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Integrated Digital Strategies - A Franchise Marketing Agency

Operating a multi-location business comes with many advantages, one being a high probability of increasing your profit margin by expanding your customer base across locations.

With the growth of your business in various geographic areas comes the great responsibility of tailoring your multi-location marketing techniques to suit the distinct needs of each targeted audience.

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For the best results, utilizing different online platforms to execute your multi-location digital marketing strategies can help you harness the power of digitization for your business.

Why Are Multi-Location Marketing Services Important for Your Business?

Multi-location digital marketing enables business owners to implement successful marketing campaigns that are specific to each location. When executed effectively, a digital marketing strategy can help you:

multi-location digital marketing strategy

Implementing an Effective Marketing Strategy for Your Multi-Location Business

Generating a robust marketing strategy will help you reach your targeted audience, create awareness and consideration for those unfamiliar with your brand, and stay top-of-mind with your existing customers.

Multi-location digital marketing will also enable you to drive sustainable online growth. However, it would be best to consider various factors like whether all the businesses will offer similar services or products, whether the offers vary based on specific locations, and whether you'll have to determine the specific areas you'll be operating.

To help ensure your marketing campaign is effective, it's important to follow certain guidelines that focus on:

Why Hiring an Expert Team Knowledgeable in Multi-Location Marketing Is Your Best Option

While creating a digital marketing strategy for your business may sound easy, it also requires a lot of effort and time. Outsourcing multi-location marketing services from a renowned digital marketing agency like IDS can free you up from the nitty gritty of creating the best marketing strategy for your business.

Why not rely on a team of experts to provide unparalleled tailored solutions and proven results?

The IDS team has spent the past decade providing numerous clients with multi-location, specialized local online marketing strategies to eliminate possible shared territory ramifications and ensure all their locations receive the recognition they deserve.

IDS offers complete marketing solutions to our clients and leverages our experience with multi-location online marketing to help drive sustainable online growth with approaches that include:

multi-location marketing

Choosing IDS as your local marketing for multi-location businesses means you're serious about growing your business and creating a digital presence for each location.

IDS will not only improve the efficacy of your marketing efforts across all of your locations but will also offer comprehensive digital strategies for your multi-location businesses that include the following services:

When you own a multiple-location business, treating each location as a single entity and aligning with your brand's identity overall is essential to your success. Partnering with IDS will strengthen your marketing efforts with measurable results!

If you're interested in learning more about IDS' multi-location digital marketing services, get in touch with a member of our marketing team today!

Social media marketing for franchises is vital to any franchise marketing strategy in this day and age. In the traditional sense, social media provides you with a space to market your products and services and offers businesses a platform to engage with potential customers.

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When looking at social media for franchises, platforms such as LinkedIn, Instagram, Twitter, and Facebook allow franchisors to connect with and engage potential franchisees.

With close to a million franchises operating in the US alone, franchisors looking for potential candidates must seek innovative new ways to reach these candidates. Social media marketing is one of the best ways to do this. Make sure you choose the right platforms to target, though; you need to know where you can find potential franchisees. Creating client personas is an ideal way to map out who your potential candidates are and where you can find them.

In 2022, there are 4.59 billion active social media users worldwide, and this number is forecasted to reach 6 billion in 2027. The great appeal of social media use in marketing efforts stems from its ability to reach large audiences in a matter of seconds. In fact, 81% of marketers find that investing as little as 6 hours a week in their social media marketing efforts leads to increased traffic.

social media marketing for franchisees

Social media marketing is touted as one of the most cost-effective ways to reach potential consumers, and in this case, potential franchisees. Targeting advertising conducted through social media allows marketers to ensure that their message reaches the right people, which means you’re likely to spend less money on unqualified leads.

As experts in social media marketing for franchises, IDS outlines some key things you need to know about marketing your franchise opportunities on social media.

Understanding Social Media Marketing for Franchises

B2C businesses have been leveraging social media to their advantage for years, but many franchisors are just beginning to recognize the benefits of social media marketing for franchises. Franchisors can utilize social media to call attention to unique value propositions like discounts on franchise fees, highlight the relationship between their brand and current industry trends, announce the opening of new locations, and share franchisee success stories.

Franchisors can also leverage social media to take advantage of the powerful methodologies of inbound marketing. By anticipating and answering potential franchisee questions on your social media platforms, you are developing a sense of trust between you and these possible candidates and providing them with the information they need at their fingertips.

