Blogs
Our latest content for marketers who are looking to optimize their website and digital strategy.
Lead vs. Conversion: What Do They Mean to Your Franchise Sales Development and How Can IDS Help?
If you haven’t already noticed, there are many unique terminologies and acronyms in the digital marketing space that can be confusing to the inexperienced ear: SEO, PPC, sales funnel, optimization, and plenty more. This vocabulary might sound funny, bu …
Learn More(1851Franchise) FranDev Players: Mark Renehan, Director Of Franchise Development at Integrated Digital Strategies
By: Alex Lockie, editor at 1851Franchise.com Years ago, Mark Renehan took a job at a local trampoline park, Altitude Trampoline Parks. Within months, he found himself on the corporate team, working in the wide world of franchising and flying across the …
Learn MoreIntegrated Digital Strategies Enjoys a Robust Year and Continues to Meet the Needs of Clients During the Pandemic
AMESBURY, MASS. (PRWEB) FEBRUARY 02, 2021 As the world rounds the corner of a very challenging year and looks ahead to a new one, Integrated Digital Strategies (IDS), an award-winning digital marketer for franchise brands, has leveraged its growth to c …
Learn MoreDigital Marketing for Franchises: How to Align Your Sales Outreach with a Leads’ Needs
There are plenty of steps in a lead’s journey to get from inquiry to conversion, and one of the most critical stops they’ll make is with you during their first call with you. In franchising, this is a fantastic time for you to get to know the prospecti …
Learn MoreThe Importance of a Good Relationship Between Marketing and Sales
A common misconception is that sales and marketing people should live in separate worlds all of the time. The truth is, both parties rely on each other for positive results when measuring performance, so why be at odds with each other? Instead, there i …
Learn MoreUnderstanding Franchise Sales Enablement and How IDS Can Improve Your Franchise Development Process
If you’re not paying attention to your franchise sales process, it could be time to start taking a closer look. Drawing up an effective sales process requires you to fully understand your franchise buyer and provide all the resources they need to make …
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