Get Found Online. Receive Your Free Site Audit Report
Request Audit
Contact Us Today
1.855.256.2635
Integrated Digital Strategies - A Franchise Marketing Agency

Operating a multi-location business comes with many advantages, one being a high probability of increasing your profit margin by expanding your customer base across locations.

With the growth of your business in various geographic areas comes the great responsibility of tailoring your multi-location marketing techniques to suit the distinct needs of each targeted audience.

Table of Contents

For the best results, utilizing different online platforms to execute your multi-location digital marketing strategies can help you harness the power of digitization for your business.

Why Are Multi-Location Marketing Services Important for Your Business?

Multi-location digital marketing enables business owners to implement successful marketing campaigns that are specific to each location. When executed effectively, a digital marketing strategy can help you:

multi-location digital marketing strategy

Implementing an Effective Marketing Strategy for Your Multi-Location Business

Generating a robust marketing strategy will help you reach your targeted audience, create awareness and consideration for those unfamiliar with your brand, and stay top-of-mind with your existing customers.

Multi-location digital marketing will also enable you to drive sustainable online growth. However, it would be best to consider various factors like whether all the businesses will offer similar services or products, whether the offers vary based on specific locations, and whether you'll have to determine the specific areas you'll be operating.

To help ensure your marketing campaign is effective, it's important to follow certain guidelines that focus on:

Why Hiring an Expert Team Knowledgeable in Multi-Location Marketing Is Your Best Option

While creating a digital marketing strategy for your business may sound easy, it also requires a lot of effort and time. Outsourcing multi-location marketing services from a renowned digital marketing agency like IDS can free you up from the nitty gritty of creating the best marketing strategy for your business.

Why not rely on a team of experts to provide unparalleled tailored solutions and proven results?

The IDS team has spent the past decade providing numerous clients with multi-location, specialized local online marketing strategies to eliminate possible shared territory ramifications and ensure all their locations receive the recognition they deserve.

IDS offers complete marketing solutions to our clients and leverages our experience with multi-location online marketing to help drive sustainable online growth with approaches that include:

multi-location marketing

Choosing IDS as your local marketing for multi-location businesses means you're serious about growing your business and creating a digital presence for each location.

IDS will not only improve the efficacy of your marketing efforts across all of your locations but will also offer comprehensive digital strategies for your multi-location businesses that include the following services:

When you own a multiple-location business, treating each location as a single entity and aligning with your brand's identity overall is essential to your success. Partnering with IDS will strengthen your marketing efforts with measurable results!

If you're interested in learning more about IDS' multi-location digital marketing services, get in touch with a member of our marketing team today!

Social media marketing for franchises is vital to any franchise marketing strategy in this day and age. In the traditional sense, social media provides you with a space to market your products and services and offers businesses a platform to engage with potential customers.

Table of Contents

When looking at social media for franchises, platforms such as LinkedIn, Instagram, Twitter, and Facebook allow franchisors to connect with and engage potential franchisees.

With close to a million franchises operating in the US alone, franchisors looking for potential candidates must seek innovative new ways to reach these candidates. Social media marketing is one of the best ways to do this. Make sure you choose the right platforms to target, though; you need to know where you can find potential franchisees. Creating client personas is an ideal way to map out who your potential candidates are and where you can find them.

In 2022, there are 4.59 billion active social media users worldwide, and this number is forecasted to reach 6 billion in 2027. The great appeal of social media use in marketing efforts stems from its ability to reach large audiences in a matter of seconds. In fact, 81% of marketers find that investing as little as 6 hours a week in their social media marketing efforts leads to increased traffic.

social media marketing for franchisees

Social media marketing is touted as one of the most cost-effective ways to reach potential consumers, and in this case, potential franchisees. Targeting advertising conducted through social media allows marketers to ensure that their message reaches the right people, which means you’re likely to spend less money on unqualified leads.

As experts in social media marketing for franchises, IDS outlines some key things you need to know about marketing your franchise opportunities on social media.

