Return on Investment (ROI). It's what every brand wants from its franchise digital marketing dollar — money that's often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn't like allocating money for research and development or human resources, where cost can be more easily measured against return. Now more than ever, digital marketing is a nuanced tool that can add tremendous value to a brand name.
August 8, 2022 (Entrepreneur) Franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your brand or business' story. Good content is not only informative, but it's engaging. It prompts the reader to want to learn more and, if optimized correctly, can tell you who the reader is and how they found you.
June 23, 2022 (GLOBE NEWSWIRE) -- Integrated Digital Strategies (https://steveg152.sg-host.com/), a nationally recognized digital marketing firm specializing in campaigns for franchise and multi-location brands, celebrates its 10th anniversary this summer with new marketing experts added to its team and more A-list brands signing on as clients.
April 11, 2022 (GLOBE NEWSWIRE) -- Integrated Digital Strategies (https://steveg152.sg-host.com/), a nationally recognized digital marketing firm specializing in campaigns for franchise and multi-location brands, is pleased to announce it has hired search engine optimization (SEO) expert and veteran Carlos J. Rosado. Rosado joined IDS in its downtown Orlando, FL, office on April 7, 2022.
February 2022 (Franchise500) Anyone who has spent time around young children knows that one of their favorite words is "why." Why is the sky blue? Why can’t I have that? Why do I have to go to school? "Why" is an important question to ask no matter how old you are, especially in the world of business and, increasingly, franchise development and brand marketing.
AMESBURY, Mass., Nov. 30, 2021 (GLOBE NEWSWIRE) -- Integrated Digital Strategies (https://steveg152.sg-host.com/), a nationally recognized digital marketing firm specializing in campaigns for franchise and multi-location brands, is pleased to announce it has hired digital marketing industry veteran Brent Nau as Chief Operating Officer. Nau joined IDS in its downtown Orlando, FL, office on November 15, 2021.
November 2021 (Franchise500) There’s a lot that goes into planning a robust franchise digital-marketing strategy, and if you've hired an outside team to help craft one, you've likely had numerous meetings with writers, SEO experts and account managers to lay out goals and share pain points. You've got deadlines to meet and numbers you want to hit, and are looking forward to a healthy ROI, preferably sooner than later. That’s understandable
September 2021 (Global News Wire)
Integrated Digital Strategies (IDS), a nationally recognized digital marketing agency specializing in campaigns for established and emerging franchise brands, has been singled out by Entrepreneur Magazine as a top choice for franchise marketing for the fourth year in a row.
There’s never been a better time to invest in digital marketing for QSR franchises. The $278.6 billion QSR industry faced challenges during the COVID-19 pandemic but has bounced back quickly – it's predicted to grow nearly 9% in 2021. People came to rely on drive-thru and curbside pickup during the pandemic, giving QSRs a leg up over other restaurant concepts. We predict that these thriving trends are unlikely to reverse themselves anytime soon, making 2021 an especially exciting time for QSRs.
If your fast food restaurant franchise is ready to seize the opportunity for expansion, you'll need to set yourself apart from the competition – not just in your stores but to prospective investors as well. IDS knows how to create digital marketing strategies and collateral designed to grab the attention of your ideal franchisees.
When you partner with us, we’ll create a custom plan designed to meet your goals and your budget. Here, learn about a few of the ways we’re able to help each of our clients create a unique digital footprint.
Building a website that communicates information about your QSR is one thing, but how do you know your target audience will find it? And if they do, will your content resonate with them? That's where persona development comes in.
One of the first steps we take at IDS is to help you create personas: hypothetical buyers you'd like to target. These guide our digital marketing for QSR franchises. We consider factors like:
Once we've created these personas, they guide us in building your collateral and choosing the right SEO strategies. With our help, your message will be fine-tuned and land in front of just the right audience to pique their interest.
You’ve worked hard to create a unique concept with its own culture, menu, and target demographics. You stand out to your customers, but to prospective investors, your investment opportunity could be getting lost in the shuffle among other QSR franchises.
That’s why one of the most critical parts of digital marketing for QSR franchises is helping your content stand out online. Our SEO and SEM experts know how to conduct competitive analyses: seeing where you stand against competitors in Google searches, breaking down their strategies, and using that information to your advantage, so your website ranks higher in search results.
Once we've helped you develop a website that speaks to your target audience, with the right SEO and SEM strategies in place to direct them to the site, we'll want to keep things fresh with curated content. Not only does this present the opportunity to share information on special topics related to your brand (e.g., current events, eBooks, blogs), it will also allow us to integrate more high-ranking keywords and backlinks into your content so we can attract even more targeted reads.
Digital marketing for QSR franchises is crucial if you’re looking for ways to differentiate your brand. Contact IDS today to learn more about what we can do to help.
May 2021 (PRWEB) Integrated Digital Strategies, a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands, has added Batteries Plus to its expanding list of top-tier franchise development clients.