Building Construction
IDS offers B2B digital marketing for construction companies that are looking to better connect with clients and increase their bottom lines. Construction companies vary in terms of the services they provide and their client base, so a one-size-fits-all approach isn’t likely to be effective. Here, learn how IDS creates custom marketing plans for each of our construction industry clients.
If your company focuses on building construction, your clients run the gamut, from private companies to government agencies to developers. Each of these groups will have different priorities, so it’s important that you get your message out to the specific group you want to target. Many building construction companies grow their reputations by word of mouth and outbound marketing; but we think you’ll find that the B2B digital marketing for construction services we have to offer is much more effective when it comes to finding new customers and growing your strong reputation in the industry.
Infrastructure
If you’re one of the many construction companies the government hires to build roads, bridges, and other public works, the customer base you’ll want to reach is even more narrow than that of building construction companies. You need to communicate to government agencies that your company:
- Is cost effective
- Does quality work that will last for many years
- Prioritizes safety
IDS can get your targeted message out to these groups, demonstrating the strongest points of your company and giving you an edge on the competition.
Digital Marketing for B2B Construction Services
IDS draws from many strategies to manage digital marketing for construction companies. Your dedicated IDS account manager will get to know your company, your services, and your competitors. He or she will build a marketing program that helps you connect with potential customers where they live online. In combination with competitive analysis, we’ll identify the best approach to help you connect with your potential customers.
Your customized approach will draw from a wide range of inbound digital marketing strategies, including:
- Web Development
- SEO
- Email Marketing
- Content Marketing
- Social Media Marketing
- Analytics & Strategy
- Video Production
- Paid Digital Advertising
- Product Marketing
- Online Event Marketing
- Brand Building
- Competitive Analysis
The result is a totally unique campaign that gets you the best possible results for your marketing spend! We’ll work with you to adjust our strategies as-needed to ensure that your campaign always stays effective within changing industry trends.
Ready to learn more about how IDS manages digital marketing for B2B construction companies? Contact us today to get more information on what we can do for you.
