IDS

B2B Digital Marketing for
Technology Companies

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Software Companies

B2B technology marketing requires a targeted approach and a clear message. In such a broad field, having the right strategy in place helps you get your message out to the right group of prospective customers. IDS specializes in a range of inbound approaches designed to catch their attention and guide them through the sales funnel.

Let us design a B2B technology marketing approach that’s as unique as your company!

B2B companies that specialize in business software understand how to simplify operations across many industries. They offer programs that are designed to work effectively right out of the box and are also capable of designing customized programs to suit individual clients.

Whatever kind of business software your company specializes in, better connecting with your target customers is the key to improving profitability. IDS knows that you need to reach a highly-specific audience, and our years of experience developing inbound marketing campaigns greatly improve the efficacy of digital marketing for technology firms.

Technology Companies

B2B technology companies run the gamut, producing everything from circuit boards to complex machinery. They do business in fields including mechanics, electronics, manufacturing, healthcare, and communications. Whatever your company’s specialty is, it’s important that you build a strong reputation and brand recognition within your field. Your position as a highly-regarded expert will be a major draw to potential clients.

IDS provides comprehensive digital marketing for B2B tech companies that improves your branding while getting your message out to a targeted group of prospective clients who are most in need of your services.

Providing Your Industry with B2B Digital Marketing Solutions

How Does IDS Manage Digital Marketing for Tech Companies?

The IDS team develops a unique marketing strategy for each of our technology clients. We consider factors like:

  • Your company’s unique value proposition
  • Your goals and target clients
  • Your competitors’ strategies
  • Your marketing budget

You’ll work with a dedicated IDS account manager to ensure that your campaign gets the best results. He or she will get to know your company so we can craft a message that targets your ideal clients. Then, your account manager will carefully monitor your rankings and lead flow, making adjustments whenever necessary.

IDS Digital Marketing Services

The IDS team utilizes cutting-edge technology and stays up to date on factors like Google algorithms to get your technology company the best possible results. Some of our key services include:

  • Web Development
  • SEO
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Analytics & Strategy
  • Video Production
  • Paid Digital Advertising
  • Product Marketing
  • Online Event Marketing
  • Brand Building
  • Competitive Analysis

With the entire IDS team behind you, you can look forward to significant improvement in your sales funnel.

Contact IDS today for a free competitive analysis of your existing digital marketing plan!

Ready to learn more about how IDS manages digital marketing for Technology Businesses?

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