Our latest content for marketers who are looking to optimize their website and digital strategy.
If you’re not paying attention to your franchise sales process, it could be time to start taking a closer look. Drawing up an effective sales process requires you to fully understand your franchise buyer and provide all the resources they need to make …Learn More
Social media is becoming increasingly more important to businesses, especially LinkedIn. Great LinkedIn profile optimization can help you better connect with potential customers while also improving your company’s visibility. IDS provides comprehensive …Learn More
If you’re an executive looking to ramp up your sales, there are a few B2B marketing trends that you should be aware of. Integrated Digital Strategies (IDS) specializes in B2B marketing, and we’ve observed that taking these trends into account can make …Learn More
At IDS, we’ve worked with dozens of franchise brands and have been a part of many successful franchisor stories. This month, Franchise Consultant Magazine features a piece on the Titus family, the founders of franchising powerhouse United Franchise Gro …Learn More
How often do you search for a specific service “nearby” on a mobile device or desktop? Before technology, word of mouth was how we obtained reliable recommendations, but local SEO marketing is taking over. According to HubSpot, 46% of all Google search …Learn More
The Importance of a Comprehensive Strategy Many companies invest in one or two B2B marketing services, but oftentimes they don’t have a marketing strategy. That is, to say, they haven’t coordinated their efforts between trade shows, web development, SE …Learn More