There are many facets to franchise digital marketing, including SEO, paid search, social media, and much more, and it can get confusing trying to prioritize your efforts. After all, your budget isn’t infinite; you want to put your marketing dollar where it’ll work the hardest.
So, where is that? More often than not, it’s in a content marketing strategy — with the key word being strategy, because generating content just for the sake of it is almost pointless.
You need your blogs, downloads, pillar pages, and more to work as part of a well-developed content marketing plan that drives all other aspects of your marketing efforts. That takes forethought, expertise, and some patience.
High-quality content is a marketing must, with experienced franchise digital marketers placing a premium on it and well-informed clients understanding its worth. Let’s look a little more closely at the role it plays in digital marketing and why it’s perhaps the most important aspect of it.
At its heart, franchise content marketing is about forging relationships between your brand or business and your best customers, and that’s accomplished through storytelling, as you share your brand’s history and purpose and motivate the reader to want to find out more.
Meaningful content is the language you use to humanize your brand and remind consumers there are people behind it, allowing a better connection between your customers and what it is you have to offer.
The most successful businesses and brands understand the value of communicating their vision, values, and purpose because it builds consumer trust, something that’s critical to growth.
Trust takes time to establish, which is why content marketing is never a one-off proposition but a long-term strategy, one that builds on itself and responds to feedback.
Appreciating the importance of meaningful content to your overall marketing plan is one thing; it’s another to know what goes into it. What is good content, anyway? It isn’t simply a matter of wordsmithing, although that’s certainly part of it.
Effective brand content is written by professionals who have not just a solid grasp of grammar and punctuation but a knack for understanding your brand and its voice, which means they’ve spent a lot of time learning about it and what separates you from your competitors.
Content marketers know that every word they generate is an extension of your brand or business and will make sure to offer readers something of value, in the way of solutions or opportunities, such that your brand becomes more than what it sells; it becomes a reliable and sought-after resource.
Skilled content marketers also have a solid understanding of the role their writing plays in moving the reader down the sales funnel. They make sure to include calls to action, links to reliable outside sources, internal links to your brand or business’ website, and more — all key SEO best practices that get your brand noticed.
Because a lot is being asked of a comprehensive content marketing strategy, it’s best to leave the writing to the professionals. They’ll stay on top of marketing trends, make sure to ask you relevant questions and look for new and interesting ways to tell your brand’s story.
Skilled content writers know how to reach your best customer where they live online, leaving you free to focus on other areas of business.
Relying on well-produced content isn’t just a smart way to make connections and build brand trust; it’s also extremely cost-effective. Content marketing costs 62% less than traditional marketing efforts and generates approximately three times as many leads. In fact:
In short, rich, robust content allows your marketing dollar to go a whole lot further and delivers an ROI that few other marketing efforts can duplicate!
Whether your brand is emerging or established, whether you’re a franchisor or a franchisee, relying on content as part of your overall franchise digital marketing strategy is a decision that can pay off handsomely and for years down the road. It can help you reach more and better-qualified leads that can translate into sales.
Content that’s search engine optimized can boost your brand’s visibility, and well-planned content strategies, such as the pillar/cluster model, can help you rank higher in online searches.
Strategic content marketing can also deliver extremely valuable data your team can use to refine all your marketing efforts so that they work in unison, saving you time and money.
In short, content marketing is a whole lot more than words. It’s a flexible and responsive tool that will likely always play a critical role in robust marketing campaigns.
Perhaps most importantly, good content marketing services will make people glad they found you — and that can go a very long way toward establishing your brand’s longevity and worth.
Reach out to IDS to find out more about content marketing metrics and the value they provide to a well-planned content marketing plan.
What were you doing 10 years ago — do you remember? Unless it was something remarkable, most of us wouldn’t be able to say what we were up to. But there are two people at Integrated Digital Strategies (IDS) who know exactly how their time was being spent 10 years ago: Steve Galligan and Joe Mohay were co-founding what would become our award-winning franchise digital marketing agency that now celebrates a decade in business, adding new team members to our roster and signing on more A-list clients on a regular basis.