IDS has laid out a five-phase approach that you can follow to scale up your social media marketing efforts.

The final phase is possibly the most important of all; you won’t know the success of your content marketing efforts until you measure them. The information you glean from your reporting can be used to optimize your social media marketing efforts to ensure that you continue reaching the right people in the right way.

It’s also essential to develop a corporate social media policy. Franchisors should consider updating their social media policies to ensure they’re providing clear guidelines for acceptable online behavior for all employees who might be posting about their brand. When developing a social media policy, you must consider all aspects of your business and its goals.

franchise social media policy

Look to the IDS Team for Premium Franchise Social Media Management

At IDS, we are a leading provider of franchise social media management services. Our comprehensive suite of social media services ranges from organic to paid, and we pride ourselves on the return on advertising investment we can provide our franchise clients.

Here is a breakdown of the services we have to offer:

At IDS, we help our clients manage their social media and online reputations to present their best, most authentic selves to potential franchisees.

Contact us today to find out how our digital marketing company can improve your existing social media platforms!

So you’ve embarked on a new strategy to market your franchise opportunities with your franchise content, but how do you know if it is working? By now, you’ll understand the importance of franchise content marketing to attract potential new franchisees, but what’s the use if you can’t determine the success of your campaigns?

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This is why analyzing your content marketing performance metrics is of utmost importance. The information you glean from your investigation can be used to optimize your content and content marketing efforts to ensure that you continue reaching the right people.

I took some time to speak to some of our content marketing experts here at IDS, who provided some valuable insights into how franchises can measure their content marketing performance.

Content Marketing Performance

Why It’s Important to Set Franchise Content Goals

Before you can go about measuring the success of your content marketing efforts, it’s essential to set goals and define your key performance indicators (KPIs). With so many metrics available for you to analyze, you’ll need to be specific about your goals and KPIs. In doing this, you’ll be laying the foundation for successful content analysis.

So, what are KPIs? Key performance indicators are specific metrics that allow you to assess your performance over time. For example, some common KPIs are revenue generated, leads generated, profit margin, or retention rate. Later in this article, I’ll discuss the KPIs you should look at in your franchise content marketing efforts.

Once you’ve defined your KPIs, the next step is to set SMART goals. SMART goals are goals that are:

Here’s an example of a SMART goal for measuring the performance of a franchise blog.

As you can see in the above example, SMART goals provide a basis for analyzing your content marketing efforts, considering the relevant KPIs. By knowing what it is that you need to measure, you are setting your marketing efforts and subsequent analysis up for success.

In fact, according to HubSpot, companies that set SMART goals are 76% more likely to achieve those goals.

Tracking Organic Content Marketing Performance Metrics

Organic content marketing is the process of driving organic traffic to your website through the use of search engine optimization (SEO). By including specific keywords in your website content and blog posts, you’ll have a better chance of appearing in Google search results. The key here is to use the correct keywords to attract the right audience to your site.

“We need to answer questions that franchisees didn’t even know they had,” says Chris Gregoire, Director of Strategic Growth at Integrated Digital Strategies.

Once you’ve populated your website with the relevant content and keywords, it’s time to start measuring the performance of your content marketing strategy for your franchise. Here are some of the metrics you should be looking at:

By analyzing the above metrics, you’ll get valuable insights into how visitors respond to and interact with your content, which will ultimately give you critical information about how you can optimize your paid content.

Franchise Content Marketing: Tracking Paid Metrics

One of the main ways franchises choose to go about online marketing is through pay-per-click (PPC) advertising. With PPC advertising, franchises pay to appear at the top of Google’s search results under specific keyword searches, hoping to attract potential franchisees. Here are some of the main ways you can measure the performance of your paid advertising:

I’m sure you’ve noticed that I’ve been referring to ‘leads’ a whole lot throughout this article, and you might be wondering why. Well, this is perhaps one of the most important KPIs you will look at when determining the success of your content marketing efforts.

It All Comes Down to Potential Franchisee Leads

What is a lead? A lead is a person who is interested in your franchise opportunity based on the marketing they have been exposed to and who could become a potential franchisee as a result.

This is why leads are the most important metric you’ll be looking at when measuring the marketing success of your franchise content. The more leads you get, the more successful your marketing efforts have been. But it goes deeper than this.

“There are two types of leads we look at,” says Chris Gregoire. “The first is marketing-qualified leads and the second is sales-qualified leads.”

