Blogs
Our latest content for marketers who are looking to optimize their website and digital strategy.
Creating Personas to Enhance Franchise Development
What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and crea …
Learn MoreFour Ways to Optimize Your Content to Bring in New Patients
As the owner of a healthcare practice, you might be new to a different type of practice: creating or managing content for a blog on your website. Blogging lies at the center of an inbound marketing strategy and is the most important step you can take t …
Learn MoreIs Your Brick-and-Mortar Business Competitive in the Digital World?
No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see and hold prod …
Learn MoreInbound vs. Outbound Marketing: Let IDS Show You How to Optimize Your Web Presence
Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sale …
Learn MoreBlog about Your Practice: Count the Ways Blogging Makes a Difference
As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve concluded that these two q …
Learn MoreFranchising on Your Mind? 5 Steps to Grow and Expand Your Business
The marketing staff at Integrated Digital Strategies works with both franchisors and franchisees to create a digital marketing platform that engages and retains customers. Integrated Digital Strategies can help franchisors generate attention and traffi …
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