Blogs

Last year was a whirlwind for the search engine optimization (SEO) industry: Google rolled out its Helpful Content Update (HCU) among six other updates, and released more information on the anticipated Google Analytics 4 (GA4) update; ChatGPT was released in...

At its heart, content marketing is about forging relationships between your brand or business and your best customers, and good digital marketers are always looking for new and effective ways to get that done. [ez-toc] At IDS, we know the...

Hyperlocal marketing can sometimes be a difficult process to manage effectively, even for brands with a rich history in franchising. Candidates who possess the right entrepreneurial backgrounds and meet the financial requirements to own a franchise are not always easy...

So you’ve made an attempt at franchise content marketing, but not everything seems to be going as planned? It’s totally normal to hit a couple of bumps in the road when you first embark on your content marketing journey, and...

Lead nurturing services are crucial elements of any inbound marketing strategy, and franchise marketing is no exception to this rule. Let’s start with the basics: what is lead nurturing? Lead nurturing is a strategy that involves building relationships with your...

Operating a multi-location business comes with many advantages, one being a high probability of increasing your profit margin by expanding your customer base across locations. With the growth of your business in various geographic areas comes the great responsibility of...

Social media marketing for franchises is vital to any franchise marketing strategy in this day and age. In the traditional sense, social media provides you with a space to market your products and services and offers businesses a platform to...

So you’ve embarked on a new strategy to market your franchise opportunities with your franchise content, but how do you know if it is working? By now, you’ll understand the importance of franchise content marketing to attract potential new franchisees, but what’s...

The short answer is yes, you most definitely do! Your website is arguably your business’s best advertising tool. Franchise web design will allow you to unlock the transformative influence of inbound marketing while enhancing your business’s online brand presence. [ez-toc]...

So, what’s all the fuss about? Why is creating client personas so crucial to your marketing efforts and business success? Well, without a client persona, you don’t know who you are marketing to, which could result in your messaging being inaccurate...