Marketing-qualified leads are interested parties who your marketing efforts have reached. What makes them ‘marketing-qualified’ is that they meet the requirements for the type of person your marketing efforts were targeted at: they are interested in possibly becoming a franchisee.

Sales-qualified leads meet the requirements of being marketing-qualified, but with an additional characteristic: they are in a financial position to possibly become franchisees. Basically, they are not only interested in partnering with your franchise, but they also have the money to do so.

When you can determine how many marketing- and sales-qualified leads you have generated, you can then use these metrics to measure the performance of your marketing efforts and optimize future campaigns in the process.

How IDS’ Services Can Help with Your Content Marketing Analysis

Our team of franchise marketing experts looks at many unique data points to determine what’s working best so that we can keep getting your message out there effectively. We’ll show you how data analytics and marketing go hand in hand at IDS.

Finding qualified leads is about more than keywords; it’s also about creating meaningful content. We’ll review content, like blog posts, to see which topics resonate most with your audience. We can use that information to guide future content creation.

Would you like to embark on the exciting journey of data analytics and lead generation with IDS? Contact our franchise digital marketing agency today!

The short answer is yes, you most definitely do! Your website is arguably your business’s best advertising tool. Franchise web design will allow you to unlock the transformative influence of inbound marketing while enhancing your business’s online brand presence.

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Whether you need to refresh your web development strategies or want to start on a whole new franchise website development project, IDS has got you covered.

Want to learn more about franchise web design before you jump into the process? Here’s why you need a franchise development website.

Web Development Strategies: Take Advantage of Inbound Franchise Marketing Services

Creating a franchise development website will allow you to start practicing the methodologies of inbound marketing, as websites are one of the main areas of your brand communication where this type of marketing takes place.

Inbound marketing is a marketing strategy aiming to attract franchisees in unique ways by providing them with content and brand experiences that align with their ideals and life goals. The focus here is on attraction rather than interruption, which is what outbound marketing tends to do; it forces advertising messaging onto your franchisees in impersonal and annoying ways.

By reversing the tide of this traditional form of marketing, inbound marketing grows your franchise by building lasting and meaningful relationships with potential franchisees.

One of the main components of inbound marketing is search engine optimization (SEO). Franchisors looking for prospective franchisees have unique marketing needs to reach their ideal customer.

IDS understands that, for franchisors, the key isn’t just attracting many leads; it’s about attracting high-quality leads. We help our clients increase the number of qualified prospective franchisees engaging with their content by implementing relevant and effective search engine optimization.

Franchise Website Design

Franchise Web Design to Enhance Your Online Brand Presence

Online brand presence is crucial for franchise businesses in this day and age. Without it, franchises wouldn’t be able to maintain their reputations, build credibility and boost engagement with target audiences. Franchisors simply have to have a website to make themselves visible and attractive to potential franchisees.

At IDS, we are experts in franchise website development, and we recommend focusing on three main elements when building a website for your business:

IDS takes web design for franchises to the next level: our years of experience have given us unique insight into exactly how to catch and hold the attention of your target investors.

Leverage Paid Search Engine Marketing

Hosting a franchise website gives you the platform to attract and engage potential franchisees with paid search engine marketing (SEM). SEM is one of the best ways to maximize your business’s online presence, with the goal of appearing at number one on search engine search results.

Don’t get us wrong; organic search is still vital, and in most cases, you can make the most of your efforts by leveraging both organic and paid search engine marketing. So, what’s the difference between the two?

Integrated Digital Strategies helps our clients improve their rankings in organic search results by identifying the applicable keywords that are being searched for most often. We also have years of experience with paid search engine marketing, helping our clients make the most of their SEM budget by strategically investing in paid search advertising.

Less Work for Your Staff

An excellent franchise website will provide information on all of the most essential details of your business. Potential franchisees can browse it at their leisure, learning what you have to offer at their own pace. Putting this information online can save your staff valuable time when more entrepreneurs who contact you have already researched the opportunity you’re offering.

The key here is premium content; by including all the necessary information in a concise and easy-to-understand way, you’ll receive fewer queries that your website could have quickly answered.

At IDS, our content team produces top-quality content for each page of your franchise website that answers questions and addresses the concerns your visitors may have.

What Should Be Included in My Franchise Website Development?