Our longevity is no accident. Whether emerging or established, brands have trusted us to become an extension of their team, working hand in hand with their leaders to deliver a suite of boutique franchise marketing agency services that translate into exceptional results.
“We’ve been working with IDS for 10+ years across three brands, and they continue to demonstrate superior customer service and deliver industry-leading results for us as the franchisor, and more importantly, our franchisees,” said Chris Buitron, Chief Executive Officer, Mainline Brands.
Currently, IDS works with 75 franchisor clients and upwards of 1,000 individual franchisees, making it an exceptionally exciting time for us. Born as a natural extension of the decades of industry experience CEO Galligan and CRO Mohay have in the marketing and media realms, IDS is an international franchise development agency with team members located across the country, as well as in South Africa and the Philippines.
“It’s pretty hard to believe we started out with only a few employees in the US and today we employ a family of four dozen across the globe who are all committed to client goals and growth,” said Mohay.
“We are incredibly proud of our marketing experts and our roster of clients,” added Galligan. “Our growth is a direct result of our commitment to the growth of our clients. They know we have their back!”
During the last 10 years, our franchise digital marketing agency has had the pleasure of working with a wide spectrum of brands in far-ranging industries, including food and home services, healthcare, education, and more. We’ve recently added several marquee brands from private equity groups and have been tasked with executing digital marketing strategies for their combined portfolio of companies.
“We braced ourselves for a downturn at the start of the pandemic and had to do a bit of restructuring as a result,” Galligan recalled. “But we also did some pivoting to emphasize our franchisee marketing services and have seen a tremendous return from those efforts,” he continued. “Best of all, our clients are happy with their ROI, which is what matters most. They give us a dollar and we give them back several more. Who doesn’t love that?”
“IDS took on a huge project for us, orchestrating full website redesigns for all 10 of our brands in the middle of a pandemic — without skipping a beat,” remembered Brady Lee, Chief Operating Officer, United Franchise Group. “Their professionalism and the quality of their work has been instrumental in consistently delivering high-quality leads, month after month.”
With all its growth and successes, IDS is proud to have reached this 10th-anniversary milestone and is looking forward to the next 10 years of high-quality digital marketing for franchises. We know our success is a direct result of the support our clients and the franchise community at large have shown us, and we’re excited to continue serving them.
“This is a great time for the company, for our team, and for our clients,” said Mohay. “We can’t wait to see what the future has in store!”
Interested in learning more about how our franchise marketing agency can partner with you? Contact us today!
AMESBURY, MA (PRWEB) APRIL 15, 2021
Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands, has closed out the first quarter with multiple new clients added to its roster, as it continues to grow at an impressive clip. The company has been singled out for the third straight year as a top choice for franchise marketing by Entrepreneur Magazine, recognition that speaks to the hard work and commitment the IDS team demonstrates every day and for every company it services.
“Our focus has always been on meeting the unique needs of our clients, and we strive to become an extension of their team,” says Steve Galligan, co-founder and CEO of the company. “Our job is to help companies reach their very best customers. We’re like to think we’re experts at that, and we always welcome the opportunity to go the distance,” he adds with a chuckle.
The company has added 15 new clients across a broad spectrum of industries, including fast food, home restoration, health and fitness, and more, allowing the IDS team to utilize the breadth of talent and expertise it’s known for.
Two other recognized names, Venture X, a leader in shared workspaces, and American Family Care, a stalwart in the urgent care industry, saw exciting results as part of IDS’s franchise development program before extending their relationships to include franchisee local marketing.
"In terms of potential market share, IDS has taken the time to understand our business, businesses that overlap our space, and helped nd other businesses I may not have thought of to target," says Sean Hart, Vice President of Franchise Sales & Development at American Family Care. "They have increased the size of our net, and the sh we are looking for, and in some cases, they’ve helped bring out the spear that allows us to be very specific and targeted when looking for potential partners."
