Integrated Digital Strategies, an award-winning and nationally recognized digital marketing firm serving franchise and multi-location brands, is pleased to announce its new Director of SEO as it positions itself for exponential growth
ORLANDO, Fla., April 11, 2022 (GLOBE NEWSWIRE/PRWEB) -- Integrated Digital Strategies (https://www.idigitalstrategies.com), a nationally recognized digital marketing firm specializing in campaigns for franchise and multi-location brands, is pleased to announce it has hired search engine optimization (SEO) expert and veteran Carlos J. Rosado. Rosado joined IDS in its downtown Orlando, FL, office on April 7, 2022.
Steve Galligan, CEO of IDS, is delighted with Rosado's arrival at IDS: "We know that SEO is top of mind – and incredibly important -- for franchisors and franchisees alike," said Galligan. "As we continue our successful growth from 2021, Carlos brings a wealth of SEO experience to the company and positions us well to meet and exceed the needs of our digital marketing clients in 2022."
Rosado joins Integrated Digital Strategies from Solomon Admissions Consulting, where he was the Digital Marketing Director, leading digital, social media, and SEO efforts to drive brand growth. Previous to that, Rosado was the Senior SEO Manager at Thrive Internet Marketing Agency for five years, building the agency’s brand along with its SEO division.
"I am excited to be a part of such an experienced team at IDS. My long-term goals align perfectly with where IDS is looking to take their next step with SEO. I love taking on a new challenge to continue to showcase that SEO is always an option that should not be overlooked when it comes to any digital marketing strategy.”
At IDS, Rosado will be responsible for overseeing the day-to-day activities of the SEO department, ensuring that it is performing efficiently and effectively at managing and supporting initiatives that will contribute to the goals and success of client campaigns. He’ll leverage his deep expertise in building, maintaining, and optimizing organic search campaigns, with an experimental eye and methodological approach.
Rosado will team up with the Director of Client Success, Director of Operations, and Director of Content to ensure that effective SEO and content strategies are implemented for franchisors, local franchisees, and franchise development teams. Rosado’s hiring comes on the heels of the arrival of COO Brent Nau in late 2021 and his efforts to evaluate, prioritize, and implement technologies and hire experienced staff to scale as the business continues its strong growth trajectory while maintaining a consistent and improved customer experience.
IDS and its expanded leadership team look forward to meeting the needs of a growing roster of franchise development and franchisee clients as it continues to bolster its reputation for excellence in all things digital marketing at the same time the franchise industry continues its projected growth throughout 2022 and beyond.
Whether you’re looking to build a new franchise brand website from the ground up, optimize your existing franchise development or franchisee content, launch a PPC or lead nurturing email drip campaigns, IDS can help. Reach out to IDS directly to find out what they can do for you.
About Integrated Digital Strategies
IDS provides online marketing solutions for franchise and multi-location businesses. In the rapidly evolving landscape of digital marketing, IDS listens to the needs of our clients to find the best mix of products and services to help them retain existing customers and acquire new business. While we work with B2B and B2C clients alike, we stand out as the franchise marketing agency to turn to.
Contact: Steve Galligan
Integrated Digital Strategies is pleased to announce it has hired digital marketing industry veteran Brent Nau as Chief Operating Officer. Nau joined IDS in its downtown Orlando, FL, office on November 15, 2021.
Steve Galligan, CEO of IDS, is pleased that Nau has joined the IDS team, bringing his breadth and depth of experience growing and scaling digital marketing companies. “IDS nearly doubled sales this past year, and Brent will play a major role as we continue to rapidly expand into the franchise digital marketing space in 2022,” said Galligan.
Nau joins Integrated Digital Strategies from Thrive Internet Marketing Agency, where he held the role of Director of Operations for the past five years. In that role, he planned and reported on resource allocation across all client campaigns and department P&Ls. Nau brings 20+ years of digital marketing expertise, along with experience in vendor and technology evaluation for improving marketing processes, driving revenue generation, and ensuring smooth integration internally and with clients.
"I am excited to be joining the experienced leadership team at IDS and helping the agency move to the next level," said Nau. "IDS's customer-centric approach, highly skilled team members, and intimate knowledge of franchise marketing has the agency poised for even greater success in 2022 and beyond.”
At IDS, Nau will have a broad remit and be responsible for driving annual profits and continual growth through identifying and driving improvements in service, quality, and internal operations. He will also be responsible for implementing new strategic initiatives and maintaining strict oversight on profitability for the agency. This all comes as IDS is poised for exponential growth in 2022 as the world moves out of the doldrums of the global pandemic and the agency takes advantage of recent growth in the franchise industry.
Also on the table for the new Chief Operating Officer: continuing to build a strong and resilient customer-facing team, improving resource planning to exceed client expectations, and growing the company’s digital marketing offerings across SEO, PPC, Content Marketing, Social Media, Website Development, and all other related digital projects. Nau will also lead the firm's efforts to evaluate, prioritize, and implement new technologies to improve and optimize marketing processes, drive revenue generation, and ensure a consistent and improved customer experience.
IDS and its augmented leadership team look forward to meeting the needs of a growing roster of franchise development and franchisee clients as it continues to grow its reputation for excellence in all things digital marketing. Whether you’re looking to build a new website for your business from the ground up, optimize existing content, launch a PPC or email drip campaign, or simply evaluate your existing content, IDS can help. Reach out to IDS directly to find out what they can do for you.
Read the full press release here.