Our latest content for marketers who are looking to optimize their website and digital strategy.
No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see and hold prod …Learn More
What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and crea …Learn More
Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sale …Learn More
As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve concluded that these two q …Learn More
The marketing staff at Integrated Digital Strategies works with both franchisors and franchisees to create a digital marketing platform that engages and retains customers. Integrated Digital Strategies can help franchisors generate attention and traffi …Learn More
As technology marches on through the years, marketing strategies have had to change significantly to keep up. Search Engine Optimization (SEO) and marketing through social media have become essential and mandatory for businesses in the 21st Century. Ma …Learn More