Other brands recently signed on include iconic fast-food favorite Jack in the Box, as well as Batteries Plus, Mosquito Authority, and Honor Yoga.
“We’re always happy when we can meet one need and identify others,” says Joseph Mohay, IDS co-founder and CRO. “It means we’re doing our jobs, and more!”
Throughout a challenging 2020, the IDS team stayed focused on their mission: provide the very best in digital marketing strategies to a wide range of industries, and they continue to leverage their growth to empowering franchisors during times of economic strength as well as uncertainty.
"Our experience with IDS has been exceptional,” says Bill Bates, CEO at Trimac Manufacturing. “They have a committed team that’s dedicated to learning about our needs and our business. There has been clear and informative communication throughout each phase, which has also helped us to clarify what our needs are as well.”
“Like a lot of other businesses, we saw a downturn at the beginning of the pandemic,” remembers Galligan. “But we used that time to reinvent ourselves a bit and prepare for what we knew was possible, while at the same time helping many of our clients not just survive, but thrive.”
Their vision for themselves, as well as for their clients, appears to be paying off.
For more information about IDS and its suite of services, reach out to Steve Galligan: (email@example.com, 978-828-0084)
Good digital marketing is all about reaching people with your message, your story, your offering. But not just any people. Franchise brands can only succeed if they speak to their best customers on a consistent basis, so determining who those people are is critical. But how do we do that?
One of the ways marketers help franchisors speak to their ideal buyer is by persona development. A persona is essentially a thumbnail sketch of your best customer, a fictionalized representation of who he or she might be. As a digital marketing strategy is being designed, several personas might be developed and used to refine an approach that speaks to the interests and pain points of your best customer. Persona development is key to robust digital marketing because it helps to create a deeper understanding of customer needs and how to meet them.
Still, like anything in digital marketing, good buyer persona development takes thought and expertise. Here, we’ll look at ten questions your marketing team should ask as they define who it is you need to reach.
These demographics should include a name for your persona, her age and occupation, her education, and her income. This information helps to create the sense that you’re speaking to a real person with real needs and goals. The deeper you get into your persona’s character, the more you can identify with and anticipate the needs of the population she represents.
This element should be a short paragraph that lays out her professional experience, her family life (married? kids?), and her long-term goals. It can also discuss what it is about your offering that might appeal to her and why she may be ready for a change.
Here, you’ll want to define what she’d like for herself as a result of partnering with your brand. Maybe it’s to be her own boss. Perhaps she wants to make more money or offer something useful to her community. Outlining some of her goals will help you refine your message.
What might make it difficult for your message to reach her? Is she nervous about making a career change? Does she have concerns about your industry or market? Is she worried about time management? These are questions you need to ask as you craft your strategies.
What will it cost to take advantage of your offering? What kind of support will she receive? Your best customer is sure to have questions like these and more.
Are there impediments to reaching her? Maybe she’s concerned about cost or autonomy. You’ll need to factor in whatever might be keeping her from considering your brand and then address those objections.
Here, you’ll want to define where your best customer can be “found” — what social media platforms she uses, what publications she pays attention to, etc.
It will be up to you to reassure your best customers that you’re in their corner and available at all times to help them navigate any hurdles or issues they may have as they become part of your brand family. Make sure to speak to the pain points and possible objections you’ve already outlined. Your goal is to let them know you hear them and are there for them.
The last two questions have less to do with defining your ideal customer and more to do with hiring the right marketing team to handle your buyer persona development.
Creating robust, well-researched personas is a critical first step toward defining your digital marketing strategy, so partnering with a team that knows what they’re doing is essential! IDS is that team! We work as an extension of your brand and have helped dozens of top-tier franchisors reach the buyers who matter most.
