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Blogs

Our latest content for marketers who are looking to optimize their website and digital strategy.

Feb 18

Lead vs. Conversion: What Do They Mean to Your Franchise Sales Development and How Can IDS Help?

By: Liz Frame

If you haven’t already noticed, there are many unique terminologies and acronyms in the digital marketing space that can be confusing to the inexperienced ear: SEO, PPC, sales funnel, optimization, and plenty more. This vocabulary might sound funny, bu …

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Feb 16

(1851Franchise) FranDev Players: Mark Renehan, Director Of Franchise Development at Integrated Digital Strategies

By: Integrated Digital Strategies

By: Alex Lockie, editor at 1851Franchise.com Years ago, Mark Renehan took a job at a local trampoline park, Altitude Trampoline Parks. Within months, he found himself on the corporate team, working in the wide world of franchising and flying across the …

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Feb 2

Integrated Digital Strategies Enjoys a Robust Year and Continues to Meet the Needs of Clients During the Pandemic

By: Liz Frame

AMESBURY, MASS. (PRWEB) FEBRUARY 02, 2021 As the world rounds the corner of a very challenging year and looks ahead to a new one, Integrated Digital Strategies (IDS), an award-winning digital marketer for franchise brands, has leveraged its growth to c …

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Jan 21

Digital Marketing for Franchises: How to Align Your Sales Outreach with a Leads’ Needs

By: Eric Goudreau

There are plenty of steps in a lead’s journey to get from inquiry to conversion, and one of the most critical stops they’ll make is with you during their first call with you. In franchising, this is a fantastic time for you to get to know the prospecti …

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Jan 14

The Importance of a Good Relationship Between Marketing and Sales

By: Eric Goudreau

A common misconception is that sales and marketing people should live in separate worlds all of the time. The truth is, both parties rely on each other for positive results when measuring performance, so why be at odds with each other? Instead, there i …

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Dec 10

Understanding Franchise Sales Enablement and How IDS Can Improve Your Franchise Development Process

By: Eric Goudreau

If you’re not paying attention to your franchise sales process, it could be time to start taking a closer look. Drawing up an effective sales process requires you to fully understand your franchise buyer and provide all the resources they need to make …

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IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

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  • Competitive Analysis

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IDS
  • About Us
    ▼
    • Testimonials
    • Our Team
  • Franchise Solutions
    ▼
    • Franchise Sales Management
    • Franchise Development
    • Franchisee Marketing
  • Franchise Marketing
    ▼
    • Services
      ▼
      • Content, Branding, and Personas
      • Paid Digital Advertising
      • Search Engine Optimization
      • Social Media Marketing
      • On-Location Video Production
      • Website Development
      • Analytics and Strategy
      • Competitive Analysis
    • Industries
      ▼
      • Food and Beverage
      • Healthcare
      • Health and Wellness
      • Business Services
      • Cleaning
      • Consumer Services
      • Emerging Brand and Industry
      • Executive
      • Home and Life
      • Technology
  • B2B Marketing
    ▼
    • B2B Services
      ▼
      • SEO
      • Web Development
      • Email Marketing
      • Content Marketing
      • Social Media Marketing
      • Paid Digital Advertising
      • Analytics and Strategy Services
      • Video Production
      • Product Marketing
      • Online Event Marketing
      • Brand Building
      • Competitive Analysis
    • B2B Industries
      ▼
      • Electronics
      • Financial Services
      • Software & Technology
      • Oil and Gas
      • Energy and Utilities
      • Educational Services
      • Construction
      • Pharmaceuticals and Healthcare
      • Chemical Processing
      • Professional Services
      • Agribusiness
      • Food and Beverage
      • Manufacturing
  • Resources
    ▼
    • Blog
    • FAQ
    • Common Marketing Terms
  • Contact Us