Our latest content for marketers who are looking to optimize their website and digital strategy.
Anticipating the answers to a potential franchisee’s questions is one of the keys to successful recruitment. When you know which specific concerns a franchise prospect is likely to have, you may then begin to address them. Those who are contemplating f …Learn More
What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and crea …Learn More
As the owner of a healthcare practice, you might be new to a different type of practice: creating or managing content for a blog on your website. Blogging lies at the center of an inbound marketing strategy and is the most important step you can take t …Learn More
No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see and hold prod …Learn More
Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sale …Learn More
As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve concluded that these two q …Learn More