Understanding Social Media Marketing for Franchises

B2C businesses have been leveraging social media to their advantage for years, but many franchisors are just beginning to recognize the benefits of social media marketing for franchises. Franchisors can utilize social media to call attention to unique value propositions like discounts on franchise fees, highlight the relationship between their brand and current industry trends, announce the opening of new locations, and share franchisee success stories.

Franchisors can also leverage social media to take advantage of the powerful methodologies of inbound marketing. By anticipating and answering potential franchisee questions on your social media platforms, you are developing a sense of trust between you and these possible candidates and providing them with the information they need at their fingertips.

IDS has laid out a five-phase approach that you can follow to scale up your social media marketing efforts.

The final phase is possibly the most important of all; you won’t know the success of your content marketing efforts until you measure them. The information you glean from your reporting can be used to optimize your social media marketing efforts to ensure that you continue reaching the right people in the right way.

It’s also essential to develop a corporate social media policy. Franchisors should consider updating their social media policies to ensure they’re providing clear guidelines for acceptable online behavior for all employees who might be posting about their brand. When developing a social media policy, you must consider all aspects of your business and its goals.

franchise social media policy

Look to the IDS Team for Premium Franchise Social Media Management

At IDS, we are a leading provider of franchise social media management services. Our comprehensive suite of social media services ranges from organic to paid, and we pride ourselves on the return on advertising investment we can provide our franchise clients.

Here is a breakdown of the services we have to offer:

At IDS, we help our clients manage their social media and online reputations to present their best, most authentic selves to potential franchisees.

Contact us today to find out how our digital marketing company can improve your existing social media platforms!

There are many facets to franchise digital marketing, including SEO, paid search, social media, and much more, and it can get confusing trying to prioritize your efforts. After all, your budget isn’t infinite; you want to put your marketing dollar where it’ll work the hardest.

Table of Contents

So, where is that? More often than not, it’s in a content marketing strategy — with the key word being strategy, because generating content just for the sake of it is almost pointless.

You need your blogs, downloads, pillar pages, and more to work as part of a well-developed content marketing plan that drives all other aspects of your marketing efforts. That takes forethought, expertise, and some patience.

High-quality content is a marketing must, with experienced franchise digital marketers placing a premium on it and well-informed clients understanding its worth. Let’s look a little more closely at the role it plays in digital marketing and why it’s perhaps the most important aspect of it. 

Good Content Is Storytelling

At its heart, franchise content marketing is about forging relationships between your brand or business and your best customers, and that’s accomplished through storytelling, as you share your brand’s history and purpose and motivate the reader to want to find out more.

Meaningful content is the language you use to humanize your brand and remind consumers there are people behind it, allowing a better connection between your customers and what it is you have to offer.

content storytelling

The most successful businesses and brands understand the value of communicating their vision, values, and purpose because it builds consumer trust, something that’s critical to growth.

Trust takes time to establish, which is why content marketing is never a one-off proposition but a long-term strategy, one that builds on itself and responds to feedback.

Ok, So How Is Good Marketing Content Created?

Appreciating the importance of meaningful content to your overall marketing plan is one thing; it’s another to know what goes into it. What is good content, anyway? It isn’t simply a matter of wordsmithing, although that’s certainly part of it.

Effective brand content is written by professionals who have not just a solid grasp of grammar and punctuation but a knack for understanding your brand and its voice, which means they’ve spent a lot of time learning about it and what separates you from your competitors.

Writing content for a website

Content marketers know that every word they generate is an extension of your brand or business and will make sure to offer readers something of value, in the way of solutions or opportunities, such that your brand becomes more than what it sells; it becomes a reliable and sought-after resource.

Skilled content marketers also have a solid understanding of the role their writing plays in moving the reader down the sales funnel. They make sure to include calls to action, links to reliable outside sources, internal links to your brand or business’ website, and more — all key SEO best practices that get your brand noticed.

Because a lot is being asked of a comprehensive content marketing strategy, it’s best to leave the writing to the professionals. They’ll stay on top of marketing trends, make sure to ask you relevant questions and look for new and interesting ways to tell your brand’s story.

Skilled content writers know how to reach your best customer where they live online, leaving you free to focus on other areas of business.