Our society is driven by what we read, see, and hear online, and your website’s homepage often makes someone’s first impression of your brand. Those critical few seconds after they click on it could be the difference between acquiring their business and never hearing from them again. Here’s how to retain the attention of your franchise website visitors and attract leads in a strategic way:

At IDS, we believe the power of your digital footprint is invaluable. We’ve seen how it can impact results in the franchise space — having a team of detail-oriented marketing experts by your side will help your business stand out.

Are you interested in a website redesign for your franchise business and ongoing digital marketing support? Contact our agency today for more information about our franchise marketing services.

So, what’s all the fuss about? Why is creating client personas so crucial to your marketing efforts and business success? Well, without a client persona, you don’t know who you are marketing to, which could result in your messaging being inaccurate and misdirected.

Nobody wants that, right?

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Client personas, also known as buyer personas, are developed to give you a better understanding of who your consumers are, as well as who your prospective consumers might be. This allows you to create tailored content and messaging for your specific audience, underpinned by understanding your clients’ backgrounds, behaviors, needs, and concerns.

On top of this, creating personas that represent different segments of your consumer base allows you to vary your content, messaging, and product, depending on who you are marketing to.

This may sound all well and good, and you might feel like you have the confidence to jump right into developing your client personas for your business, but remember that this stage of the marketing process, like any other, requires in-depth research and client persona analysis.

So, take your time! Learn about who your personas are and how you can develop them in a way that is substantial and systematic.

Before you start your research and development processes, it’s essential to understand precisely what a client persona is, how you can go about creating one, what you should include in an ideal client persona, and even how you can employ the experience of a digital marketing agency like IDS to do the heavy lifting for you!

Client Persona

What Is a Client Persona in Marketing?

A client persona is a detailed description of your ideal consumer that is semi-fictional in nature and represents a segment of your target audience. A client persona has a name, an occupation, and a particular lifestyle, which you will come up with.

You’ll also give them a set of demographic details, interests, and behavioral traits. Some even like to include a stock image to represent their persona visually. Depending on your business, products, and service offerings, you could have as few as two client personas—or even up to 10.

When we say that client personas are “made up,” this does not mean that you create them out of thin air. As mentioned above, there is a lot of research involved.

Here are some key questions you should answer when researching your client personas:

Often, you’ll be able to use existing client information to develop your client personas. This is why it is super important to keep a database of your consumers so that you can conduct well-informed client persona analysis. You should also have an idea of who your prospective clients are so that you can use this information too.

Some businesses even like to conduct client persona interviews, which is a great way to gather a large amount of specific information about your client base.

What to Include in a Client Persona

You want to make your client persona to the point, easy to read, and preferably no more than one page. Using columns and bulleted lists is a great way to do this. Here are some of the sections we typically include in our client personas here at IDS:

You might be thinking: “Wow, I’m in deep water here. I don’t even know where to start.” Lucky for you, IDS provides a complete strategic digital marketing solution that will help you along the way with all of your branding, marketing, and content creation needs.

Content Storytelling

How the Marketing Services IDS Offers Can Help You Create Your Ideal Client Persona… and More

Here at IDS, we provide superior content marketing for franchises, which is important for any franchisor looking to expand. Our content team has years of experience writing for various brands and can capture your franchise’s unique vision and voice.

We provide a broad range of content marketing services, which include:

Learn more about What is good content marketing

Are you ready to start the process of developing your client personas and creating relevant, targeted content? Contact us today to get started!

At IDS, we know how important it is for businesses to have social media and reputation management solutions. The goal of these services is two-fold, as they complete your business’s online presence and give your business the ability to present your best, most authentic selves to potential customers. 

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As you think about your business’s social media marketing, it’s also important to consider developing a corporate social media policy. Social media isn’t going anywhere: estimates reflect that in 2022 4.6B people worldwide will use social media. This number is projected to increase to nearly 6B by 2027. 

With more people using social media platforms and the influx of remote working, it’s easy to see how the personal and professional lines within social media use can become unclear. In 2021, 98% of workers stated they had social media profiles for personal use, with 77% of workers reporting that they use social media at work. The same research found that 45% of companies have no social media policy for their employees.

Businesses of all sizes should consider creating and updating their social media policies to ensure they’re providing clear guidelines for acceptable online behavior for all employees. What employees share on social media can be interpreted as a direct reflection of their employer’s brand, leaving companies susceptible to a higher risk of damage to their brand and its reputation

Companies can take different approaches to social media usage while on the clock, and social media policies are the best way to clearly define acceptable use.

franchise social media policy

Why You Need a Franchise Social Media Policy for Your Business

Social media policies present a unique challenge for businesses. On the one hand, the affiliation from employees can lead to positive outcomes while respecting the liberty of free speech. On the other hand, you need to protect your business’s interests and online reputation.

