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Integrated Digital Strategies - A Franchise Marketing Agency

We are so excited to share that Integrated Digital Strategies will be attending and presenting at the upcoming International Franchise Association (IFA) Annual Convention. The convention will be held starting this weekend from Saturday, February 26, through Tuesday, March 1, in San Diego, California. Most of the planned events for IFA 2022 will take place in the San Diego Convention Center, while a few additional sessions will be presented at the nearby Manchester Grand Hyatt San Diego. You’ll find the IDS team in the Convention Center Exhibit Hall, at booth #1802, as well as at the special roundtable discussion that we will be hosting (details below)!

IFA 2022 promises to continue its tradition of serving as one of the largest and most comprehensive conferences in the franchising industry, and we could not be more thrilled to be there in person! No matter what role your organization or you as an individual serving in the franchising community, IFA 2022 offers a fantastic opportunity for your business to gain and apply valuable knowledge shared by industry experts. The IDS team is also greatly looking forward to connecting with other attendees and showcasing how our digital marketing services can benefit your franchising efforts.

ids at IFA convention

What to Expect at IFA 2022

The broad scope of IFA 2022, due in part to the large number of individuals at the conference representing a diverse set of companies within the franchising industry, offers a crucial chance for attendees to learn from perspectives they may not have encountered before. One could hear important tips on how to make their franchise a more attractive investment for potential buyers, while another might discover a more effective way for their franchises to form connections within their local communities.

Beyond the networking amongst attendees, IFA 2022 boasts an impressive roster of industry experts eager to share their insights - including your friends at IDS! At our IFA 2022 booth, we will showcase how our team has delivered measurable results that have significantly boosted our clients' ability to meet and exceed their franchising goals. This conference allows speakers to give as clear an illustration as possible on best practices and how they should be put into action.

Don’t Miss the Chance to Hear From Us!

As mentioned earlier, we’ll also be leading a roundtable discussion as part of the featured content at IFA 2022! Joseph Mohay, CRO and co-founder of IDS, will be facilitating at the Thought Leadership Roundtable on the topic of "How to Find Where Your Ideal Franchise Buyers Live Online and Attract them to your Brand." The discussion will take place on February 28 from 3 to 5:20 p.m. We are so looking forward to hosting this in-depth conversation that the knowledgeable franchise professionals at the convention can partake in!

If you’re attending IFA 2022, we can’t wait to meet with you and discuss your franchising goals and how the entire IDS team is ready to commit to helping you reach and exceed them. Don’t forget to look for us in the Exhibit Hall at booth #1802 and stop by to say hello!

Can’t make it to IFA 2022? Contact us today, and we’ll show you what you missed, and share how our digital marketing services can improve your franchise performance!

As an established digital marketing provider for franchises across a wide variety of industries, the team at Integrated Digital Strategies is no stranger to connecting with attendees at franchising events. Recently, we had the exciting opportunity to meet with members of the franchising community at the Selling Franchises Bootcamp held at the Titus Center for Franchising on the campus of Palm Beach Atlantic University. The Selling Franchises Bootcamp typically offers a series of presentations, forums, and workshops on best practices for generating, tracking, and ultimately, closing franchise leads and sales.

As part of the two-day Bootcamp, we, along with other experienced industry professionals, worked alongside attendees as they learned about strengthening their franchise development efforts. We were honored to have the opportunity to lead multiple presentations, with Joseph Mohay, our chief revenue officer and co-founder of IDS, and Chris Gregoire, senior digital account manager at IDS, both offering their insights and sharing their experience on building action plans for those looking to increase their franchise sales.

The Selling Franchises Bootcamp Experience

During the Selling Franchises Bootcamp, attendees evaluated several aspects of their franchise sales process. They received help from franchising leaders like the team at IDS on how to fine-tune their process within each area. Attendees were then better able to understand their selling style, which helped them discover ways to improve their existing sales process.
Furthermore, Bootcamp participants learned about building more robust hiring practices and stronger employer-employee relationships with their sales professionals and the resulting positive effects that can have on their franchise sales, employee morale, and company culture by putting those ideals into action. Speakers also showcased how to find cost-effective tools that will boost employee productivity, sales revenue, and other business operations metrics. Throughout our presentation to the 150+ executives at the conference, our IDS team spoke to what we know best: detailing how our digital marketing efforts give franchises the “lift-off” they need to drive their franchise sales.

IDS “Leads” the Way at the Titus Center

During the Bootcamp, the IDS team shared in-depth strategies on how attendees could take a balanced approach in building their franchise sales website to attract potential franchisees. This proven, structured approach relies on multiple facets, including content creation, social media, and search engine optimization, to name just a few of the many services we provide. This balanced strategy has helped many of our franchise clients draw significantly more qualified buyers to their sales website, minimizing their reliance on portals and lowering their cost per franchise acquisition.

Our emphasis on the importance of the franchise sales website continued as the IDS team moderated a roundtable discussion with other industry experts on how to entice ideal candidates where they live online. The lessons learned from this collaborative process highlighted the importance of tracking which pages and pieces of content connect most effectively with a target audience and the easy, inexpensive methods to repurpose and get the most out of franchise lead generation efforts. We were thrilled with the feedback we received from the sessions at the Selling Franchises Bootcamp, and we look forward to networking with more franchises at our next industry event!

Integrated Digital Strategies offers a full suite of digital marketing services for franchise development efforts. Contact us today to see how we can boost your franchise sales and take your business to the next level!

Integrated Digital Strategies - A Franchise Marketing Agency
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Unit 210
Amesbury, MA 01913

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