Generating leads is the main goal of any franchise development campaigns. Finding qualified leads online requires a wide variety of techniques, including paid advertising, organic strategies, quality content, search engine optimization efforts, and so much more.

Social media has taken on a life of its own in recent years, and it is certainly here to stay as a top player in advertising and building both personal & business relationships.

At IDS, an integral part of our success is account management. The fulfillment teams handle the heavy lifting in terms of implementation, content creation, and campaign set ups…but it's crucial that the account managers organize the overall strategy / processes and act as client liaisons to keep things running smoothly!

With more and more dental practices popping up around the United States, it can be difficult to make yourself seen above the competition. Here are ways to help develop your online presence.

Social media, as one part of a complete digital marketing strategy, can be a useful tool to catch prospects’ attention, teach them about the brand, and push them toward contacting you for more information.