IDS is an award-winning agency with a deep understanding of digital marketing nuances, including the creation and importance of meaningful personas. Persona development is just one part of our suite of services that have met the digital marketing needs of businesses like yours for nearly ten years. IDS delivers the results you’re looking for!
To find out more about our persona development and other services, get in touch today!
If you haven’t already noticed, there are many unique terminologies and acronyms in the digital marketing space that can be confusing to the inexperienced ear: SEO, PPC, sales funnel, optimization, and plenty more. This vocabulary might sound funny, but it’s not jargon. The language of digital marketing is all about reaching your best customer, and two words that represent that better than any are lead and conversion. It’s not unusual in franchise sales development for these words to get interchanged, and though related, they have very different meanings. Here, we’ll take a closer look at their definitions and how they relate to your marketing strategies.
If you’re a business owner with a website (and you’d better have one), hopefully, you’re attracting hundreds of visitors to it every day (and talk to us if you aren’t!). When it comes to franchise sales development, your website is one of the single most important marketing tools at your disposal, and getting it out there and in front of eyes is what digital marketing is all about. But honestly, we digital marketers don’t care about all sets of eyes — just the ones that matter most — and those eyes belong to your leads.
A lead is a member of your target audience, someone most interested in your company and what it has to offer. They hover on your web pages, read your blog posts and generally spend more time on your website because they’re interested in what you have to offer. Leads are also sometimes called prospects because they’re potential customers of your goods or services. With your site, it’s essential to distinguish leads from other visitors such as bots, loyal customers, and people who just happen to stumble on your site because these visitors don’t represent potential buyers, i.e., new business.
A conversion is someone who started out as a lead and then took meaningful action on your website. It could be they responded to a CTA (there’s another wonky digital marketing acronym); they may have reached out to you with questions in the way of a form fill, email, or phone call. The point is, they’ve done something to go beyond remaining anonymous, and it’s up to you to capitalize on that.
But just because a visitor took meaningful action doesn’t necessarily mean he or she is your best customer; there is a layer of qualification that happens during the sales process, and conversions can end up being poor quality — that is to say: they’re tire kickers, and they don’t result in a sale. That’s why it's critical to track the conversions that rightfully mean something and nurture them (more terminology); so they move down the sales funnel.
The team at IDS is made up of experts in all things digital marketing, and that includes robust lead nurturing strategies that convert to sales. We don’t just offer franchise lead generation through digital marketing; our franchise sales management team takes the time to validate leads through a rigorous qualification process, so you won’t have to spend valuable time with anyone other than your best customer. We vet prospects and drive them down the sales funnel, from the introductory call right down to discovery day. When you partner with IDS, you’ll very soon find we bring the qualified leads to you!
Ready to find out more about our digital marketing lead nurturing strategies? Get in touch today!
AMESBURY, MASS. (PRWEB) FEBRUARY 02, 2021
As the world rounds the corner of a very challenging year and looks ahead to a new one, Integrated Digital Strategies (IDS), an award-winning digital marketer for franchise brands, has leveraged its growth to continue empowering franchisors during a time of economic uncertainty. The agency was recognized for the third straight year by Entrepreneur Magazine, this time as the #1 full-service agency serving the franchise market.
“Like a lot of other businesses, we saw a downturn at the beginning of the pandemic,” remembered Steve Galligan, IDS co-founder and CEO. “Fortunately, we used that time to reinvent ourselves and prepare for what we knew was possible, while at the same time helping many of our clients not just survive, but thrive.”
Throughout 2020, the IDS team stayed focused on their mission to provide the very best in digital marketing strategies to a wide range of industries, adding an expert B2B arm to their suite of services. It has allowed them to offer robust marketing to a wide range of industries. Included are industrial and manufacturing, chemical and food processing, agricultural, IT, pharmaceutical, and medical, among many others. The company also now includes a Franchise Sales, Management and Development team, in addition to having signed deals to manage 500 individual franchisee accounts across national brands. The greatest achievement in the second half of 2020 was that IDS added 24 additional franchisors to their portfolio of clients.