Developing a social media policy for employees that takes personal freedom, the law, and your business into consideration provides some measure of control over your brand’s affiliations, reputation, and image. Experts say the key to developing a great strategy is to be proactive, not reactive.

With a social media policy for your business, you’re not just taking one department of employees into account: there are many levels of employees to consider. When crafted correctly, a good social media policy will protect your employees’ creative freedom while ensuring posts are aligned with your business’s values and tone, no matter their level of employment.

Social media marketing for franchise businesses comes with many benefits. Your business will be able to engage with new audiences, handle customer service inquiries, and increase sales, all while boosting brand awareness.

Social media policy is intended to provide both the company and its employees with guidelines to ensure usage is safe, consistent, and scalable.

Here are a few additional benefits of creating a corporate social media policy:

Policy Elements and Best Practices

When developing a social media policy, it’s important to consider all aspects of your business and its goals with social media usage. The rules and regulations you create should be a reflection of your brand, values, messaging, and tone while helping protect you and your company against legal or regulatory disputes.

Social media policies vary by company and should align with your social media strategies. Your policy should aim to increase the effectiveness of your procedures while ensuring anyone who posts from your company is encouraging a positive brand image. 

following policies and procedure

Some elements that other companies have included in their social media policies include:

Whether you choose to err on the side of caution or wish to have a more flexible approach, there are endless amounts of policy elements that can be incorporated into your social media policy. Again, it’s all about making efforts to take your company and brand into consideration.

As you mull over different social media policies, there are some best practices you can embrace and implement as you decide your approach.

Best practices for social media platform policies can include:

Social Media Franchise Marketing Services from IDS 

No one understands social media franchise opportunities like IDS. Our team of expert social media strategists has worked with a number of brands and knows the unique circumstances of marketing as a franchisor, and we’ll help you get the most out of your experience.

Our social media marketing for franchises is designed to complete your business’s online presence by balancing pertinent information with authentic brand representation.

For example, we can highlight the relationship between your brand and current industry trends while showcasing new location openings, calling attention to the value propositions that make your business unique, and sharing other franchise brands' franchisee success stories.

The team at IDS creates social media marketing solutions that:

We take the time to get to know you and your business as we develop social media management for your franchise. Whether you need organic campaigns, paid campaigns, reputation management, follower development, or social page optimization, the services IDS provides are ideal for franchise businesses.

Let us help you develop a corporate social media policy that incorporates all the best that social media has to offer for your business.

Are you interested in learning more about how IDS can help your business get started with sound social media marketing and corporate social media policy? Contact us to set up a time to meet with a member of our franchise marketing company team today!

Why do you shop locally? 

Personally, I choose to shop at the local hardware store because Mary always knows exactly where what I need is located, based solely on my vague vernacular descriptions and exaggerated hand movements.

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I choose to shop at the local bakery because not only does their cozy, kitschy dining nook make me reminisce about holiday dinners at my grandmother’s house, but they’re the closest I’ve found to NYC-metro area cannolis in my 10 years of living across New England.

Small local businesses have long been the backbone of America’s economy. And they still are! 

While some experienced unfortunate side effects due to the pandemic and its aftermath, local businesses that found increased support from residents are thriving. In fact, in 2021, some 70% of consumers supported local businesses via online or in-store shopping.

Plus, 57% of Americans state that the main reason they shop small is to keep money within their local economy. Additionally, 38% of shoppers echoed the sentiment of wanting to support their local community and creators. 

Why should customers shop at local businesses? Some of the reasons include:

While these are all great reasons to shop locally, in today’s digital world, you’ll still need more to get more customers through the door of your small business. How did I find Mary’s hardware store or the novelty bakery? I searched on my smartphone. 

local business marketing

Oftentimes, local businesses rely on traditional forms of advertising because they believe they don’t have the time or money to compete with the benefits of digital marketing. Once they open their doors, they rely on print ads, coupon mailers, outdoor advertising, and word-of-mouth to bring in customers. 

And while these strategies might bring in some customers, there’s an easier and better way for small local businesses to bring in more customers: digital marketing

More customers are searching for and evaluating small local businesses online than ever before. In 2021, 99% of customers used the internet to find information about a local business in the past year.

