IDS

B2B Digital Marketing
for Energy Companies

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Increasing B2B Buyer Confidence

No matter how the ebb and flow of the economy affects the U.S. energy sector, it’s still a massive industry making up around 5.6% of gross domestic product. B2B energy businesses are always looking for ways to adapt to change, stay ahead of trends, and beat competitors to market with innovative ideas. Today, business is done online; therefore, B2B marketing for utility companies is important for businesses that want to stand out to prospective clients. IDS has worked with countless brands across a multitude of industries, and we know how to reach your audience where they live online.

When a potential client visits your website, what do they see? First impressions matter, and you need to make sure you’re sending out the right message. In today’s economy, businesses have greater control over their energy costs and consumption. They’re looking for reliable energy solutions that will save them money and/or time, and will want to know your company can provide them with the services they need. That means having a website that is easy to access and navigate when an issue comes up.

At IDS we have a long history of collaborating with clients to put together artful websites that effectively communicate our clients’ competitive advantages. Our content team will match the tone and voice of your brand, and our development experts will perfect your ideal site layout and design.

Investing in Inbound Marketing

The marketing landscape has changed dramatically over the past decade, and the introduction of inbound marketing (which targets your ideal clients) is the biggest reason for that. Thanks to inbound B2B marketing strategies like the ones offered by IDS, B2B businesses everywhere see far greater results at a substantially lower price.

Inbound marketing identifies your ideal B2B clients and targets them based on their unique profiles. Our team at IDS will go through the entire discovery process with you to narrow down what makes your service unique from the competition. Inbound marketing for utility companies is an effective way to showcase your brand and see lead growth. On average, energy brands allocate 4% of their expenses toward marketing. It’s time to make sure you’re investing in cutting-edge marketing services by choosing a partner like IDS.

Get Your Business Going with Digital Marketing
Providing the Energy and Utilities Industry with B2B Digital Marketing Solutions

B2B Marketing for Energy Companies

IDS offers a wide range of capabilities that our clients can choose from to create their perfect marketing strategies. Some of the B2B services that go into our digital marketing for energy companies include:

  • Web Development
  • SEO
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Analytics & Strategy
  • Video Production
  • Paid Digital Advertising
  • Product Marketing
  • Online Event Marketing
  • Brand Building
  • Competitive Analysis

You’ll work with a dedicated account manager who will help you create the perfect strategy for your utility company. With the entire IDS team behind you, you can look forward to significant improvement in your lead flow.

Contact IDS today to see how our B2B marketing for energy companies can improve your bottom line!