named Cocoa.

Taylor Carito


Taylor began her career at IDS as a social community manager intern in the summer of 2017. She brought her unique blend of journalism and professional writing knowledge from her studies as an English major at the University of Massachusetts Lowell and continued to work for IDS into her senior year of college. A year later, in the summer of 2018, she became a full-time content writer, bringing her advanced writing and rhetoric knowledge to the team and creating quality, effective content for clients. During college, Taylor was also the editor-in-chief of her school’s student newspaper, a writing tutor for college students, and an ultimate frisbee player. Post-graduation, Taylor still tries to keep busy. She continues to be a senior writing tutor at UMass Lowell for both graduate and undergraduate students, and she is a professional dog walker through the app Wag! Outside of work, Taylor is also part of the Mystic Runners, a running club based out of Wakefield, MA, and runs weekly 5Ks.

Eben Diskin


A content writer for Integrated Digital Strategies, Eben Diskin is responsible for creating content for client blogs, web pages, and personas, as well as editing a variety of materials. He received a Master’s Degree in Fiction Writing from the University of Edinburgh in Scotland. While he doesn’t miss Scotland’s lack of breakfast sandwiches and buffalo chicken calzones, he does miss frequently traveling around the UK and Europe, and trying to decipher the thick accent of his Glaswegian barber. Eben has worked in a variety of marketing roles, and is happy to have made the full-time transition to writing. In addition to being a mediocre tennis and softball player, he enjoys traveling, and writing about those travel experiences.

Lisa Tilson

Graphic Designer

Lisa brings over 20 years of experience creating cutting edge designs with both print and digital media. As the Graphic Designer at IDS she helps to solve client’s needs with simple yet elegant visual solutions that match each client’s brand identity. She is constantly striving to improve on her designs skills and keeping up with the latest design trends. Lisa’s resides in Connecticut with her husband, daughter, son, and two very large dogs. When she’s not binge watching the latest Netflix series you can find her cooking or planning her next home renovation. Her guilty pleasures are Nutella, Transformers, M&Ms, and the NY Giants.

Liz Frame

Social Community Manager

Liz Frame joined us in late 2017 and brings her creativity, social media skills, and her life’s varied experiences to the IDS team. When she’s not engaging audiences with her timely and informative posts, she’s making music with her band, Liz Frame and the Kickers, playing live every month in venues all along the east coast. Liz has a grown daughter (also a performing musician), lives in Newburyport with her husband, and loves cats, writing and her Gibson J100 guitar – pretty much in that order.