Some 78% of customers used the internet to find information about local businesses more than once a week (an increase from 69% in 2020). And In 2020, 63% of customers used the internet to evaluate local businesses, but in 2021, this percentage increased to 81%.

What Are the Benefits of Digital Marketing for Business?

There are many benefits of digital marketing for your business. Utilizing a digital marketing strategy for your small local business makes it easier than ever to grow your business while providing a multitude of additional benefits. 

Some of the benefits of digital marketing for small local businesses include:

digital marketing reporting

Plus, increasing your digital presence makes you a more authoritative source of information in your industry. You’ll be able to increase your digital footprint and reach out to anyone, anywhere. You’ll be able to get to know your customers better and learn exactly what they’re looking for by being able to communicate with them at every stage of the buying process. This helps drive engagement and brand loyalty.

Targeting the right audience at the right time is easier than ever with digital marketing for your local business. And with IDS, we can help you with every aspect, from personalization to tracking and monitoring your marketing efforts. 

How IDS' Marketing Services Can Help

To create a truly omnichannel presence for your local business, you’ll need a variety of digital marketing resources. IDS is your complete digital marketing solution to maximize your impact on your target customers! 

Digital marketing has grown significantly over the past few years. Since the onset of the pandemic, digital marketing has become even more relevant than ever. IDS can help your small local business show that your business is still vital: our team of experts in SEO, SEM, graphic design, social media, and content creation can improve your digital marketing efficacy so your small local business can reap all of the benefits.  

Digital marketing is so powerful because it transcends industries, geographic locations, and demographics: virtually everyone can harness the benefits of digital marketing. At IDS, our goal is to help your business make an impact in your local community while receiving the best return on your investment. 

To start, we take the time to analyze your current digital marketing for your local business to identify strengths and weaknesses. From there, our team will develop a customized digital marketing plan that features elements from our unique suite of services to meet your specific needs, budget, and growth objectives. 

Our innovative and integrated digital marketing solutions include:

Whether you need a total redesign, refreshed content, or an updated SEO strategy, IDS will help you create a customized digital marketing package for your small local business' needs and budget.

Are you interested in learning more about how IDS can help your local business reap the benefits of digital marketing? Get in touch with a member of our franchise marketing company team today to get started!


Integrated Digital Strategies has been selected among the Top Digital Marketing Agencies In Massachusetts by Designrush.

There are many facets to franchise digital marketing, including SEO, paid search, social media, and much more, and it can get confusing trying to prioritize your efforts. After all, your budget isn’t infinite; you want to put your marketing dollar where it’ll work the hardest.

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So, where is that? More often than not, it’s in a content marketing strategy — with the key word being strategy, because generating content just for the sake of it is almost pointless.

You need your blogs, downloads, pillar pages, and more to work as part of a well-developed content marketing plan that drives all other aspects of your marketing efforts. That takes forethought, expertise, and some patience.

High-quality content is a marketing must, with experienced franchise digital marketers placing a premium on it and well-informed clients understanding its worth. Let’s look a little more closely at the role it plays in digital marketing and why it’s perhaps the most important aspect of it. 

Good Content Is Storytelling

At its heart, franchise content marketing is about forging relationships between your brand or business and your best customers, and that’s accomplished through storytelling, as you share your brand’s history and purpose and motivate the reader to want to find out more.

Meaningful content is the language you use to humanize your brand and remind consumers there are people behind it, allowing a better connection between your customers and what it is you have to offer.

content storytelling

The most successful businesses and brands understand the value of communicating their vision, values, and purpose because it builds consumer trust, something that’s critical to growth.

Trust takes time to establish, which is why content marketing is never a one-off proposition but a long-term strategy, one that builds on itself and responds to feedback.

Ok, So How Is Good Marketing Content Created?

Appreciating the importance of meaningful content to your overall marketing plan is one thing; it’s another to know what goes into it. What is good content, anyway? It isn’t simply a matter of wordsmithing, although that’s certainly part of it.

Effective brand content is written by professionals who have not just a solid grasp of grammar and punctuation but a knack for understanding your brand and its voice, which means they’ve spent a lot of time learning about it and what separates you from your competitors.

Writing content for a website

Content marketers know that every word they generate is an extension of your brand or business and will make sure to offer readers something of value, in the way of solutions or opportunities, such that your brand becomes more than what it sells; it becomes a reliable and sought-after resource.

