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Integrated Digital Strategies - A Franchise Marketing Agency

Operating a multi-location business comes with many advantages, one being a high probability of increasing your profit margin by expanding your customer base across locations.

With the growth of your business in various geographic areas comes the great responsibility of tailoring your multi-location marketing techniques to suit the distinct needs of each targeted audience.

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For the best results, utilizing different online platforms to execute your multi-location digital marketing strategies can help you harness the power of digitization for your business.

Why Are Multi-Location Marketing Services Important for Your Business?

Multi-location digital marketing enables business owners to implement successful marketing campaigns that are specific to each location. When executed effectively, a digital marketing strategy can help you:

multi-location digital marketing strategy

Implementing an Effective Marketing Strategy for Your Multi-Location Business

Generating a robust marketing strategy will help you reach your targeted audience, create awareness and consideration for those unfamiliar with your brand, and stay top-of-mind with your existing customers.

Multi-location digital marketing will also enable you to drive sustainable online growth. However, it would be best to consider various factors like whether all the businesses will offer similar services or products, whether the offers vary based on specific locations, and whether you'll have to determine the specific areas you'll be operating.

To help ensure your marketing campaign is effective, it's important to follow certain guidelines that focus on:

Why Hiring an Expert Team Knowledgeable in Multi-Location Marketing Is Your Best Option

While creating a digital marketing strategy for your business may sound easy, it also requires a lot of effort and time. Outsourcing multi-location marketing services from a renowned digital marketing agency like IDS can free you up from the nitty gritty of creating the best marketing strategy for your business.

Why not rely on a team of experts to provide unparalleled tailored solutions and proven results?

The IDS team has spent the past decade providing numerous clients with multi-location, specialized local online marketing strategies to eliminate possible shared territory ramifications and ensure all their locations receive the recognition they deserve.

IDS offers complete marketing solutions to our clients and leverages our experience with multi-location online marketing to help drive sustainable online growth with approaches that include:

multi-location marketing

Choosing IDS as your local marketing for multi-location businesses means you're serious about growing your business and creating a digital presence for each location.

IDS will not only improve the efficacy of your marketing efforts across all of your locations but will also offer comprehensive digital strategies for your multi-location businesses that include the following services:

When you own a multiple-location business, treating each location as a single entity and aligning with your brand's identity overall is essential to your success. Partnering with IDS will strengthen your marketing efforts with measurable results!

If you're interested in learning more about IDS' multi-location digital marketing services, get in touch with a member of our marketing team today!

Social media marketing for franchises is vital to any franchise marketing strategy in this day and age. In the traditional sense, social media provides you with a space to market your products and services and offers businesses a platform to engage with potential customers.

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When looking at social media for franchises, platforms such as LinkedIn, Instagram, Twitter, and Facebook allow franchisors to connect with and engage potential franchisees.

With close to a million franchises operating in the US alone, franchisors looking for potential candidates must seek innovative new ways to reach these candidates. Social media marketing is one of the best ways to do this. Make sure you choose the right platforms to target, though; you need to know where you can find potential franchisees. Creating client personas is an ideal way to map out who your potential candidates are and where you can find them.

In 2022, there are 4.59 billion active social media users worldwide, and this number is forecasted to reach 6 billion in 2027. The great appeal of social media use in marketing efforts stems from its ability to reach large audiences in a matter of seconds. In fact, 81% of marketers find that investing as little as 6 hours a week in their social media marketing efforts leads to increased traffic.

social media marketing for franchisees

Social media marketing is touted as one of the most cost-effective ways to reach potential consumers, and in this case, potential franchisees. Targeting advertising conducted through social media allows marketers to ensure that their message reaches the right people, which means you’re likely to spend less money on unqualified leads.

As experts in social media marketing for franchises, IDS outlines some key things you need to know about marketing your franchise opportunities on social media.

Understanding Social Media Marketing for Franchises

B2C businesses have been leveraging social media to their advantage for years, but many franchisors are just beginning to recognize the benefits of social media marketing for franchises. Franchisors can utilize social media to call attention to unique value propositions like discounts on franchise fees, highlight the relationship between their brand and current industry trends, announce the opening of new locations, and share franchisee success stories.

Franchisors can also leverage social media to take advantage of the powerful methodologies of inbound marketing. By anticipating and answering potential franchisee questions on your social media platforms, you are developing a sense of trust between you and these possible candidates and providing them with the information they need at their fingertips.