“IDS took on a huge project for us, orchestrating full website redesigns for all 10 of our brands in the middle of a pandemic — without skipping a beat!” said Chad Palmer, VP of Franchise Development for United Franchise Group. “Their professionalism and the quality of their work has been instrumental in consistently delivering high-quality leads, month after month.”
In reflecting on the past year, Galligan noted: “We’ve always been sensitive to the needs of our clients, and 2020 demanded that we tune especially into the challenges that the pandemic presented.” Part of that sensitivity meant aligning with our clients’ goals to navigate these uncharted waters.
“The fact is, the franchise model provides a great way for people who may have been adversely affected by the pandemic to reinvent themselves by finding new employment that included purchasing a franchise,” said Galligan. “Partnering with a brand means access to support and resources that wouldn’t otherwise be available, and every time we help a franchisor sell a franchise, we create a new business that expands that community’s economy. It’s a real win-win!”
IDS’ strategy and holistic approach allowed the company to achieve double-digit top-line growth with a healthy profit during a time when many companies were forced to cut back on services and staff.
“We’re really grateful for the chance to work with all our clients, both old and new, and are looking forward to helping them reach their goals for 2021 and beyond,” continued Joseph Mohay, IDS co-founder and CRO. “It’s all about staying proactive, positive, and ready to meet the day.”
Check out IDS' recent client success stories on their resources page.
For more information about IDS and its suite of services, reach out to Steve Galligan: (firstname.lastname@example.org, 978-828-0084)
Any digital marketer worth his or her salt will tell you — good web development for franchises includes an optimized, robust, and visually interesting website to answer questions and help move your visitors through the sales funnel. As they learn more about you, and hopefully become more interested in what it is you have to offer, they’ll likely want to know how many locations are currently part of your brand family and where these franchises are located. They’ll also want to confirm that their neck of the woods is available for potential growth. So, where do they find all this important information? On your website’s available territories map.
An available territories map is a quick and visually appealing way to share a lot of about your brand and reinforce meaningful ideas on what it means to be part of a franchise. Here, we’ll look at some of the more important reasons why this useful and hardworking graphic should always be a feature of web development for franchises.
All franchise brands, especially emerging ones, want to communicate viability and growth, and an available territories map does just that. Your potential franchisee will have read all about how your brand is growing and how much you look forward to adding to your brand family. But a territories map tells that story visually, and shows your website visitor the impact your brand is having not just in one locality, but on your entire industry.
Potential investors don’t want to feel like they’re the only ones interested in your brand. They want to know that others have come before them and have established themselves throughout an area, state, or the country. When potential franchisees can appreciate that others are busy making their livings as part of your brand, it lends credibility to your offering and makes it much easier for investors to justify the consideration they’re giving you.
An available territories map not only defines areas that have already been developed, letting potential investors know where they might not be able to set up shop — more importantly, it also demonstrates where they can do business! Available territories are areas that are open for leverage and growth, which means a potential franchisee will be free to capitalize on an untapped market and enjoy the rewards of that. You can design your map to show which areas are more open to development than others, and can let visitors know if there are opportunities outside of the U.S.
These maps can also direct website visitors to an area developer or a brand representative if you have one. It’s always a good idea to encourage visitors to reach out to you if they don’t see their location as available right away. You’ll want to remind them that you’re always researching new territories for growth.
One of the subtler, though no less powerful, benefits of an available territories map is that it reiterates the strength of the franchise model. It reinforces the commitment that you make to your investors and the idea that a brand is more than just a name — it’s a collection of hardworking, business-minded individuals working for themselves and for the betterment of the brand. The franchisor/franchisee relationship is a symbiotic one and an available territories map lays that out simply.
IDS is an award-winning, full-service digital marketing agency that helps brands of all sizes and in all industries reach their best customers. We do that through a suite of services that includes robust content, targeted advertising, and beautiful website designs.
