IDS

Blogs

Our latest content for marketers who are looking to optimize their website and digital strategy.

Jun 1

IDS Client Spotlight: U.S. Lawns

By: Christina Hartman

U.S. Lawns is the leading commercial landscape maintenance franchise in the country with approximately 190 franchisees across 250 locations. As we’ve supported U.S. Lawns in their digital franchise marketing efforts, we’ve gotten to know them as a comp …

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May 28

IDS Employee Spotlight: Dr. Christina Hartman, Senior Content Writer

By: Eric Goudreau

What sets IDS apart from other agencies out there is our ability to tell a client’s story the way they want it to be told. Someone who has mastered this art is this month’s spotlight employee: Senior Content Writer, Dr. Christina Hartman. As lead write …

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May 15

The Basics of Franchise Digital Marketing

By: Christina Hartman

Franchise digital marketing is a unique niche within the marketing world. If you’re a franchisor and have been managing your own digital presence, you probably already know that it requires a specialized skillset. IDS is the premiere franchise digital …

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May 4

Joe Mohay Talks Trust in Franchise Selling on Vendasta’s “Conquer Local” Podcast

By: Eric Goudreau

Our very own Joe Mohay got a chance to sit down with George Leith on episode 332 of Vendasta’s Conquer Local podcast to talk the X’s and O’s of franchise sales. The two went into the details of franchising, the relationships Joe has built over the year …

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Apr 30

IDS Employee Spotlight: Katie Knapp, Sr. Account Manager

By: Eric Goudreau

Positivity is hard to come by in these trying times, so Integrated Digital Strategies wants to take a moment to celebrate our team. We have grown quite a bit in the past year, from moving to our beautiful new office in Amesbury to our logo and website …

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Apr 23

IDS Founders Spotlight: Steve Galligan

By: Christina Hartman

As recently as ten years ago, there wasn’t a comprehensive online franchise marketing resource for franchisors to turn to. Oftentimes, they’d partner with agencies that were used to promoting business-to-consumer (B2C) products and services. Without a …

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IDS

GREATER BOSTON
6 Chestnut Street Unit 210
Amesbury, MA 01913

ORLANDO
100 E Pine Street Suite #110
Orlando, FL 32801

IDS' Guide to Localized Marketing

Senior Account Manager

This person will have an exciting opportunity to be the lead voice on well-known brands across the nation in a booming industry of franchising.

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies. 

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

  • Experience working amongst a team of Digital Account Managers
  • Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
  • Ensure timely delivery and fulfillment of digital marketing products and services
  • Experience in managing the development of new websites and maintenance of existing sites
  • Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
  • Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
  • Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
  • Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
  • Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
  • Involvement in client growth opportunities
  • Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
  • Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

3+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

  • To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Account Manager

The desired candidate for the AM position will have experience planning and managing digital marketing projects for a portfolio of clients. This person will be the main point of contact both internally and externally for our clients while serving with a level of knowledge of key digital marketing strategies. 

Strong experience with client on-boarding, planning, fulfillment, and reporting of routine digital marketing deliverables are critical to the success of the selected candidate. Strong communication skills and the ability to meet the needs of internal and external stakeholders are required for this position in conjunction with the candidate’s knowledge of digital marketing, and the changes in the industry around SEO, SEM, social media, analytics, email marketing, content marketing, and UX website best practices. This candidate must also possess the skills needed to be helping account managers and other colleagues within IDS of the latest technology and industry enhancements are part of the job expectation.

Requirements:

  • Experience working amongst a team of Digital Account Managers
  • Responsible for the full understanding of IDS’ suite of digital marketing vendors and services
  • Ensure timely delivery and fulfillment of digital marketing products and services
  • Experience in managing the development of new websites and maintenance of existing sites
  • Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
  • Experience working in Project Management systems such as Bitrix, Jira, or Basecamp (Bitrix a bonus)
  • Strong understanding and tactical experience working within digital marketing channels such as Paid Search, SEO, Display, Social, Content Marketing, UX, and Analytics (Certifications a bonus)
  • Ability to curate presentations and reports that align with client marketing goals and objectives with strong data-driven storytelling
  • Experience working in reporting tools such as Ninjacat, Domo, or Tableau.
  • Involvement in client growth opportunities
  • Work closely with Senior Account Managers, Operations, and the Executive Team to deliver routine updates surrounding the delivery and execution of IDS’ onboarding, leveraged platforms, client growth opportunities and company growth opportunities.
  • Experience in Franchising or B2B Marketing Strategy

Job Type: Full-time

Required education:

  • Bachelor's

Required Digital Marketing Experience:

  • 1-2 years minimum

Job Location:

  • Amesbury, MA

Job Type: Full-time

COVID-19 considerations

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Digital Marketing Analyst

The desired candidate for this position will manage paid search and display campaigns on Google and Bing. This candidate will report to the Director of Search. A successful SEM Specialist will effectively manage account setup and implementation, strategy, and budget while working cross-collaboratively with the SEO, Content, Social, and Account Management teams in order to maximize a client's ROI. (Paid Social is a bonus)

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search and display campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Consult Account Managers on landing page best practices and copy adjustments needed to improve post-click engagement and conversion.
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising
  • Keep the team informed on industry news and trends

Requirements

  • Google Ads Certified
  • Proven SEM experience and success managing PPC campaigns across Google and Bing (Social a Bonus)
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools
  • Experience with website analytics tools (ex. Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Required education: Bachelor's

Required Digital Marketing Experience: 1-2 years minimum

Job Location: Amesbury, MA

Job Type: Full-time

COVID-19 considerations:

To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.