Skilled content marketers also have a solid understanding of the role their writing plays in moving the reader down the sales funnel. They make sure to include calls to action, links to reliable outside sources, internal links to your brand or business’ website, and more — all key SEO best practices that get your brand noticed.

Because a lot is being asked of a comprehensive content marketing strategy, it’s best to leave the writing to the professionals. They’ll stay on top of marketing trends, make sure to ask you relevant questions and look for new and interesting ways to tell your brand’s story.

Skilled content writers know how to reach your best customer where they live online, leaving you free to focus on other areas of business.

Good Content Marketing Services Yield Great ROI

Relying on well-produced content isn’t just a smart way to make connections and build brand trust; it’s also extremely cost-effective. Content marketing costs 62% less than traditional marketing efforts and generates approximately three times as many leads. In fact:

In short, rich, robust content allows your marketing dollar to go a whole lot further and delivers an ROI that few other marketing efforts can duplicate!

content roi

Better Leads and More Sales 

Whether your brand is emerging or established, whether you’re a franchisor or a franchisee, relying on content as part of your overall franchise digital marketing strategy is a decision that can pay off handsomely and for years down the road. It can help you reach more and better-qualified leads that can translate into sales.

Content that’s search engine optimized can boost your brand’s visibility, and well-planned content strategies, such as the pillar/cluster model, can help you rank higher in online searches.

Strategic content marketing can also deliver extremely valuable data your team can use to refine all your marketing efforts so that they work in unison, saving you time and money.

In short, content marketing is a whole lot more than words. It’s a flexible and responsive tool that will likely always play a critical role in robust marketing campaigns.

Perhaps most importantly, good content marketing services will make people glad they found you — and that can go a very long way toward establishing your brand’s longevity and worth.

Reach out to IDS to find out more about content marketing metrics and the value they provide to a well-planned content marketing plan.

What were you doing 10 years ago — do you remember? Unless it was something remarkable, most of us wouldn’t be able to say what we were up to. But there are two people at Integrated Digital Strategies (IDS) who know exactly how their time was being spent 10 years ago: Steve Galligan and Joe Mohay were co-founding what would become our award-winning franchise digital marketing agency that now celebrates a decade in business, adding new team members to our roster and signing on more A-list clients on a regular basis.

Our longevity is no accident. Whether emerging or established, brands have trusted us to become an extension of their team, working hand in hand with their leaders to deliver a suite of boutique franchise marketing agency services that translate into exceptional results.

Integrated Digital Strategies 10 Year Anniversary logo

“We’ve been working with IDS for 10+ years across three brands, and they continue to demonstrate superior customer service and deliver industry-leading results for us as the franchisor, and more importantly, our franchisees,” said Chris Buitron, Chief Executive Officer, Mainline Brands.

Currently, IDS works with 75 franchisor clients and upwards of 1,000 individual franchisees, making it an exceptionally exciting time for us. Born as a natural extension of the decades of industry experience CEO Galligan and CRO Mohay have in the marketing and media realms, IDS is an international franchise development agency with team members located across the country, as well as in South Africa and the Philippines.

“It’s pretty hard to believe we started out with only a few employees in the US and today we employ a family of four dozen across the globe who are all committed to client goals and growth,” said Mohay.

“We are incredibly proud of our marketing experts and our roster of clients,” added Galligan. “Our growth is a direct result of our commitment to the growth of our clients. They know we have their back!”

10 Years of Success in Digital Marketing for Franchises

During the last 10 years, our franchise digital marketing agency has had the pleasure of working with a wide spectrum of brands in far-ranging industries, including food and home services, healthcare, education, and more. We’ve recently added several marquee brands from private equity groups and have been tasked with executing digital marketing strategies for their combined portfolio of companies. 

“We braced ourselves for a downturn at the start of the pandemic and had to do a bit of restructuring as a result,” Galligan recalled. “But we also did some pivoting to emphasize our franchisee marketing services and have seen a tremendous return from those efforts,” he continued. “Best of all, our clients are happy with their ROI, which is what matters most. They give us a dollar and we give them back several more. Who doesn’t love that?”

“IDS took on a huge project for us, orchestrating full website redesigns for all 10 of our brands in the middle of a pandemic — without skipping a beat,” remembered Brady Lee, Chief Operating Officer, United Franchise Group. “Their professionalism and the quality of their work has been instrumental in consistently delivering high-quality leads, month after month.”

