Blogs
Our latest content for marketers who are looking to optimize their website and digital strategy.
What’s the Best Way to Market Your Practice Locally?
There’s no one size fits all local marketing tactic that will help your practice outrank your competitors. Sorry to break the bad news. However, there are many best practices. At our local marketing agency, we have more of a focus on online marketing s …
Learn MoreWhy Commit a Year to Inbound Marketing?
I often get asked, “Why should we commit to a whole year with Inbound Marketing?” Most of us live in a fast-paced reality. We want things to happen now. We want leads now. We want sales now. Plus with all of the technological advances out there, we no …
Learn MoreWhat Does My Franchise Prospect Want to Know?
Anticipating the answers to a potential franchisee’s questions is one of the keys to successful recruitment. When you know which specific concerns a franchise prospect is likely to have, you may then begin to address them. Those who are contemplating f …
Learn MoreFour Ways to Optimize Your Content to Bring in New Patients
As the owner of a healthcare practice, you might be new to a different type of practice: creating or managing content for a blog on your website. Blogging lies at the center of an inbound marketing strategy and is the most important step you can take t …
Learn MoreIs Your Brick-and-Mortar Business Competitive in the Digital World?
No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see and hold prod …
Learn MoreCreating Personas to Enhance Franchise Development
What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and crea …
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