IDS has laid out a five-phase approach that you can follow to scale up your social media marketing efforts.

The final phase is possibly the most important of all; you won’t know the success of your content marketing efforts until you measure them. The information you glean from your reporting can be used to optimize your social media marketing efforts to ensure that you continue reaching the right people in the right way.

It’s also essential to develop a corporate social media policy. Franchisors should consider updating their social media policies to ensure they’re providing clear guidelines for acceptable online behavior for all employees who might be posting about their brand. When developing a social media policy, you must consider all aspects of your business and its goals.

franchise social media policy

Look to the IDS Team for Premium Franchise Social Media Management

At IDS, we are a leading provider of franchise social media management services. Our comprehensive suite of social media services ranges from organic to paid, and we pride ourselves on the return on advertising investment we can provide our franchise clients.

Here is a breakdown of the services we have to offer:

At IDS, we help our clients manage their social media and online reputations to present their best, most authentic selves to potential franchisees.

Contact us today to find out how our digital marketing company can improve your existing social media platforms!

At IDS, we know how important it is for businesses to have social media and reputation management solutions. The goal of these services is two-fold, as they complete your business’s online presence and give your business the ability to present your best, most authentic selves to potential customers. 

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As you think about your business’s social media marketing, it’s also important to consider developing a corporate social media policy. Social media isn’t going anywhere: estimates reflect that in 2022 4.6B people worldwide will use social media. This number is projected to increase to nearly 6B by 2027. 

With more people using social media platforms and the influx of remote working, it’s easy to see how the personal and professional lines within social media use can become unclear. In 2021, 98% of workers stated they had social media profiles for personal use, with 77% of workers reporting that they use social media at work. The same research found that 45% of companies have no social media policy for their employees.

Businesses of all sizes should consider creating and updating their social media policies to ensure they’re providing clear guidelines for acceptable online behavior for all employees. What employees share on social media can be interpreted as a direct reflection of their employer’s brand, leaving companies susceptible to a higher risk of damage to their brand and its reputation

Companies can take different approaches to social media usage while on the clock, and social media policies are the best way to clearly define acceptable use.

franchise social media policy

Why You Need a Franchise Social Media Policy for Your Business

Social media policies present a unique challenge for businesses. On the one hand, the affiliation from employees can lead to positive outcomes while respecting the liberty of free speech. On the other hand, you need to protect your business’s interests and online reputation.

Developing a social media policy for employees that takes personal freedom, the law, and your business into consideration provides some measure of control over your brand’s affiliations, reputation, and image. Experts say the key to developing a great strategy is to be proactive, not reactive.

With a social media policy for your business, you’re not just taking one department of employees into account: there are many levels of employees to consider. When crafted correctly, a good social media policy will protect your employees’ creative freedom while ensuring posts are aligned with your business’s values and tone, no matter their level of employment.

Social media marketing for franchise businesses comes with many benefits. Your business will be able to engage with new audiences, handle customer service inquiries, and increase sales, all while boosting brand awareness.

Social media policy is intended to provide both the company and its employees with guidelines to ensure usage is safe, consistent, and scalable.

Here are a few additional benefits of creating a corporate social media policy:

Policy Elements and Best Practices

When developing a social media policy, it’s important to consider all aspects of your business and its goals with social media usage. The rules and regulations you create should be a reflection of your brand, values, messaging, and tone while helping protect you and your company against legal or regulatory disputes.

Social media policies vary by company and should align with your social media strategies. Your policy should aim to increase the effectiveness of your procedures while ensuring anyone who posts from your company is encouraging a positive brand image. 

following policies and procedure

Some elements that other companies have included in their social media policies include:

Whether you choose to err on the side of caution or wish to have a more flexible approach, there are endless amounts of policy elements that can be incorporated into your social media policy. Again, it’s all about making efforts to take your company and brand into consideration.

As you mull over different social media policies, there are some best practices you can embrace and implement as you decide your approach.

Best practices for social media platform policies can include:

Social Media Franchise Marketing Services from IDS 

No one understands social media franchise opportunities like IDS. Our team of expert social media strategists has worked with a number of brands and knows the unique circumstances of marketing as a franchisor, and we’ll help you get the most out of your experience.

Our social media marketing for franchises is designed to complete your business’s online presence by balancing pertinent information with authentic brand representation.