With all its growth and successes, IDS is proud to have reached this 10th-anniversary milestone and is looking forward to the next 10 years of high-quality digital marketing for franchises. We know our success is a direct result of the support our clients and the franchise community at large have shown us, and we’re excited to continue serving them.

“This is a great time for the company, for our team, and for our clients,” said Mohay. “We can’t wait to see what the future has in store!”

Interested in learning more about how our franchise marketing agency can partner with you? Contact us today!

Great first impressions are imperative to encourage website visitors to stay and learn more. When it comes to your website development for your franchise, you need to effectively reach prospective franchise owners, bolster your online presence, and provide up-to-date information in an effort to garner more high-quality leads and turn them into franchise sales.

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In this ever-changing digital landscape, information travels at a rapid pace, and it seems that there are constant streams of industry updates. Perhaps your industry has seen significant changes, your brand underwent a major design overhaul, or you’re just not seeing the same amount of leads come down the funnel. Whichever the case may be, it could be time to refresh your franchise website design.

Refresh Website Development for Your Franchise

The goal of a website refresh is twofold: one, to ensure that prospective franchisees are receiving the most relevant information in an easy and accessible manner, and two, to ensure more franchise candidates are developed into high-quality leads.

Why Do You Need to Design a Website Dedicated to Franchise Development?

Think about it like this: why does anyone (or anything) need a website? Websites have become a staple in most brands’ marketing efforts, whether you’re selling cars or ketchup. If a consumer is looking to purchase a car, they’re more likely to visit a dealership that has a robust website where they can browse inventory, see the latest deals, and learn more about the dealership. This helps to build trust with the consumer while providing all of the information they need to make an informed decision.

It’s really no different for franchise development. With franchise web design, your goal as a franchise marketing executive is to ensure your marketing efforts, plans, and strategies are reaching your target audience while increasing your online presence.

To effectively reach prospective franchisees, you’ll want to make sure potential owners can learn more about your opportunity while bolstering your online presence. It’s not enough in our digital day and age to have only a single social media profile when providing a sales proposition; you need a website to solidify your brand’s strong reputation with an omnichannel approach.

Your website is an authentic and transparent way to showcase your brand, share testimonials from existing franchisees, increase qualified lead generation, and engage with prospects on multiple platforms.

Prospects will need to be able to find your business online, access valuable investment information, learn more about your company, and understand why your opportunity has more advantages than the competition.

Ultimately your website should give prospective franchisees the opportunity to see themselves in your brand and the motivation to take the next steps with you.

When Should You Update Your Website?

Humans have become well-adjusted to following set timelines. We utilize timelines every day, whether it’s expiration dates to ensure our food is fresh and safe, deadlines to meet work goals, or timetables to take public transportation.

While there’s no set timeline for when your website should be updated, here are some considerations to keep in mind when analyzing your website to see if a refresh is due:

IDS Is the Franchise Digital Marketing Company Team That Can Help!

If you’ve found your digital marketing for franchises can use a refresh, IDS can help! We can modernize and elevate your franchise development website with a balanced blend of eye-grabbing design, all-original content, and the latest security features.

Updating your website helps to ensure that:

As a premier franchise digital marketing agency, IDS can improve your franchise website design with wireframe and site architecture designed to reflect your prospective franchisee’s journey. We’ll ensure the flow of information and sequence of events is logical and productive to the sales process.

Franchise Digital Marketing Company

We’ll ensure your site is properly formatted and generates the wow factor first impression your website deserves. We can update your branding when the colors, fonts, and design become outdated.

We’ll create responsive mobile or app versions of your website for easy access on laptops, tablets, smartphones, and more while maintaining an accurate and informative representation of your website.

Our rich and relevant content will highlight the strengths of your franchise offering while drawing attention to the success of your brand, providing an authentic view of your company, and convincing prospective investors that your opportunity is the best option. We’ll keep visitors coming back with up-to-date industry information and keyword research to improve SEO.

When considering cutting-edge sales and marketing technologies, value-added initiatives, and powerful franchise development marketing tools, IDS is your complete marketing solution. Let our franchise marketing company help you take your franchise development marketing efforts to the next level with a refresh of your website.

Are you interested in learning more about IDS’ franchise digital marketing services and how we can help develop or update your website? Get in touch with a member of our franchise marketing company team today!


Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913


100 E Pine Street
Suite #110
Orlando, FL 32801

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