Good Content Marketing Services Yield Great ROI

Relying on well-produced content isn’t just a smart way to make connections and build brand trust; it’s also extremely cost-effective. Content marketing costs 62% less than traditional marketing efforts and generates approximately three times as many leads. In fact:

In short, rich, robust content allows your marketing dollar to go a whole lot further and delivers an ROI that few other marketing efforts can duplicate!

content roi

Better Leads and More Sales 

Whether your brand is emerging or established, whether you’re a franchisor or a franchisee, relying on content as part of your overall franchise digital marketing strategy is a decision that can pay off handsomely and for years down the road. It can help you reach more and better-qualified leads that can translate into sales.

Content that’s search engine optimized can boost your brand’s visibility, and well-planned content strategies, such as the pillar/cluster model, can help you rank higher in online searches.

Strategic content marketing can also deliver extremely valuable data your team can use to refine all your marketing efforts so that they work in unison, saving you time and money.

In short, content marketing is a whole lot more than words. It’s a flexible and responsive tool that will likely always play a critical role in robust marketing campaigns.

Perhaps most importantly, good content marketing services will make people glad they found you — and that can go a very long way toward establishing your brand’s longevity and worth.

Reach out to IDS to find out more about content marketing metrics and the value they provide to a well-planned content marketing plan.

What were you doing 10 years ago — do you remember? Unless it was something remarkable, most of us wouldn’t be able to say what we were up to. But there are two people at Integrated Digital Strategies (IDS) who know exactly how their time was being spent 10 years ago: Steve Galligan and Joe Mohay were co-founding what would become our award-winning franchise digital marketing agency that now celebrates a decade in business, adding new team members to our roster and signing on more A-list clients on a regular basis.

Our longevity is no accident. Whether emerging or established, brands have trusted us to become an extension of their team, working hand in hand with their leaders to deliver a suite of boutique franchise marketing agency services that translate into exceptional results.

Integrated Digital Strategies 10 Year Anniversary logo

“We’ve been working with IDS for 10+ years across three brands, and they continue to demonstrate superior customer service and deliver industry-leading results for us as the franchisor, and more importantly, our franchisees,” said Chris Buitron, Chief Executive Officer, Mainline Brands.

Currently, IDS works with 75 franchisor clients and upwards of 1,000 individual franchisees, making it an exceptionally exciting time for us. Born as a natural extension of the decades of industry experience CEO Galligan and CRO Mohay have in the marketing and media realms, IDS is an international franchise development agency with team members located across the country, as well as in South Africa and the Philippines.

“It’s pretty hard to believe we started out with only a few employees in the US and today we employ a family of four dozen across the globe who are all committed to client goals and growth,” said Mohay.

“We are incredibly proud of our marketing experts and our roster of clients,” added Galligan. “Our growth is a direct result of our commitment to the growth of our clients. They know we have their back!”

10 Years of Success in Digital Marketing for Franchises

During the last 10 years, our franchise digital marketing agency has had the pleasure of working with a wide spectrum of brands in far-ranging industries, including food and home services, healthcare, education, and more. We’ve recently added several marquee brands from private equity groups and have been tasked with executing digital marketing strategies for their combined portfolio of companies. 

“We braced ourselves for a downturn at the start of the pandemic and had to do a bit of restructuring as a result,” Galligan recalled. “But we also did some pivoting to emphasize our franchisee marketing services and have seen a tremendous return from those efforts,” he continued. “Best of all, our clients are happy with their ROI, which is what matters most. They give us a dollar and we give them back several more. Who doesn’t love that?”

“IDS took on a huge project for us, orchestrating full website redesigns for all 10 of our brands in the middle of a pandemic — without skipping a beat,” remembered Brady Lee, Chief Operating Officer, United Franchise Group. “Their professionalism and the quality of their work has been instrumental in consistently delivering high-quality leads, month after month.”

With all its growth and successes, IDS is proud to have reached this 10th-anniversary milestone and is looking forward to the next 10 years of high-quality digital marketing for franchises. We know our success is a direct result of the support our clients and the franchise community at large have shown us, and we’re excited to continue serving them.