For example, we can highlight the relationship between your brand and current industry trends while showcasing new location openings, calling attention to the value propositions that make your business unique, and sharing other franchise brands' franchisee success stories.

The team at IDS creates social media marketing solutions that:

We take the time to get to know you and your business as we develop social media management for your franchise. Whether you need organic campaigns, paid campaigns, reputation management, follower development, or social page optimization, the services IDS provides are ideal for franchise businesses.

Let us help you develop a corporate social media policy that incorporates all the best that social media has to offer for your business.

Are you interested in learning more about how IDS can help your business get started with sound social media marketing and corporate social media policy? Contact us to set up a time to meet with a member of our franchise marketing company team today!

Why do you shop locally? 

Personally, I choose to shop at the local hardware store because Mary always knows exactly where what I need is located, based solely on my vague vernacular descriptions and exaggerated hand movements.

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I choose to shop at the local bakery because not only does their cozy, kitschy dining nook make me reminisce about holiday dinners at my grandmother’s house, but they’re the closest I’ve found to NYC-metro area cannolis in my 10 years of living across New England.

Small local businesses have long been the backbone of America’s economy. And they still are! 

While some experienced unfortunate side effects due to the pandemic and its aftermath, local businesses that found increased support from residents are thriving. In fact, in 2021, some 70% of consumers supported local businesses via online or in-store shopping.

Plus, 57% of Americans state that the main reason they shop small is to keep money within their local economy. Additionally, 38% of shoppers echoed the sentiment of wanting to support their local community and creators. 

Why should customers shop at local businesses? Some of the reasons include:

While these are all great reasons to shop locally, in today’s digital world, you’ll still need more to get more customers through the door of your small business. How did I find Mary’s hardware store or the novelty bakery? I searched on my smartphone. 

local business marketing

Oftentimes, local businesses rely on traditional forms of advertising because they believe they don’t have the time or money to compete with the benefits of digital marketing. Once they open their doors, they rely on print ads, coupon mailers, outdoor advertising, and word-of-mouth to bring in customers. 

And while these strategies might bring in some customers, there’s an easier and better way for small local businesses to bring in more customers: digital marketing

More customers are searching for and evaluating small local businesses online than ever before. In 2021, 99% of customers used the internet to find information about a local business in the past year.

Some 78% of customers used the internet to find information about local businesses more than once a week (an increase from 69% in 2020). And In 2020, 63% of customers used the internet to evaluate local businesses, but in 2021, this percentage increased to 81%.

What Are the Benefits of Digital Marketing for Business?

There are many benefits of digital marketing for your business. Utilizing a digital marketing strategy for your small local business makes it easier than ever to grow your business while providing a multitude of additional benefits. 

Some of the benefits of digital marketing for small local businesses include:

digital marketing reporting

Plus, increasing your digital presence makes you a more authoritative source of information in your industry. You’ll be able to increase your digital footprint and reach out to anyone, anywhere. You’ll be able to get to know your customers better and learn exactly what they’re looking for by being able to communicate with them at every stage of the buying process. This helps drive engagement and brand loyalty.

Targeting the right audience at the right time is easier than ever with digital marketing for your local business. And with IDS, we can help you with every aspect, from personalization to tracking and monitoring your marketing efforts. 

How IDS' Marketing Services Can Help

To create a truly omnichannel presence for your local business, you’ll need a variety of digital marketing resources. IDS is your complete digital marketing solution to maximize your impact on your target customers! 

Digital marketing has grown significantly over the past few years. Since the onset of the pandemic, digital marketing has become even more relevant than ever. IDS can help your small local business show that your business is still vital: our team of experts in SEO, SEM, graphic design, social media, and content creation can improve your digital marketing efficacy so your small local business can reap all of the benefits.  

Digital marketing is so powerful because it transcends industries, geographic locations, and demographics: virtually everyone can harness the benefits of digital marketing. At IDS, our goal is to help your business make an impact in your local community while receiving the best return on your investment. 

To start, we take the time to analyze your current digital marketing for your local business to identify strengths and weaknesses. From there, our team will develop a customized digital marketing plan that features elements from our unique suite of services to meet your specific needs, budget, and growth objectives. 

Our innovative and integrated digital marketing solutions include:

Whether you need a total redesign, refreshed content, or an updated SEO strategy, IDS will help you create a customized digital marketing package for your small local business' needs and budget.

Are you interested in learning more about how IDS can help your local business reap the benefits of digital marketing? Get in touch with a member of our franchise marketing company team today to get started!

