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B2B Digital Marketing
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B2B Digital Marketing for Oil & Gas Companies

B2B Digital marketing for oil and gas companies presents unique challenges, but partnering with the right agency can help alleviate any concerns.

Oil & gas companies are divided into three major sectors: upstream (or exploration and production), midstream, and downstream. The Petrochemical industry involves the production of crude-oil like gasoline, diesel, kerosene, benzene, toluene, ethylene, propylene, and so forth. It is critical that your marketing reaches each sector in order to be effective.

What’s missing from B2B digital marketing in the oil and gas industry? The answer is simple: diversification. The common ground between all of these companies is their products and services, but in order to stand out, each brand has to find innovative ways to showcase their competitive advantages.

This problem can easily be solved with IDS’ B2B digital marketing for oil and gas companies. IDS has a long history of helping brands connect with clients across a multitude of highly competitive industries. Experts have observed that online B2B marketing systems can help oil and gas companies “adapt to the needs of manufacturers, improve customer relationships, and increase efficiency and sales.”

Discover how IDS will help bolster your brand exposure by effectively targeting your ideal clients.

Hurdle Your Weaknesses, Highlight Your Strengths

One challenge facing B2B digital marketing in the oil and gas industry is simplifying critical technology designed to benefit the client experience. No matter the service, clients want to feel supported and valued for the business they are giving you. Their journey through the sales funnel begins seconds after clicking a link, and IDS will help you present them with a clear and accessible message.

When you bring on our B2B marketing experts, we help you highlight the key differentiators that make your company stand out. Your dedicated account manager takes the time to understand your brand to create meaningful content in the form of fully-optimized blogs, email drip campaigns, and eBooks. Our content marketing experts help educate your ideal client who is interested in doing business with your brand.

Get Your Oil and Gas Business Going with Digital Marketing

Optimize Your Inbound Marketing Strategy

How is your business currently allocating your marketing budget? How much of that budget is dedicated to inbound marketing services? If you’re unfamiliar with inbound marketing, then there’s a good chance your business is already lagging behind the competition.

The advertising landscape changed with the introduction of inbound marketing – oil and gas businesses have learned that this approach garners far greater results and is considerably more cost-effective. Instead of reaching as many people as possible with a broad-stroke approach, inbound marketing services hone in on the quality leads who are most likely to say yes. IDS will help enhance your oil and gas digital marketing by creating customized campaigns that make the most of your budget.

Providing the Oil and Gas Manufacturing Industry with B2B Digital Marketing Solutions

Our B2B Oil and Gas Marketing Services

IDS offers a wide range of services that our clients can choose from to create their perfect oil and gas marketing strategies. Some of our services include:

  • Web Development
  • SEO
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Analytics & Strategy
  • Video Production
  • Paid Digital Advertising
  • Product Marketing
  • Online Event Marketing
  • Brand Building
  • Competitive Analysis

Your account manager will help you create the perfect strategic combination of these services for your oil and gas company. With the entire IDS team behind you, you can look forward to significant improvement in your lead flow.

Contact IDS today to see how our oil and gas digital marketing can improve your bottom line!

Ready to learn more about how IDS manages digital marketing for Oil & Gas Businesses?

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