What would you rather have… 100 unqualified leads or 1 qualified lead? That is what I want to talk about today. Why, it’s one of the biggest pain points in marketing right now. You can have people filling out your...
Local SEO marketing has become a crucial aspect of franchise development marketing. As franchises expand their footprints across multiple locations, the need to optimize their online presence at the local level has never been more important. [ez-toc] In this article,...
Staying ahead in the fast-paced world of franchising requires a keen eye on emerging trends and evolving business practices. At IDS, we pride ourselves on keeping a pulse on the latest developments in franchise growth strategies and digital marketing innovations....
In this article, we’ll explore the top 10 chicken franchise concepts for 2024 that drive the growth of this dynamic industry and provide insights into the important factors to consider when evaluating chicken franchise opportunities and investment opportunities. [ez-toc] Food...
Franchising offers myriad benefits to those who want to start their own businesses but may not have the time or experience to go it alone. Rather than do all the foundational work yourself, franchising lets you blend your entrepreneurial spirit...
It goes without saying that franchisors constantly strive to enhance their online presence and attract the right audience: their potential franchisees. Franchise PPC (pay-per-click) advertising has emerged as a powerful tool in franchise development marketing, allowing franchisors to target specific...
While conducting our review of generative artificial intelligence (AI) options at IDS, we tested and scrutinized various tools and adopted a conservative approach to AI, keeping a primary focus on human writing. Amid our testing process, two things became apparent:...
When it comes to digital marketing, demographics are frequently used by marketers because they provide valuable information about the characteristics of a population, which can be crucial for understanding and targeting specific consumer groups. [ez-toc] These characteristics may include age,...
Every business model adapts to new ways of reaching and engaging with their audience in the digital transformation era. The franchise business model is no exception. Franchise development marketing has seen a significant shift towards digital strategies, leveraging technology to...
If you’ve given artificial intelligence (AI) tools a test run, you’ve probably quickly figured out that while this technology is incredible, it’s not quite ready to take over the world. Yet. But the truth is, like all sectors of the...