Ready to find out more about web development for franchises? Get in touch with us today!
AMESBURY, MASS. (PRWEB) SEPTEMBER 10, 2020
Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands has been singled out for the third straight year as a top choice for franchise marketing by Entrepreneur Magazine. The recognition comes as the company continues to add numerous clients to its roster and enjoys a robust year.
“This award means a lot to us,” says Steve Galligan, CEO and co-founder of IDS. “It’s client-voted, which means we’re being singled out by the very folks we’re meant to serve. It’s also our third year placing in the top one-third, and it’s the first time we’ve been recognized as the #1 full service agency, and #2 overall in the combined franchise marketing category,” continues Galligan. “What this speaks to more than anything is consistency in client satisfaction.”
“Our team has worked tirelessly to support our clients in this difficult business climate,” continues Joseph Mohay, IDS co-founder and CRO. “We’ve made sure to be flexible and understanding. Our job has always been to maximize every dollar of a client’s marketing budget, to keep their pipelines full and their digital presence optimized during these uncertain times. They know we’re with them every step of the way!”
Now in its ninth year of business, from the beginning IDS has seen the company’s growth and development as a two-pronged approach: keeping clients happy and making sure they see a healthy ROI.
“That’s really what matters in this business,” stresses Galligan. “Year-over-year, we don’t see a lot of client attrition, and we like to think that’s because we listen to and meet our clients’ unique needs.”
Despite COVID and the current economic uncertainty, IDS has not only survived, but thrived. While the company was initially affected by the pandemic, it has since used the crisis as an opportunity to develop a new business model that’s allowed them to branch out and grow, adding outsourced franchise sales to their suite of services.
“They’ve helped us create, maintain and grow our web presence with insightful content creation, as well as by keeping our franchise website up-to-date and informative during the pandemic business climate,” says Sean Hart, VP of Sales and Development at American Family Care. “They’re part of our team!”
Continues Brady Lee, COO at United Franchise Group: “We’ve been working with IDS the last 5 years and we couldn’t be happier. Even through all the uncertainty that’s been surrounding the country in 2020, our IDS-created websites continue to generate great traffic as well as new franchise buyers.”
IDS looks forward to closing out the year with strong numbers and more satisfied clients. If you’d like to be one of them, reach out to the company directly for more information on what they have to offer.
Contact: Steve Galligan (email@example.com, 978-828-0084)
BOSTON (PRWEB) FEBRUARY 20, 2020: Integrated Digital Strategies (IDS), a complete digital marketing solution, has rebranded and unveiled a new logo — the lighthouse. Specializing in franchise brands, franchise development and local franchisee marketing, IDS recently debuted its new look at the International Franchise Association’s (IFA) 2020 convention to an enthusiastic response, with many franchisors anxious to learn more about their integrated approach to digital marketing.
“We’re extremely excited for the future,” said Stephen Galligan, IDS co-founder and CEO. “We’ve grown considerably and felt it was time to do for ourselves what we do for so many of our clients — update and refresh our look, and really reiterate what it is we do better than anyone else.”
The IFA convention was the perfect opportunity to debut IDS’ rebrand, website redesign, and beautiful new exhibit booth. Hundreds of franchise movers and shakers were in attendance in an audience that was highly receptive to what Galligan, and co-founder and CRO Joseph Mohay, had to say about digital marketing.
“We really see ourselves as an extension of our client’s sales and marketing team,” said Mohay. “We’re an agency that believes in delivering personalized and professional service, while keeping focused on results every step of the way. It’s a true partnership!”
That philosophy was reiterated by many current IDS clients who were also in attendance, and who were anxious to sing the praises of IDS’s thoughtful contributions to their marketing efforts.
“After vetting multiple partners to increase our online presence, the experience we’ve had (with IDS) has been extraordinary,” said Jack Humbert, VP of Development at Byrider Franchising. “Our lead volume is up and our online presence is ten-fold. But I think the most important thing about working with IDS is the people. They care about your results and they’re easy to communicate with. They became our partner in a short period of time.”