“This is a great time for the company, for our team, and for our clients,” said Mohay. “We can’t wait to see what the future has in store!”

Interested in learning more about how our franchise marketing agency can partner with you? Contact us today!

There are tons of people out there with the urge to own their own business, but they don’t exactly know how to do it. The two primary options are becoming an independent business owner or owning a franchise. So, what’s the difference? It’s actually huge, and it’s important to be able to address it clearly with your prospective franchisees. Here’s why franchise development is a truly unique opportunity.

Risky Business

One of the biggest — if not the biggest — difference between the two avenues is risk. No matter how you slice it, starting an independent business involves a certain amount of risk, but by tapping into a franchise’s proven track record, franchisees can limit that risk. A franchisee is someone who has been granted (and paid for) the right to do business under the umbrella of an established model or brand. Franchisors give new business owners resources like training, support systems, an established brand, and marketing assistance, so franchisees are not tasked with reinventing the wheel. As a result, franchisees are generally exposed to less risk than completely independent business owners who start from scratch (this is a particularly important point to get across).


Franchise development takes a lot of the guesswork out of being your own boss. Independent business owners, on the other hand, are often tasked with building out their idea on their own. While this might be appealing to some, for others, it’s simply too daunting and risky.

franchise development

Doing It Their Own Way

There are trade-offs, however, to choosing the franchise model over an independently-operated business. It’s important to remind prospective franchisees that because the franchise model is equipped with a ready-made brand, resources, and support system, they won’t have the ability to build all of that from scratch. For many, however, this is appealing. A franchisee must follow the guidelines set by the corporate office, which take much of the guesswork out of setting up and running a business. Establishing corporate standards and guidelines, and requiring franchisees to adhere to them, is ultimately meant to point franchisees toward the financial success they went into business looking for in the first place!

Show Me the Money

In order to make money, you have to spend it, and here’s another difference between the go-it-aloner and a franchisee: the start-up costs.


Independent business owners don’t have to prove a thing to anyone aside from potential creditors and lenders and aren’t required to have any amount of capital before opening their doors. Prospective franchisees, however, must first meet certain liquid capital and net worth requirements before being approved to buy into a brand, and this number often varies depending on the franchise and its industry. They also typically pay an initial franchise fee and then recurring monthly royalties based on sales.


Having these qualifications for potential franchisees helps franchisors filter out candidates who are not as good a fit and put the spotlight on those who are. Franchisors need to ensure that their franchisees are financially capable of making the investment, while the “franchise fee” is a combination of purchasing a license to use a franchisor’s brand while also putting money toward the ongoing support, training, and other resources franchisees receive. It might sound a little constricting at first, but it’s important that franchisees understand how it will improve their chances of success. Identifying how your franchise thrives in aiding its franchisees is one area of expertise in which Integrated Digital Strategies can help.

IDS Can Help with Franchise Development

If you’re interested in building out a franchise empire, you need to attract the right franchisees to do it. The IDS team is comprised of experts who know and understand the ins and outs of franchise development marketing, work with both franchisees and franchisors every day, and know exactly how to address concerns. For the best chance of attracting talented, high-quality franchisees and generating valuable leads, IDS offers a complete digital marketing solution.


Integrated Digital Strategies specializes in helping franchisors define and meet their business goals! If you’d like to learn more about franchise development and what IDS has to offer, get in touch with us today.

Franchise Development Marketing

Franchise development has evolved rapidly, but not much of the process has changed over the years. Franchising still offers opportunities to vast audiences that have the desire to follow the American Dream. So the question now is where does this audience live today vs. five years ago? Are you still investing your marketing dollars to brokers, lead portals, or trade shows? Does your website tell your story in the best possible light and more importantly, does your website appeal to your ideal franchise buyer?


More and more potential franchise buyers are doing the majority of their research through web searches and pouring over the content on your website. They are reading reviews, checking out your social media profile, and trying to figure out why you are the obvious choice. This is all done before they submit a lead through your form or pick up the phone. So again, does your website tell your story and does it resonate with your ideal franchise buyer? The shift has happened and now it’s time to take a hard look at how your franchise development marketing is working for you today and more importantly in the future.