 

Integrated Digital Strategies has been selected among the Top Digital Marketing Agencies In Massachusetts by Designrush.

There are many facets to franchise digital marketing, including SEO, paid search, social media, and much more, and it can get confusing trying to prioritize your efforts. After all, your budget isn’t infinite; you want to put your marketing dollar where it’ll work the hardest.

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So, where is that? More often than not, it’s in a content marketing strategy — with the key word being strategy, because generating content just for the sake of it is almost pointless.

You need your blogs, downloads, pillar pages, and more to work as part of a well-developed content marketing plan that drives all other aspects of your marketing efforts. That takes forethought, expertise, and some patience.

High-quality content is a marketing must, with experienced franchise digital marketers placing a premium on it and well-informed clients understanding its worth. Let’s look a little more closely at the role it plays in digital marketing and why it’s perhaps the most important aspect of it. 

Good Content Is Storytelling

At its heart, franchise content marketing is about forging relationships between your brand or business and your best customers, and that’s accomplished through storytelling, as you share your brand’s history and purpose and motivate the reader to want to find out more.

Meaningful content is the language you use to humanize your brand and remind consumers there are people behind it, allowing a better connection between your customers and what it is you have to offer.

content storytelling

The most successful businesses and brands understand the value of communicating their vision, values, and purpose because it builds consumer trust, something that’s critical to growth.

Trust takes time to establish, which is why content marketing is never a one-off proposition but a long-term strategy, one that builds on itself and responds to feedback.

Ok, So How Is Good Marketing Content Created?

Appreciating the importance of meaningful content to your overall marketing plan is one thing; it’s another to know what goes into it. What is good content, anyway? It isn’t simply a matter of wordsmithing, although that’s certainly part of it.

Effective brand content is written by professionals who have not just a solid grasp of grammar and punctuation but a knack for understanding your brand and its voice, which means they’ve spent a lot of time learning about it and what separates you from your competitors.

Writing content for a website

Content marketers know that every word they generate is an extension of your brand or business and will make sure to offer readers something of value, in the way of solutions or opportunities, such that your brand becomes more than what it sells; it becomes a reliable and sought-after resource.

Skilled content marketers also have a solid understanding of the role their writing plays in moving the reader down the sales funnel. They make sure to include calls to action, links to reliable outside sources, internal links to your brand or business’ website, and more — all key SEO best practices that get your brand noticed.

Because a lot is being asked of a comprehensive content marketing strategy, it’s best to leave the writing to the professionals. They’ll stay on top of marketing trends, make sure to ask you relevant questions and look for new and interesting ways to tell your brand’s story.

Skilled content writers know how to reach your best customer where they live online, leaving you free to focus on other areas of business.

Good Content Marketing Services Yield Great ROI

Relying on well-produced content isn’t just a smart way to make connections and build brand trust; it’s also extremely cost-effective. Content marketing costs 62% less than traditional marketing efforts and generates approximately three times as many leads. In fact:

In short, rich, robust content allows your marketing dollar to go a whole lot further and delivers an ROI that few other marketing efforts can duplicate!

content roi

Better Leads and More Sales 

Whether your brand is emerging or established, whether you’re a franchisor or a franchisee, relying on content as part of your overall franchise digital marketing strategy is a decision that can pay off handsomely and for years down the road. It can help you reach more and better-qualified leads that can translate into sales.

Content that’s search engine optimized can boost your brand’s visibility, and well-planned content strategies, such as the pillar/cluster model, can help you rank higher in online searches.

Strategic content marketing can also deliver extremely valuable data your team can use to refine all your marketing efforts so that they work in unison, saving you time and money.

In short, content marketing is a whole lot more than words. It’s a flexible and responsive tool that will likely always play a critical role in robust marketing campaigns.

Perhaps most importantly, good content marketing services will make people glad they found you — and that can go a very long way toward establishing your brand’s longevity and worth.

Reach out to IDS to find out more about content marketing metrics and the value they provide to a well-planned content marketing plan.

What were you doing 10 years ago — do you remember? Unless it was something remarkable, most of us wouldn’t be able to say what we were up to. But there are two people at Integrated Digital Strategies (IDS) who know exactly how their time was being spent 10 years ago: Steve Galligan and Joe Mohay were co-founding what would become our award-winning franchise digital marketing agency that now celebrates a decade in business, adding new team members to our roster and signing on more A-list clients on a regular basis.

