Advertising seems like it’s losing its appeal. Many dental content marketing consultants say that all you really need is a solid inbound marketing program and new clients will come streaming in the door. Well, I’m here to say that it’s not true.

If anyone is a firm believer in Inbound Marketing, it’s me. I also believe that most dentists need to have a supplemental paid media budget set aside for their advertising program. Simply creating content and throwing it up on your blog isn’t enough now. A well thought out dental content marketing strategy needs to be in place before you start investing your time and money into any sort of marketing. Seeing that search engines such as Google are constantly updating the strategies associated with inbound marketing, it’s important for you to be up-to-date on the latest practices.

Ways to Improve Your Dental Content Marketing

There are three ways that can improve the results from your current dental content marketing:

Promoting your content
Utilize your content as a part of the sales funnel
Testing your content before you break the bank

For more information about how you can target more customers for your dental practice with dental content marketing strategies, reach out to the inbound marketing experts at Integrated Digital Strategies and find out what we can do for you!

4 Questions to Ask Before Hiring a Local Marketing Agency »

Senior Account Manager

This person will have an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising.

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies.

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

Experience working amongst a team of Digital Account Managers
Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
Ensure timely delivery and fulfillment of digital marketing products and services
Experience in managing the development of new websites and maintenance of existing sites
Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
Involvement in client growth opportunities
Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

3+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Account Manager

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies.

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

Experience working amongst a team of Digital Account Managers
Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
Ensure timely delivery and fulfillment of digital marketing products and services
Experience in managing the development of new websites and maintenance of existing sites
Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
Involvement in client growth opportunities
Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education:

Bachelor's

Required Digital Marketing Experience:

1-2 years minimum

Job Location:

Amesbury, MA

Job Type: Full-time

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Digital Marketing Analyst

The desired candidate for this position will manage paid search and display campaigns on Google and Bing. This candidate will report to the Director of Search. A successful SEM Specialist will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, Social, and Account Management teams in order to maximize a client's ROI. (Paid Social is a bonus)

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Consult Account Managers on landing page best practices and copy adjustments needed to improve post-click engagement and conversion.
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyze competitor advertising
Keep the team informed on industry news and trends

Requirements

Google Ads Certified
Proven SEM experience and success managing PPC campaigns across Google and Bing (Social a Bonus)
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Experience with website analytics tools (ex. Google Analytics)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Required education: Bachelor's

Required Digital Marketing Experience: 1-2 years minimum

Job Location: Amesbury, MA

Job Type: Full-time

COVID-19 considerations:

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Content Writer

About Us

Integrated Digital Strategies is a fast-growing digital marketing company with offices based in Amesbury, MA, and Orlando, FL. We are a committed team of professional digital marketers, constantly looking to better ourselves and our clients. In 2021, Entrepreneur Magazine named IDS a top marketing company for the fourth consecutive year.

Our success is driven by our transparent company culture and work/life balance, diverse experience, continuous curiosity, and mutual respect. With our company growth, IDS supports a rapidly expanding portfolio of more than 60 franchises, 750 franchisees, and various B2B companies across the United States.

The Content Writer Role

Integrated Digital Strategies is seeking a digital marketing content writer to add to its talented content team. The preferred candidate will have a college degree in Communications, English, Writing, or a related field. The successful candidate should be prepared to provide writing samples and references.

This candidate will primarily be responsible for the writing and managing of digital content deliverables for a variety of clients across several industries. This is an exciting opportunity to be the lead voice of well-known brands across the nation in the booming franchise industry. Writing and editing projects include but are not limited to the following:

Website content
Blogs
eBooks
Infographics
Email campaigns
Ad copy
Content calendars
Social media postings
Press releases

Writing needs to account for spelling, grammar, context, and clarity, but also for the style and voice of each individual client. All writing is performed through a combination of Microsoft Word, Google Docs, and the WordPress CMS.

Additionally, this candidate should be prepared for regular client interaction, via phone/video conference, or in person as needed. The writer will need to navigate IDS’ project management platform (Bitrix24) to create tasks, edit content, upload content, and more.

Required Skills

Proficiency in the Microsoft suite of products
Strong writing and editorial skills, including a mastery of the English language, spelling, and grammar
Experience working collaboratively across digital teams, including account managers, SEO professionals, and operations
Ability to work on multiple projects and subjects simultaneously and juggling priorities
Knowledge of SEO as it pertains to content production and optimization
Sound content research and fact-checking capabilities
Motivated, self-starter who can work independently and take ownership of their work and their accounts in a deadline-driven environment
Excellent communication skills, both verbally and in written form
Knowledge and proficiency of the WordPress CMS is preferred, but not required

Benefits

Health, Vision, and Dental insurance
401(k) retirement plan with company matching contribution
Paid vacation and holidays
Life insurance
Industry training
Flexible spending accounts
Free healthy snacks

WordPress Developer

We are seeking a WordPress Developer responsible for both back-end and front-end development, including creating and customizing WordPress themes and plugins. This position requires a combination of programming skills (namely PHP, HTML5, CSS3, and JavaScript) and aesthetics (understanding element arrangements on the screen).