Apply Now

  • Accepted file types: jpg, png, pdf, docx.

Senior Content Writer

Integrated Digital Strategies is seeking a senior digital marketing content writer to add to its talented content team. The preferred candidate will have a college degree in Communications, English, Writing, or a related field. The successful candidate should be prepared to provide writing samples as well as professional and personal references.

This candidate will primarily be responsible for the writing of digital content deliverables for a variety of clients across several industries. This candidate will also be responsible for managing our content team to ensure excellent fulfillment and quality of our content. Writing and editing projects include but are not limited to the following:

This is an exciting opportunity to be a lead voice on well-known brands across the nation in a booming industry of franchising. Writing and editing projects include but are not limited to the following:

  • Blogs
  • eBooks
  • Infographics
  • Web page copy
  • Email campaigns
  • Ad copy
  • Social media postings

Writing will need to account for spelling, grammar, context, and clarity, and also for the style and voice of each individual client. All writing is performed through a combination of Microsoft Word, Google Docs, and the WordPress CMS.

Additional tasks might include but are not limited to:

  • Uploading content to the WordPress CMS
  • Assisting in the creation of content editorial calendars
  • Occasional client interaction, both via phone/video conference or in-person
  • The writer will need to navigate IDS’ project management platform (Bitrix24) to create tasks, edit content, upload content, communicate with coworkers, and more.

Required Skills:

  • Proficiency in the Microsoft suite of products
  • Strong writing and editorial skills, including a mastery of the English language, spelling, and grammar
  • Eagerness to develop their skills and learn about the franchise industry
  • Experience working collaboratively across digital marketing teams, including account managers, SEO professionals, and operations
  • Knowledge of SEO as it pertains to content production and optimization
  • Sound content research and fact-checking capabilities
  • Motivated, self-starter who can work independently and take ownership of their work and their accounts in a deadline-driven environment
  • Excellent communication skills, both verbally and in written form
  • Knowledge and proficiency of the WordPress CMS is preferred, but not required
  • An appreciation for brand voice and maintaining consistency across all marketing channels

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Vision insurance

Schedule:

  • 8 hour shift

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital Marketing: 3 years (Preferred)
  • Writing: 3 years (Preferred)

Work Location:

  • One location

Company's website:

  • www.idigitalstrategies.com

Work Remotely:

  • Temporarily due to COVID-19

COVID-19 Precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Virtual meetings
  • Sanitizing, disinfecting, or cleaning procedures in place

WordPress Developer

We are seeking a WordPress Developer responsible for both back-end and front-end development, including creating and customizing WordPress themes and plugins. This position requires a combination of programming skills (namely PHP, HTML5, CSS3, and JavaScript) and aesthetics (understanding element arrangements on the screen).

The candidate will understand industry trends including digital marketing best practices. Additionally, an understanding of the entire web development process, including design, development, and deployment is preferred.

Requirements:

  • Bachelor's degree in Computer Science or equivalent experience; Strong knowledge of tools and technologies such as HTML, CSS3, PHP, JavaScript, jQuery, etc.
  • 2+ years’ worth of proven track record in executing projects from concept to completion, applying current project and web development and design best practices with the ability to prioritize and creatively problem-solve independently
  • Understanding of cross-browser compatibility issues and responsiveness
  • Ability to develop under constraints and stay current with changing technology
  • Ability to stay on top of execution through task prioritization and management
  • Strong communication and client-facing experience
  • Strong familiarity with platforms such as WordPress, Joomla, Magento, Drupal, Shopify, etc
  • Experience with current WordPress plugins, themes, and API’s
  • Experience working on other CMS systems, such as Hubspot
  • Familiarity with design tools such as Photoshop, Illustrator, Fireworks, Figma, etc.
  • Working knowledge of the eCommerce / online retail space, CRM integrations (Salesforce, Eloqua, HubSpot, Marketo etc.), shopping engines, and complex integrations
  • High attention to detail, critical thinking, and learning abilities; Strong time management skills
  • Working knowledge of digital marketing technology and SEO is a strong plus
  • Strong interpersonal skills and the ability to foster an environment of teamwork and collaboration across our different digital marketing departments
  • Experience working in Project Management systems such as Bitrix, Coda, Slack or Basecamp (Bitrix a bonus)
  • Experience in Franchising or B2B Marketing Strategy a plus

Benefits:

  • Excellent Health, Dental, and Vision plans
  • 401k Plan including both Pre-tax and After-tax
  • Roth investments with a generous 100% match of your first 3% and 50% of your next 2% contributions. This safe harbor matching contribution is 100% vested.
  • 15 PTO Days and 5 Paid Sick Days, plus 8 Paid Holidays.
  • Bonus Holidays to extend some of the paid 8 holidays including extra time off between Christmas and New Year’s!
  • Half-Day Fridays during the summer months!
  • Coffee, beverages, and snacks in the office!
  • Flexible work time around personal appointments.
  • Dog-Friendly Office!

Job Type: Full-time

Required education: Bachelor's

Required Digital Marketing Experience:

2+ years minimum

Job Location:

Amesbury, MA

COVID-19 considerations

  • To ensure the safety and well-being of our employees, IDS is currently working on a hybrid basis with some team members in the offices and others working remotely. IDS is completely committed to providing a safe work environment by following protocol that is recommended by the State of Massachusetts and the Federal Center for Disease Control.