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Blogs

Our latest content for marketers who are looking to optimize their website and digital strategy.

Apr 24

Inbound Marketing for Targeting Specific Geographic Areas

By: Integrated Digital Strategies

Franchise Search Engine Marketing is one of the harder marketing tactics in your franchise inbound marketing program. What makes it so hard? Google is continuously changing their algorithms to make search more friendly for the potential prospects looki …

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Apr 24

Reputation Management: Do you know what they are saying about you?

By: Integrated Digital Strategies

A recent Wall Street Journal article written by Angus Loton reports that small and mid-sized U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year, more than double the …

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Apr 24

What’s the Best Way to Market Your Practice Locally?

By: Integrated Digital Strategies

There’s no one size fits all local marketing tactic that will help your practice outrank your competitors. Sorry to break the bad news. However, there are many best practices. At our local marketing agency, we have more of a focus on online marketing s …

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Apr 24

Why Commit a Year to Inbound Marketing?

By: Integrated Digital Strategies

I often get asked, “Why should we commit to a whole year with Inbound Marketing?” Most of us live in a fast-paced reality.  We want things to happen now. We want leads now. We want sales now. Plus with all of the technological advances out there, we no …

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Mar 31

What Does My Franchise Prospect Want to Know?

By: Integrated Digital Strategies

Anticipating the answers to a potential franchisee’s questions is one of the keys to successful recruitment. When you know which specific concerns a franchise prospect is likely to have, you may then begin to address them. Those who are contemplating f …

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Sep 27

Creating Personas to Enhance Franchise Development

By: Integrated Digital Strategies

What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and crea …

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IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

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IDS
  • About Us
    ▼
    • Testimonials
    • Our Team
  • Franchise Solutions
    ▼
    • Franchise Sales Management
    • Franchise Development
    • Franchisee Marketing
  • Franchise Marketing
    ▼
    • Services
      ▼
      • Content, Branding, and Personas
      • Paid Digital Advertising
      • Search Engine Optimization
      • Social Media Marketing
      • On-Location Video Production
      • Website Development
      • Analytics and Strategy
      • Competitive Analysis
    • Industries
      ▼
      • Food and Beverage
      • Healthcare
      • Health and Wellness
      • Business Services
      • Cleaning
      • Consumer Services
      • Emerging Brand and Industry
      • Executive
      • Home and Life
      • Technology
  • B2B Marketing
    ▼
    • B2B Services
      ▼
      • SEO
      • Web Development
      • Email Marketing
      • Content Marketing
      • Social Media Marketing
      • Paid Digital Advertising
      • Analytics and Strategy Services
      • Video Production
      • Product Marketing
      • Online Event Marketing
      • Brand Building
      • Competitive Analysis
    • B2B Industries
      ▼
      • Electronics
      • Financial Services
      • Software & Technology
      • Oil and Gas
      • Energy and Utilities
      • Educational Services
      • Construction
      • Pharmaceuticals and Healthcare
      • Chemical Processing
      • Professional Services
      • Agribusiness
      • Food and Beverage
      • Manufacturing
  • Resources
    ▼
    • Blog
    • FAQ
    • Common Marketing Terms
  • Contact Us