The candidate will understand industry trends including digital marketing best practices. Additionally, an understanding of the entire web development process, including design, development, and deployment is preferred.

Requirements:

Bachelor's degree in Computer Science or equivalent experience; Strong knowledge of tools and technologies such as HTML, CSS3, PHP, JavaScript, jQuery, etc.
2+ years’ worth of proven track record in executing projects from concept to completion, applying current project and web development and design best practices with the ability to prioritize and creatively problem-solve independently
Understanding of cross-browser compatibility issues and responsiveness
Ability to develop under constraints and stay current with changing technology
Ability to stay on top of execution through task prioritization and management
Strong communication and client-facing experience
Strong familiarity with platforms such as WordPress, Joomla, Magento, Drupal, Shopify, etc
Experience with current WordPress plugins, themes, and API’s
Experience working on other CMS systems, such as Hubspot
Familiarity with design tools such as Photoshop, Illustrator, Fireworks, Figma, etc.
Working knowledge of the eCommerce / online retail space, CRM integrations (Salesforce, Eloqua, HubSpot, Marketo etc.), shopping engines, and complex integrations
High attention to detail, critical thinking, and learning abilities; Strong time management skills
Working knowledge of digital marketing technology and SEO is a strong plus
Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
Experience working in Project Management systems such as Bitrix, Coda, Slack or Basecamp (Bitrix a bonus)
Experience in Franchising or B2B Marketing Strategy a plus

Benefits:

Excellent Health, Dental, and Vision plans
401k Plan including both Pre-tax and After-tax
Roth investments with a generous 100% match of your first 3% and 50% of your next 2% contributions. This safe harbor matching contribution is 100% vested.
15 PTO Days and 5 Paid Sick Days, plus 8 Paid Holidays.
Bonus Holidays to extend some of the paid 8 holidays including extra time off between Christmas and New Year’s!
Half-Day Fridays during the summer months!
Coffee, beverages, and snacks in the office!
Flexible work time around personal appointments.
Dog-Friendly Office!

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

2+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Social Media Marketing Specialist

About Us

Integrated Digital Strategies is a fast-growing digital marketing company with offices based in Amesbury, MA, and Orlando, FL. We are a committed team of professional digital marketers, constantly looking to better ourselves and our clients. In 2021, Entrepreneur Magazine named IDS a top marketing company for the fourth consecutive year.

Our success is driven by our transparent company culture and work/life balance, diverse experience, continuous curiosity, and mutual respect. With our company growth, IDS supports a rapidly expanding portfolio of more than 60 franchises, 750 franchisees, and various B2B companies across the United States.

The Social Media Specialist Role

IDS is looking for someone who has experience working with multiple brands in the social media marketing space. This candidate must be a well-organized, strong and clear communicator, who is comfortable being client-facing part of the time and able to work independently and in a team environment.

The candidate will oversee a portfolio of predominantly B2B social media campaigns with activities including but not limited to:

Research and curation
Campaign and content creation
Design
Execution
Monitoring and reporting

Knowledge of SEO best practices is also helpful but not a requirement (internal training provided) as it correlates to the social and digital marketing space.

Responsibilities

The Social Media Specialist works with clients to create a social media strategy that is in line with their marketing and advertising campaigns and reflects their goals and the competitive landscape. The person in this role will:

Create timely and engaging content optimized by platform and intended audience
Analyze and report on social media activity by the client on a monthly basis to highlight successes, diagnose problems, and identify new opportunities
Stay current with social media trends and tools, both in general and in industries related to clients and their competitors.
Create engaging and professional visuals that reflect clients and their brands
Be responsible for the social media creation and execution for IDS
Continue to refine and define internal and client-facing social marketing processes, contributing to the growth of the existing role and IDS’s social media strategy

Required Skills and Experience

1+ years of social media marketing experience (or equivalent account management experience)
Demonstrated experience and familiarity with social media platforms and use: Facebook, Instagram, LinkedIn, Google, and the Google Suite, Twitter, and YouTube
Knowledge of social media and analytics software: Google Analytics, Facebook Insights, Soci, etc.
Working knowledge of social media paid advertising campaigns: Facebook, Instagram, and LinkedIn
Strong understanding of user-generated content management, content marketing, and reputation management
Strategic content creation and excellent copywriting skills
Self-starter with exceptional time management skills and the ability to adapt to changing priorities
Graphic design skills

Benefits

Health, Vision, and Dental insurance

401(k) retirement plan with company matching contribution

Paid vacation and holidays

Life insurance

Industry training

Flexible spending accounts

Free healthy snacks

Job Type: Full-time

Benefits:

401(k)
401(k) matching
Dental insurance
Disability insurance
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift

Education:

Bachelor's (Preferred)

Experience:

Social Media Management: 1 year (Preferred)
Social media marketing: 2 years (Preferred)

Work Location:

One location

Company's website:

www.idigitalstrategies.com

Work Remotely:

Temporarily due to COVID-19

COVID-19 Precaution(s):

Remote interview process
Social distancing guidelines in place
Virtual meetings

Work Location: One location