So how do you shift your focus? Do you take a 180-degree change and stop the traditional methods? Do you take a balanced approach to your marketing mix with these new franchise buyers in mind? The easy answer is to balance out your marketing and test the channels of each. You will be able to determine pretty quickly what works and/or compliments each other to maximize your lead generation and improve the quality of candidates you interact with and hopefully leads to franchise awards!

Persona Franchise Development Marketing – Shifting from outbound to inbound marketing

A persona is essentially a mockup, imaginary person created to establish who your potential buyers may be. It answers the questions who are your best prospects and what do they care about? The buyer persona includes different information and traits that may be seen in a potential franchisee including pain points, common questions, background, etc. These help establish a firm footing on who you should be targeting and an idea on how to target a specific demographic.

Content that resonates – Educate and inform vs. sell

Fuel your website with topics and questions that will separate you from the pack. What does a potential franchise buyer “ask Google” via a search? Get an idea what questions are most common and then validate if these questions or keywords are searched often. If so, you need to create content around those topics in the form of blogs and downloadable e-books, white papers, guides, and more.

Get your content found – Search engines, social media, paid ads, email

You don’t exactly know where your prospect is with their journey and so you need to make sure your website and your best content find those prospects. Using search engines and social media are the two best ways to target those prospects when they are in their research phase.

Give them a reason to take action – Give away your knowledge and thought leadership, but get their info in exchange

Does your highest traffic pages on your website provide visitors to take advantage of getting something tangible out of your website before they leave? Remember Bounce rates average about 50-60%. Six out ten people don’t stay on your site very long so you need to have a high-value content offer as bait to get their information.

Nurture leads – Not all prospects are ready to talk, but they are ready to continue to learn and be educated

Does your CRM know when prospects open your email, interact with your content and/or website? Wouldn’t it be great to know which prospects are more engaged than others before you spend your precious time reaching out to them? Marketing automation and drip campaigns that have a purpose is the way to really hone in on the right prospects. Also, not having to communicate with them when you want to sell but more building your credibility and their trust in your brand.

Track and adapt – The beauty of digital is that everything is measurable

You can test, optimize, and improve with data. Each channel has a metric that can attribute to the success of your marketing—Google Analytics, SEMRush.com, Google AdWords and Facebook Ad Tracking, Call Tracking, and more.


It may be time to adapt to the evolving processes of franchise development. There has been a shift from brokers and trade shows to websites and leads, and more and more franchises have caught on to the shift.


In order to see more success, franchises need to go digital. If you would like to learn more about franchising development or what may be right for your franchise, contact us!

inbound marketing

Inbound and Franchisee & Franchisor marketing haven’t really gone together in the past. Maybe it has been the fear of implementation across all locations, the costs or the buy in at a local level. A lot of it has to do with the way that franchisors and franchisees get their leads nowadays. It’s a very antiquated approach that has been under scrutiny recently by the FTC. Something HAS to change.

Inbound Marketing for Franchisors and Franchisees

Inbound is more than just another marketing tactic. It’s a holistic approach that will revolutionize the way that you treat your franchise marketing on a B2B or B2C side. It will allow you to start building long-lasting relationships with your customers and the prospects that, most of the time, aren’t ready to buy now. It’s a way for you implement new life into your current outbound tactics that take advantage of the way people make purchasing decisions now.  It’s also a way for you to track analytically what’s working the best and what needs improvement inside your franchise marketing.

It starts with the franchisor

Whether you have 2 locations or 1000 locations, it’s important to have every one of your franchisees on-board. First and foremost, the franchisors need to see the value by using it themselves for lead generation to capture other franchisees. Once the executive team is on-board, it’s easier to pump the inbound methodology through the franchisee network.

Training

Training on inbound best practices is the key to launching it throughout your franchisee network. After implementation into the main franchisee model, ongoing webinars and a training portal should be created so each franchisee is able to log in daily to watch videos and hop on training calls to understand the basic methodologies and best practices to implement into their franchise.

