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Blogs

Our latest content for marketers who are looking to optimize their website and digital strategy.

February 2, 2023
IDS Roundtable: Where Do You Think SEO Is Going in 2023?
Last year was a whirlwind for the search engine optimization (SEO) industry: Google rolled out its Helpful Content Update (HCU) among six other updates, and released more information on the anticipated Google Analytics 4 (GA4) update; ChatGPT was released in...
January 31, 2023
What Will Content Marketing Look Like in 2023?
At its heart, content marketing is about forging relationships between your brand or business and your best customers, and good digital marketers are always looking for new and effective ways to get that done. [ez-toc] At IDS, we know the...
January 16, 2023
What Is Hyperlocal Marketing and How It Helps Franchises
Hyperlocal marketing can sometimes be a difficult process to manage effectively, even for brands with a rich history in franchising. Candidates who possess the right entrepreneurial backgrounds and meet the financial requirements to own a franchise are not always easy...
January 3, 2023
Mistakes to Avoid: Why Franchise Content Marketing Fails
So you’ve made an attempt at franchise content marketing, but not everything seems to be going as planned? It’s totally normal to hit a couple of bumps in the road when you first embark on your content marketing journey, and...
December 19, 2022
What Are Franchise Lead Nurturing Services?
Lead nurturing services are crucial elements of any inbound marketing strategy, and franchise marketing is no exception to this rule. Let’s start with the basics: what is lead nurturing? Lead nurturing is a strategy that involves building relationships with your...
December 5, 2022
Multi-Location Marketing: A Key Driver of Profitability
Operating a multi-location business comes with many advantages, one being a high probability of increasing your profit margin by expanding your customer base across locations. With the growth of your business in various geographic areas comes the great responsibility of...
November 2, 2022
Why Is Social Media Marketing for Franchises So Important?
Social media marketing for franchises is vital to any franchise marketing strategy in this day and age. In the traditional sense, social media provides you with a space to market your products and services and offers businesses a platform to...
October 25, 2022
How to Measure Franchise Content Marketing Performance
So you’ve embarked on a new strategy to market your franchise opportunities with your franchise content, but how do you know if it is working? By now, you’ll understand the importance of franchise content marketing to attract potential new franchisees, but what’s...
October 17, 2022
Do I Need Franchise Web Design for my Business?
The short answer is yes, you most definitely do! Your website is arguably your business’s best advertising tool. Franchise web design will allow you to unlock the transformative influence of inbound marketing while enhancing your business’s online brand presence. [ez-toc]...
October 3, 2022
How to Create Your Ideal Client Persona
So, what’s all the fuss about? Why is creating client personas so crucial to your marketing efforts and business success? Well, without a client persona, you don’t know who you are marketing to, which could result in your messaging being inaccurate...
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