Our longevity is no accident. Whether emerging or established, brands have trusted us to become an extension of their team, working hand in hand with their leaders to deliver a suite of boutique franchise marketing agency services that translate into exceptional results.

Integrated Digital Strategies 10 Year Anniversary logo

“We’ve been working with IDS for 10+ years across three brands, and they continue to demonstrate superior customer service and deliver industry-leading results for us as the franchisor, and more importantly, our franchisees,” said Chris Buitron, Chief Executive Officer, Mainline Brands.

Currently, IDS works with 75 franchisor clients and upwards of 1,000 individual franchisees, making it an exceptionally exciting time for us. Born as a natural extension of the decades of industry experience CEO Galligan and CRO Mohay have in the marketing and media realms, IDS is an international franchise development agency with team members located across the country, as well as in South Africa and the Philippines.

“It’s pretty hard to believe we started out with only a few employees in the US and today we employ a family of four dozen across the globe who are all committed to client goals and growth,” said Mohay.

“We are incredibly proud of our marketing experts and our roster of clients,” added Galligan. “Our growth is a direct result of our commitment to the growth of our clients. They know we have their back!”

10 Years of Success in Digital Marketing for Franchises

During the last 10 years, our franchise digital marketing agency has had the pleasure of working with a wide spectrum of brands in far-ranging industries, including food and home services, healthcare, education, and more. We’ve recently added several marquee brands from private equity groups and have been tasked with executing digital marketing strategies for their combined portfolio of companies. 

“We braced ourselves for a downturn at the start of the pandemic and had to do a bit of restructuring as a result,” Galligan recalled. “But we also did some pivoting to emphasize our franchisee marketing services and have seen a tremendous return from those efforts,” he continued. “Best of all, our clients are happy with their ROI, which is what matters most. They give us a dollar and we give them back several more. Who doesn’t love that?”

“IDS took on a huge project for us, orchestrating full website redesigns for all 10 of our brands in the middle of a pandemic — without skipping a beat,” remembered Brady Lee, Chief Operating Officer, United Franchise Group. “Their professionalism and the quality of their work has been instrumental in consistently delivering high-quality leads, month after month.”

With all its growth and successes, IDS is proud to have reached this 10th-anniversary milestone and is looking forward to the next 10 years of high-quality digital marketing for franchises. We know our success is a direct result of the support our clients and the franchise community at large have shown us, and we’re excited to continue serving them.

“This is a great time for the company, for our team, and for our clients,” said Mohay. “We can’t wait to see what the future has in store!”

Interested in learning more about how our franchise marketing agency can partner with you? Contact us today!

content marketing


Does creating quality content for your website really matter? It sure does! From the main page content to the downloadables, quality content not only attracts people to your business, but it can turn those people into leads who then turn into customers. Creating quality content can do a lot of good in terms of getting your business seen.

What Is Lead Generation and Why Do You Need It?

Lead generating is the process of attracting and converting people into leads that will hopefully become customers of your business. You can go about attracting people to your business in a number of ways, but the one we’ll touch on here is through creating quality content.


One reason why you need lead generation for your business is because it makes it so potential customers find your business rather than you finding them. Does this really make a difference? You bet! Instead of wasting money on marketing tactics that might not even reach the right audience, you can instead focus your efforts on making those who are already interested able to find your business.


Interesting fact: B2B companies that blog end up generating 67% more leads per month than those who don’t.


Here are three steps to take to generate more leads through quality content.

Step #1: Identify Your Target Audience

One of the most important steps to take when generating leads is making sure you’re targeting the right audience. If you don’t target the right audience, then all your efforts to generate leads might just fall through your fingers. Is your audience those in need of dental work? Or perhaps businesses that need specific products or services?


Keep your audience in mind when putting forth money and effort into generating leads for your business. Targeting the right type of people is important for any business looking to get seen.

Step# 2: Research Your Market

Another important aspect of generating quality leads is to thoroughly research the market in which you want to target. Do people have need of the services you offer? If so, where? And what other companies will you be competing with?


Knowing your competition and whether or not your products or services have high demand will be a great boon to your business as you get started and as you grow.

Step #3: Creating Quality Content

From landing pages to blog posts to e-books and infographics, content matters. Not only will you be able to attract potential customers to a specific landing page or blog post with SEO keywords, but you will have the chance to engage them with relatable content.


