Blogs
Our latest content for marketers who are looking to optimize their website and digital strategy.
Web Design for Franchises: Top 5 Things Your Website Needs to Have
A great deal of our society is driven by what we read, see, and hear online, and someone’s first impression of your brand is often made by your website’s homepage. With that said, those critical few seconds after they click on it could be the differenc …
Learn MoreIntegrated Digital Strategies Recognized by Entrepreneur Magazine as a Top-Tier Franchise Digital Marketing Agency
AMESBURY, MASS. (PRWEB) SEPTEMBER 10, 2020 Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands has been singled out for the third straight year as a …
Learn MoreWhat are Lead Nurturing Services and Why Do You Need Them?
While most franchise executives share a goal of awarding new franchises, they don’t always understand how a well-developed lead nurturing strategy contributes to the franchise marketing process. The term “lead nurturing” refers to direct, or indirect, …
Learn MoreFranchise Lead Generation: Best Tactics to Attract, Engage, and Delight Franchise Leads
No matter the industry, every business owner wants to employ an effective marketing strategy. However, invasive outbound marketing tactics have become increasingly frustrating. IDS has a long history in franchise lead generation, and we know how the pr …
Learn MoreVirtual Discovery Days — The Future of Franchise Sales and Development?
Every industry has had to adjust to COVID-19, and the franchise sector is no exception. Discovery days are a perfect example: Whereas franchisors could once count on important face-to-face time with prospects, today that’s not a given. As a result, fra …
Learn MoreIDS Client Spotlight: Image One
Commercial cleaning has emerged as one of the top franchise segments to look out for, and amongst the vast competition, Image One Facility Solutions made a name for themselves as an industry trailblazer. Co-founders Tim Conn and Mike Schuchman started …
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