Where do we start?

If you’re a franchisor looking at a new approach for marketing your franchise as well as looking for new ways to help your franchisees, inbound is the way to go. Partnering with a franchise focused inbound agency is recommended since there are many training and expertise requirements that are needed to successfully integrate into the franchise system

Franchise Search Engine Marketing is one of the harder marketing tactics in your franchise inbound marketing program. What makes it so hard? Google is continuously changing their algorithms to make search more friendly for the potential prospects looking for you.

Many new franchise owners are looking to expand out geographically starting close to where their current franchise is now. So starting a general, top of the funnel, “any geography will do” mentally certainly won’t do.

Here is one of the ways you can do Inbound Marketing for specific geographic areas.

Google Trends

You may have access to a software like HubSpot that can do a lot of the work for you, but for this article, we’re going to refer to the Google Trends tool since it’s free for anyone to use and it’s a proven and reliable source.

At this point, you should know what keywords your potential franchisee would be looking for. I recommend starting with the general ones like, “buy a franchise” or “franchise businesses” and click search. After your search, you’ll need to go to the left side and adjust the “Limit to” section to the United States only (if that’s where you live).

As you can see, “buy a franchise” is trending upward in the United States. This is definitely a good sign for the franchisor as its most likely an indicator of increased demand.

Since you narrowed your search down to the United States, you’ll see a map of the US with the states that have the most searches for that term.

If you’re in one of those states, awesome! If not, I would still consider going after it as a part of your inbound marketing strategy since it is trending upward. I would then start looking at the Related Terms section as well as other general phrases potential franchisees may be looking for when doing their search. Rinse and repeat.

Franchise Search Engine Marketing Program

Now is when your franchise inbound marketing program kicks in. You should have a list of about 10-20 trending, geographically hot keywords. Using those keywords in combination with the geographically targeted area you want to go after, you’ll want to do this….

For more information about marketing your franchise, contact us or call 800-836-9097.

reputation management

A recent Wall Street Journal article written by Angus Loton reports that small and mid-sized U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year, more than double the spending in the past 12 months. This is according to BIA/Kelsey, a Chantilly, Va., media-research firm. With the explosion of digital content, it is necessary for businesses to monitor their representation in the digital world. The practice of data scraping creates negative consequences when contact information is copied and re-purposed on other sites. Companies frequently move, change URL’s, telephone numbers, and other pertinent information that are critical to how a company is represented publicly. Loton reports in his article that Matt Booth, Bia/Kelsey’s chief strategy officer and program director for interactive local media, says more businesses are expected to shift from using free online applications to paid services in the year ahead, in part because the job of monitoring online reviews and other comments is simply too much work.

This issue was of little importance in the days when telephone numbers rarely changed. People either found you in the Yellow Pages and White Pages or called 411. Today there is an endless array of data points for people to reach you. Cell phones, smartphones, and traditional landlines, social media, and email are all commonly used to communicate. It is important to monitor how and where your company is represented online.

Online Reputation Management

Fortunately, online reputation management helps to search the Internet and find all mentions of your company. This service provides basic information regarding the who, what, where and when of a company all from one location. In addition, references in social media and review sites like Yelp and TripAdvisor are sent to you regularly. Reputation management allows you to monitor good comments if your company is mentioned in a positive manner. Conversely, when complaints or negative comments are uncovered, this service may provide a great opportunity to take corrective action to help provide better service.  In some instances, it is possible to act proactively by responding directly to the consumer by making good on a bad interaction.

For example, if a patron to your restaurant complains on Twitter about bad service or poor quality, you will receive an alert as soon as the following day. This allows you to promptly reach out to the dissatisfied customer to assure them that you want to make good on their negative experience. Perhaps offering a complimentary meal, or even dessert or a drink. This corrective action will let them know that you care and are aware of the situation will go a long way toward improving your reputation. Conversely, if you receive rave reviews, you may want to post the good news on Facebook or Twitter to generate positive publicity. At IDS, we strive to provide you with the tools to accentuate the overwhelmingly good reviews that most businesses receive, thereby overshadowing any negative publicity- which is often almost impossible to erase.

