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April 17, 2024
Unlocking the Power of Social Media: The Underrated Superweapon in Franchise Development Marketing
In today's era of digitalization, social media has emerged as a potent force, revolutionizing the way businesses communicate with their audiences. Among the myriad of digital marketing strategies, franchise social media marketing stands out as a powerful tool for engaging...
April 8, 2024
IDS Once Again in the Running for Entrepreneur’s Top Franchise Suppliers List
At Integrated Digital Strategies (IDS), we're in the business of helping other businesses succeed. It’s what motivates our team every day and, over the last dozen years, what we’ve come to be known for. Today, we work with over 75...
April 4, 2024
Unveiling the Digital Franchise Marketing Impact of SEO vs. PPC
In today’s business world, the impact of digital franchise marketing and the potential benefits that it can bring when executed to its full potential cannot be overstated. [ez-toc] Some brands, though, don’t experience the full benefits of their marketing efforts...
March 18, 2024
5 Steps to Improve Your Lead Quality
What would you rather have…  100 unqualified leads or 1 qualified lead? That is what I want to talk about today. Why, it’s one of the biggest pain points in marketing right now. You can have people filling out your...
March 6, 2024
Local SEO Tactics that Every Franchise Should Implement
Local SEO marketing has become a crucial aspect of franchise development marketing. As franchises expand their footprints across multiple locations, the need to optimize their online presence at the local level has never been more important. [ez-toc] In this article,...
February 26, 2024
Franchise Industry Insights and Trends for 2024
Staying ahead in the fast-paced world of franchising requires a keen eye on emerging trends and evolving business practices. At IDS, we pride ourselves on keeping a pulse on the latest developments in franchise growth strategies and digital marketing innovations....
February 16, 2024
Top 10 Chicken Franchise Opportunities for 2024
In this article, we’ll explore the top 10 chicken franchise concepts for 2024 that drive the growth of this dynamic industry and provide insights into the important factors to consider when evaluating chicken franchise opportunities and investment opportunities. [ez-toc] Food...
January 25, 2024
LinkedIn, Instagram, and 3 Other Social Media Platforms Franchisors Should Use
Franchising offers myriad benefits to those who want to start their own businesses but may not have the time or experience to go it alone. Rather than do all the foundational work yourself, franchising lets you blend your entrepreneurial spirit...
January 7, 2024
How to Take Advantage of Strategic Franchise PPC Audience Targeting
It goes without saying that franchisors constantly strive to enhance their online presence and attract the right audience: their potential franchisees. Franchise PPC (pay-per-click) advertising has emerged as a powerful tool in franchise development marketing, allowing franchisors to target specific...
December 27, 2023
Unraveling the Quandary: The Problem with AI-Generated Content Detectors
While conducting our review of generative artificial intelligence (AI) options at IDS, we tested and scrutinized various tools and adopted a conservative approach to AI, keeping a primary focus on human writing. Amid our testing process, two things became apparent:...
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