If you’ve given artificial intelligence (AI) tools a test run, you’ve probably quickly figured out that while this technology is incredible, it’s not quite ready to take over the world. Yet. But the truth is, like all sectors of the...
At IDS, we stay current on industry trends, with every member of our team following the latest in their areas of expertise. We regularly host company-wide meetings so all departments can come together to discuss topics of interest relative to...
Growth. It’s what every parent wants for their children, and what every franchise digital marketing agency wants for itself. Ten years ago, Integrated Digital Strategies (IDS) started as an idea on a shoestring, setting up shop in three rooms where...
Effective quick-service restaurant (QSR) marketing has never been more important in an industry where competition is rife. As a QSR franchisor, your success hinges on so much more than just the quality of your menu. You also need to be...
In today's digital age, social media has emerged as a game-changer for businesses, including franchises. With billions of active users across various platforms, franchise social media marketing provides an incredible platform to engage with existing customers, attract new ones, and...
In the highly competitive world of franchise advertising, marketing strategies are critical for success. Among these strategies, brand awareness has emerged as a potent tool. But is franchise brand awareness a marketing strategy? To answer this question, we must delve...
In today's competitive business landscape, effective marketing strategies are vital for the success of any franchise. One powerful tool recently gaining significant traction is franchise PPC (Pay-Per-Click) marketing. By utilizing PPC campaigns, franchises can effectively reach their target audience and...
Marketing is an ever-evolving industry due to its close connection to the technology and business sectors. As more consumers become increasingly digitally savvy, businesses should embrace innovation to stay ahead of the competition. This is especially true for franchise digital...
In today's digital age, businesses face the challenge of effectively reaching their target audience, which is even more complex for franchises with multiple locations. Enter geographic segmentation, and include this concept into your franchise SEO marketing strategies to capture enormous...
About 4.5+ billion people worldwide are on social media*, with the average user spending about 2+ hours per day online. Networks like LinkedIn and Instagram have become an integral part of our daily lives - we use them to connect...
