B2B Online Event Marketing Services

In today’s changing business landscape, online events are quickly replacing in-person conferences and trade shows. Our B2B online event marketing can drive the right prospects to your company events.

Benefits of Online Events

If your B2B company isn’t already organizing online events, you should consider utilizing them! These events are a great way to meet target clients in your state, across the country – even around the world. The meaningful interactions these events foster is an impactful way to spread the message about your company and your B2B products and services to the clients who need them most.

B2B Online Event Marketing Seals Deals

The only way to ensure that online events are successful is to get qualified potential clients to sign up. IDS has years of experience utilizing inbound marketing strategies to attract specific audiences, and we put our skills to work for B2B clients. With our help, you can effectively get your prospects’ attention, motivate them to attend your online events, and guide them through the sales funnel.

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Our B2B Online Event Marketing Services

Online event development
Scheduling & managing sign-ups
Data collection & follow-ups
Multi-channel online event promotion

Create online events with impact

We can help you develop your online event from start to finish, or simply help you maximize the impact of an online event you’ve already organized.

Keep prospects interested

We’ll utilize the information your prospects share to keep in touch with them after the event.

Make it a series

When your first online event goes well, leverage that success by developing a series of events. This is a great way to establish yourself as the go-to leader in your field.

Let's Talk Digital Marketing

Senior Account Manager

This person will have an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising.

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies.

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

Experience working amongst a team of Digital Account Managers
Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
Ensure timely delivery and fulfillment of digital marketing products and services
Experience in managing the development of new websites and maintenance of existing sites
Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
Involvement in client growth opportunities
Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

3+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Account Manager

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies.

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

Experience working amongst a team of Digital Account Managers
Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
Ensure timely delivery and fulfillment of digital marketing products and services
Experience in managing the development of new websites and maintenance of existing sites
Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
Involvement in client growth opportunities
Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education:

Bachelor's

Required Digital Marketing Experience:

1-2 years minimum

Job Location:

Amesbury, MA

Job Type: Full-time

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Digital Marketing Analyst

The desired candidate for this position will manage paid search and display campaigns on Google and Bing. This candidate will report to the Director of Search. A successful SEM Specialist will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, Social, and Account Management teams in order to maximize a client's ROI. (Paid Social is a bonus)

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Consult Account Managers on landing page best practices and copy adjustments needed to improve post-click engagement and conversion.
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyze competitor advertising
Keep the team informed on industry news and trends

Requirements

Google Ads Certified
Proven SEM experience and success managing PPC campaigns across Google and Bing (Social a Bonus)
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Experience with website analytics tools (ex. Google Analytics)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Required education: Bachelor's

Required Digital Marketing Experience: 1-2 years minimum

Job Location: Amesbury, MA

Job Type: Full-time

COVID-19 considerations:

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Senior Content Writer

Integrated Digital Strategies is seeking a senior digital marketing content writer and manager to add to its talented content team. The preferred candidate will have a college degree in Communications, English, Writing, or a related field. The successful candidate should be prepared to provide writing samples as well as professional and personal references.

This candidate will primarily be responsible for the writing and managing of digital content deliverables for a variety of clients across several industries. This candidate will also be responsible for managing our content team to ensure excellent fulfillment and quality of our content. Writing and editing projects include but are not limited to the following:

This is an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising. Writing and editing projects include but are not limited to the following:

Blogs
eBooks
Infographics
Web page copy
Email campaigns
Ad copy
Social media postings

Writing will need to account for spelling, grammar, context, and clarity, but also for the style and voice of each individual client. All writing is performed through a combination of Microsoft Word, Google Docs, and the WordPress CMS.

Additional tasks might include but are not limited to:

Uploading content to the WordPress CMS
Assisting in the creation of content editorial calendars
Occasional client interaction, both via phone/video conference or in-person
Coaching and managing members of the content team

The writer will need to navigate IDS’s project management platform (Bitrix24) to create tasks, edit content, upload content, and more.

Required Skills:

Proficiency in the Microsoft suite of products
Strong writing and editorial skills, including a mastery of the English language, spelling, and grammar
Experience working collaboratively across digital marketing teams, including account managers, SEO professionals, and operations
Knowledge of SEO as it pertains to content production and optimization
Sound content research and fact-checking capabilities
Motivated, self-starter who can work independently and take ownership of their work and their accounts in a deadline-driven environment
Excellent communication skills, both verbally and in written form
Knowledge and proficiency of the WordPress CMS is preferred, but not required

Benefits

Health, Vision, and Dental insurance
401(k) retirement plan with company matching contribution
Paid vacation and holidays
Life insurance
Industry training
Flexible spending accounts
Free healthy snacks
Office parties and outings