Despite what many people may think, you can’t cut corners by posting content that contains the right keywords but the content isn’t up to par. By creating quality content with the right keywords, you get the best of both worlds.


If you’re interested in learning more about how you can create quality content for your website and generate more leads while you’re at it, contact us at Integrated Digital Strategies today!

Generating leads is the main goal of any franchise development campaigns. Finding qualified leads online requires a wide variety of techniques, including paid advertising, organic strategies, quality content, search engine optimization efforts, and so much more. At the core of all of those efforts is target marketing, which is critical for lead generation.


Target marketing is what allows you to concentrate your marketing efforts on the people who are most interested in investing in your franchise and would be the best fit. Rather than throwing everything at the wall and seeing what sticks, so to speak, target marketing is deliberate about speaking directly to your franchise prospects. Fine-tuned target marketing = a high ROI.

Marketing segmentation

Persona Development

The key to targeting the right marketing segmentation is taking the time to understand and create buyer personas. These are representations of your highest quality franchise candidates, based on research, brand knowledge, and data.


As archetypes of the type of people who invest in your franchise, personas act as a guide for all your digital marketing. The persona creation process is the first step in fully understanding your audience, and developing a content / messaging strategy across all platforms.

Find Your Audience

Simply put, personas help you find your audience, articulate their goals, needs, and objections, and create content and ads that answer their questions. Even better, defining personas helps you to know where your audience spends time online, which informs where you should allocate budget.

Target Marketing Segmentation for Your Prospects

Once you know where to find your prospects online, you can effectively target them with relevant content. It is essential to use both paid and organic strategies to most effectively reach your audience. We have written before about the importance of using paid and organic social media, and those principles apply to your other content as well!


Using personas as a guide, you can create outstanding content with the purpose of franchise lead generation through organic searches. Blog posts can address specific questions or pain points for specific candidates, while web copy can deliberately reach a wider audience. An SEO strategy driven by personas is essential for site and blog content so that your website ranks well when prospects type their search queries into Google.


Paid ads on Google and Facebook complement your organic content and are the best way to reach your target audience. Both of these platforms have sophisticated targeting options we utilize to do so.

Get Their Info

An added benefit of using personas in creating content is that in garnering qualified candidates’ interest right off the bat, they are more likely to fill out a contact form on your site. Then a member of your sales team can get in touch directly, or through an email campaign.

Convert Leads into Franchisees

Now that you have contact information for your leads—who are qualified, having read all that amazing content on your site and in your downloadables—you can work on converting them into franchisees. From here, you can get to know each lead on an individual basis, and address his or her specific concerns and show them the value of your brand.


If you need help with your franchise’s targeted marketing and persona development, we would love to hear from you. Integrated Digital Strategies has worked closely with dozens of franchise brands to improve their lead quality through a number of inbound marketing strategies, including target marketing.


Get in touch with us to learn more about how we can help your franchise grow.

social media marketing

Social media has taken on a life of its own in recent years, and it is certainly here to stay as a top player in advertising and building both personal & business relationships. While many marketers and companies utilize Facebook to build communities, listen to their consumers, increase brand awareness, and drive sales… the age-old question still comes up often in strategy development: Organic vs. Paid social media advertising?


With resounding confidence, we say… both! It should never be organic OR paid, these two avenues should be running parallel to each other at all times.


Think of organic social media as a way to foster the community of followers that you have already built. Use relevant, timely, and interesting content to engage, gather opinions, or fill your fans in on something special. Not to mention, Facebook started simply as an online communitya way to stay in touchand this is still a core function of Facebook and its algorithm even on the business side of the platform.


...Which brings us to paid social media, aka social media advertising. Paid social (when done right) accomplishes a particular goal within a target parameter. Usually, this goal is to drive leads or sales, gain event attendees, or increase site traffic. One discovery that often comes up in client conversation is that they aren’t aware that paid social media is pushed out to a very specific target audience that may or may not encompass those who already “like” your page. That’s the beauty of paid social media advertising when you have the right tools and knowledge: the amount of people you can reach that perfectly fit your target is a game changer.

Social Media Advertising

Facebook likes to see that a business page is engaging with the community via relevant organic content, in addition to spending money on quality advertising. Employing both of these strategies in conjunction appeals to Facebook’s algorithm, and will help each type of content perform better. Plus, if you’re pushing out great advertising and a user clicks over to your Facebook page from an ad, you want them to see consistent posts and engagement on your page to build your legitimacy as a brand.


