Blogs
Our latest content for marketers who are looking to optimize their website and digital strategy.
Inbound Marketing for Targeting Specific Geographic Areas
Franchise Search Engine Marketing is one of the harder marketing tactics in your franchise inbound marketing program. What makes it so hard? Google is continuously changing their algorithms to make search more friendly for the potential prospects looki …
Learn MoreReputation Management: Do you know what they are saying about you?
A recent Wall Street Journal article written by Angus Loton reports that small and mid-sized U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year, more than double the …
Learn MoreWhat’s the Best Way to Market Your Practice Locally?
There’s no one size fits all local marketing tactic that will help your practice outrank your competitors. Sorry to break the bad news. However, there are many best practices. At our local marketing agency, we have more of a focus on online marketing s …
Learn MoreWhy Commit a Year to Inbound Marketing?
I often get asked, “Why should we commit to a whole year with Inbound Marketing?” Most of us live in a fast-paced reality. We want things to happen now. We want leads now. We want sales now. Plus with all of the technological advances out there, we no …
Learn MoreWhat Does My Franchise Prospect Want to Know?
Anticipating the answers to a potential franchisee’s questions is one of the keys to successful recruitment. When you know which specific concerns a franchise prospect is likely to have, you may then begin to address them. Those who are contemplating f …
Learn MoreCreating Personas to Enhance Franchise Development
What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and crea …
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