IDS’s attendance at the IFA event marked their seventh time there, which meant visiting with numerous old friends, as well as making new ones — many of whom enjoyed the Client Appreciation Reception that IDS hosted at the beautiful Columbia Restaurant, in Celebration, FL. With over 30 clients, friends, and family enjoying some time to network and relax, Steve and Joe thanked their guests for entrusting IDS to meet their sales and marketing needs and to help them reach important milestones.
“One of the main reasons we’ve stayed with IDS for the last six years is that we really hold them to the numbers,” said Jason Anderson, President of Venture X, and part of the United Franchise Group family of brands. “I can tell you, if the results weren’t there, we wouldn’t be with IDS!”
Jessica Ray, Director of Franchise Marketing at Huddle House Inc., agreed. “IDS became an extension of our franchise marketing team because of the challenges of managing campaigns in-house, along with other sales and marketing activities. Partnering with IDS helped us reach our franchise sales goals much faster!”
The IDS team was especially excited to unveil their new lighthouse logo, which speaks to their deep Newburyport, MA roots, the city where the US Coast Guard was born. The company wanted to stress its role as a trusted source for all things digital marketing, particularly since the industry can be quite complex. The quintessential New England lighthouse became the perfect symbol, as IDS specializes in not only helping brands navigate the choppy waters of digital marketing, but also to stand out in highly competitive markets.
“We’re the total package,” reiterates Galligan. “We specialize in complete solutions for a variety of digital marketing needs, and our clients trust us to deliver, no matter how much or how little they’ve asked us to do.”
Are you ready to grow your brand and move to the next level? Our suite of services is the answer! Reach out today for more information.
AMESBURY, MASS. (PRWEB) DECEMBER 19, 2019: Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchises, has moved its offices to a larger location, in anticipation of continued growth. Singled out for the last two years as a top choice for franchise marketing by Entrepreneur Magazine, IDS has added numerous nationally recognized franchise brands to its roster of clients and is looking forward to a very robust 2020.
“We couldn’t be happier,” said Steve Galligan, co-founder, and CEO of the company. “We’ve been highly focused on growing our own brand, and have essentially done for ourselves what we do for our clients on a regular basis. And it’s worked.”
Galligan and his local team recently packed up their belongings and moved from the coastal community of Newburyport, MA, just outside of Boston, to the edgy and industrial river city of Amesbury, MA. The company now occupies 2,500 square feet of newly rehabbed loft space that was once home to a renowned turn-of-the-century carriage manufacturer. The industrially chic space, with its high ceilings, large windows with exposed brick and wood beams, is perfect for the marketing team to conceptualize, brainstorm, and create.
The office recently hosted an open house that drew a large and receptive crowd, including U.S. Lawns, a powerhouse client of IDS. US Lawns Executives including Brandon Moxam, Vice President of Marketing, and two other executives from the company spent a productive weekend with the IDS team planning strategies, recapping the year, and celebrating. “We have a wonderful relationship with the folks at U.S. Lawns, and have been their digital marketers in recent years,” said Galligan. “We know their brand inside and out, and they’ve trusted us to help them grow and reach their goals. And so far, every year we’ve been able to do that for them.” Moxam agrees. “IDS is the best type of partner. They’re the partner that is really an extension of our team, taking the time to get to know our brand."
Whether it be an emerging or an established brand, IDS excels at managing all aspects of company’s franchise digital marketing needs and specializes in content that engages and converts.
“We pride ourselves as being an all-inclusive resource for franchise brands, helping them navigate the complex landscape that is digital marketing. We like to think we keep them where they need to be — right in front of their best customer.”
Reach out to IDS directly for more information on the suite of services they have to offer.
Contact: Steve Galligan (firstname.lastname@example.org, 978-828-0084)