Engaging your followers on social media doesn’t have to be a mystery. With the proper combination of organic and paid social media, you can see your influence improve. The key thing to remember is that, like any comprehensive marketing strategy, your social media strategy should cover all your bases, be measurable, and work toward a specific goal. These three things are crucial to seeing a successful strategyand continuing to improve it.


Social media is the new giant in marketing, and Integrated Digital Strategies is equipped with content producers and social media experts to up the ante on your strategy. Get in touch with us to get started on your comprehensive social media strategy.

An account manager celebrating good statistics

At IDS, an integral part of our success is account management. The fulfillment teams handle the heavy lifting in terms of implementation, content creation, and campaign set ups…but it's crucial that the account managers organize the overall strategy / processes and act as client liaisons to keep things running smoothly! Learn more about our account managers, Kai & Maddie, below:

How long have you been with IDS?

Kai - Almost 1 year!

Maddie - Hi, I’m Maddie! I’ve been with IDS for two and a half years (this month!)

What is your previous career/education experience?

Kai - I went to Emerson College and graduated with a B.S. in Marketing Communications. After graduation & internships at a popular radio station and a successful PR firm, I accepted a position at a music / tech startup in LA. I learned SO much during this time and had a great boss that always pushed me to up my creativity & work harder. My focus was on content creation, online community growth, social media strategy, and influencer marketing. It was cool to have my hands in a little bit of everything! When I came back east, I worked on various freelance digital marketing initiatives for artists, musicians, a political campaign, and a ride sharing app. Then I happily landed here at IDS. 🙂

Maddie - I received my bachelor’s degree from Utah State University in Journalism & Communications with an emphasis in public relations. Working with previous public relations and digital marketing agencies, I have a background in lifestyle blogging and marketing, fitness and health, event/retreat planning, and franchise development. My experience in content management, client relations, and project management has led me to where I am today—part of the IDS team! I’ve loved my journey so far—getting to experience and learn new things every step of the way.

What is your greatest asset that you bring to your job every day?

Kai - I think I have a pretty positive attitude and generally don’t get overly stressed—it usually makes things worse so I try to take it all in stride and just get it done.  

Maddie - I believe that my greatest asset is my ability to build and maintain positive relationships with our clients and also my attention to detail in their fulfillment/campaigns.

What are your biggest priorities?

Kai - Client success & happiness. That’s all it comes down to.

Maddie - My biggest priority is making sure our clients are happy by ensuring our team delivers leads. Client retention and building a partnership is also a big priority for me—making sure they know we are here for them as their partner, not just a vendor.

How do you balance various clients’ needs?

Kai - It’s all about time management and setting realistic expectations.

Maddie - I balance my clients’ needs with my 5 million lists each week! I talk with them regularly so I always know what they need, and I organize and prioritize my time from there.

What is the biggest challenge in account management, and how do you overcome it?

Kai - The details. Proper digital marketing is complex and making sure all of the details are in place and everything fits together is really important—it takes a village (aka the IDS team). Organization is key. And caffeine.

Maddie - Managing many clients, brands, and projects at once can be overwhelming. Especially when everything comes at once. But so far, I’ve been able to overcome these challenges with the help of my amazing team! They step up when I need them and take over some of the tasks I can’t get to every day.

What’s the most important part of your job?

Kai - Driving leads & business, and staying on the cutting edge in terms of strategy, platforms, etc.

Maddie - The most important part of my job is keeping my clients happy. Keeping them happy means lots of communication and leads, leads, leads.

What is the best part of your job?

Kai - Helping businesses succeed, the people I work with...and the fact that I get to bring my dog to work every day doesn’t hurt.

Maddie - The best part of my job has to be the relationships I’ve built over the past couple of years with some of our AWESOME clients. I love working with them like I work with my internal team. I like to know how they’re doing personally and then talk business!

Behind the Scenes

Kai - I’m a passionate dog mom to our office mascot (Ella), health nut, and food + beverage lover who enjoys adventures, the ocean, design, writing, comedy, lots of music, and time spent with the people I love.

Maddie - When I’m not working, I spend much of my time in the mountains with my handsome husband, and my border collie, Kai. We love canyoneering, climbing, camping...really anything outside and active. I also love yoga, gardening, and my three backyard chickens.

To learn more about the IDS account management team, check out our team page!

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Unit 210
Amesbury, MA 01913

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