B2B keyword research is one of the most effective ways to find new customers. More and more B2B companies are turning to search engine optimization (SEO) to drive more clients through their doors. Using keywords is the best way to get the attention of prospects who are searching for products and services like yours. Strategically working keywords into your content is a great way to ensure that your pages rank higher than your competitors’.
However, to get the best results, you need to integrate keywords the right way. Here, learn about a few strategies we use at Integrated Digital Strategies (IDS) to ensure our B2B clients reach the right audience.
Think Like Your Customer
Think of the words they’ll type on Google to search for what they need. Doing B2B keyword research is a great way to identify trending words and phrases, but consider how your customers will actually search for things. Is there additional vocabulary they’d use? If so, try to integrate it into your content to capture a broader range of prospective customers.
Along these lines, building engagement by carefully crafting meta descriptions that will get their attention is crucial to making your content stand out. Meta descriptions are your chance to make a quick and effective pitch that will compel your audience to learn more by visiting your site.
Consider the Competition in Your B2B Keyword Research
Identify two or three of your biggest competitors and take a look at their content.
- Which keywords are they targeting to get their audience’s attention?
- How high-ranking are their search results?
- How do they showcase their competitive advantages?
All of this information can help you establish a jumping-off point to develop your own content.
When you partner with IDS, we complete a comprehensive competitive analysis to identify any weak spots to help you build your content even stronger. The goal is to convert their traffic into your traffic, and B2B keyword research is just the first step.
Research Top Performing Sites
Once you’ve obtained a list of search terms, be sure to check which websites achieve the highest rankings using them and analyze how they deliver their content. These sites may or may not be competitors, but looking at how they’ve successfully leveraged keywords can help you gather more relevant search terms.
These are just a few of the ways you can make the most of keyword research. Aren’t sure where to start? That’s where IDS comes in. Our team is made up of experts in SEO, SEM, content, social media, video production, and much more. We’ll create a custom plan just for you to help you get the most out of your digital marketing strategy.
Contact IDS today to improve your keyword research and overall digital marketing plan.