Pharmaceutical Companies
B2B medical marketing strategies can vary greatly among companies. The healthcare and pharmaceutical industries cover a lot of ground, and run the gamut when it comes to products and services. IDS offers healthcare marketing service packages that are uniquely tailored to meet the needs of each of our clients and utilize key strategies to help them reach their ideal client base.
Pharmaceutical companies need to target doctors and insurance companies in order to sell their products. These two customer bases will likely have different online habits, will read different publications, and participate in different groups or professional organizations. IDS knows how to deploy healthcare marketing services designed to catch the attention of both of these groups where they live online.
Health Insurance Companies
Depending on the types of plans your insurance company has to offer, you’ll need to target organizations, individuals, or both. Since many of these customers need to be convinced to switch from their existing insurance plans, you’ll need to deliver a message that’s especially compelling. Not only can IDS help you deliver your message to the right audience, we can also develop content that’s designed to effectively communicate your competitive advantage.
Medical Device Manufacturers
Whether you need to sell your medical devices through major retailers, insurance companies, or pharmacies, you’ll need to develop marketing materials that compel client groups like these to invest in distributing your products. From our robust SEO strategies that spread the word about your products to the right audience, to our timely eBooks and brochures that inform on a deeper level, IDS helps you find leads and walks them through the sales funnel.
B2B Healthcare Digital Marketing Strategies to Meet Your Needs
IDS creates unique B2B medical marketing strategies for each of our clients. Your dedicated IDS account manager will get to know your company, your products and services, and who your clients are. He or she will also analyze your current marketing strategies to identify its strengths and weaknesses. In combination with competitive analysis, we’ll identify the best approach to help you connect with your best potential customers.
Your customized approach will draw from a wide range of inbound digital marketing strategies, including:
- Web Development
- SEO
- Email Marketing
- Content Marketing
- Social Media Marketing
- Analytics & Strategy
- Video Production
- Paid Digital Advertising
- Product Marketing
- Online Event Marketing
- Brand Building
- Competitive Analysis
The result is a totally unique campaign that gets you the best possible results for your marketing spend! Once your campaign is launched, we’ll carefully monitor the results so we can continue to improve and update our strategy to boost your rankings.
Ready to learn more about how IDS manages marketing for B2B healthcare companies? Contact us today to get more information on what we can do for you.