Integrated Digital Strategies Can Help

Integrated Digital Strategies (www.idigitalstrategies.com) provides a robust reputation management platform and listing push to more than 100 popular internet sites. This enables companies to closely monitor posted reviews and how they are represented online. We will help you set up a custom dashboard that provides frequent updates so that you are kept abreast of any information that references your company. The good news is that most companies generate positive comments. Estimates are that 75% of all reviews and references online are positive. Those that aren’t positive may now be addressed and possibly corrected.

Contact us today and let us know how Integrated Digital Strategies may assist you in managing your company in the positive manner you desire. We will provide you with the technology required to instantly monitor feedback and present your company in the best light possible.

Answering your prospective franchisee’s questions is one of the most important goals of your content marketing strategy. Embarking on a new franchise business journey is a massive step for anyone, and your franchise prospects are likely to have many questions. To gain their trust - and hopefully their investment - it’s your job to answer these questions.

“As consumers, we expect to be fed great information. As businesses, we like to talk about ourselves and therefore don’t focus on what our prospects and customers are thinking about, worrying about, and asking about.” - Marcus Sheridan, author of They Ask You Answer.

In his revolutionary book about inbound marketing, Sheridan points out that in order to attract customers and gain their trust in your business, you need to ensure that you are addressing their questions and concerns. The same goes for franchise marketing.

Table of Contents

As experts in franchise development marketing, IDS knows precisely what your franchise prospects want to know. Here’s a breakdown.

Questions Prospective franchisees need to know

Critical Questions Your Prospective Franchisees Will Have

Your prospective franchise partners are likely to have many questions about your opportunity and are probably also researching other franchising business opportunities. To stand out from the competition, you must address your franchise prospects’ questions and concerns from the get-go.

Using your website and social media platforms is an excellent way to do this. Here are some crucial questions and concerns you need to address.

What services will I offer?

Many franchise prospects simply want to get in on the franchising business model and don’t always know off the bat what services you offer. By providing a breakdown of your service or product offering on your website and social media channels, you’ll be giving franchise prospects a glimpse of what being a business owner for your franchise will look like.

Will I be successful and profitable?

Your franchise prospects want to know if their investment will be worth it. One of the best ways to do this is to share your franchise businesses' average annual net earnings. We know this might be daunting, but trust us; this is how you earn the trust of prospective franchisees.

It might also be worth researching your industry’s market size and compound annual growth rate to give prospective franchise partners an idea of the industry’s success as a whole.

Why should I choose you?

This is where you get to talk about yourself a little bit. Share with your franchise prospect any awards you have won and any competitive advantages that make your franchise business opportunity more attractive than others.

How much will this cost?

Ah, the big-money question. This is not one to shy away from. Again, sharing this information is how you will build trust with your franchise prospects. The best way to do this is to share a breakdown of your franchise investment fees on your franchise development website.

Do you have discounts available?

Most franchises in the country offer discounts on franchise investment fees for military veterans and first responders. They also sometimes offer reductions in initial fees for female business owners, minorities, and multi-unit investors. Your franchise prospects are aware of this, and they’ll be on the lookout for this information on your website and social media channels.

Do I fit the ideal candidate profile?

Your franchise prospects want and need to know if any prior experience in your industry is required to invest in your franchise. They’ll also be looking for information on the qualities that you look for in your prospective franchise partners. Including this information on your website is a great way to answer any questions your prospect may have. You should also include financial requirements here, such as liquid assets and capital required to invest in your franchise.

What training and support will I receive?

Your franchise prospects want to know that you have their back and that they will be fully equipped to open and operate a franchise with you. You should aim to be exceptionally transparent about the training you provide candidates prior to opening and the ongoing support they will receive as they join your franchise network.

Where can I open a franchise business?

Franchise prospects rarely want to open a new business that is far away from home. They will most often look for franchise opportunities within their cities and states, so it’s vital that you indicate where your franchise is targeted to expand. Including an interactive territories map on your website is a great way to do this.

Can I convert an existing business?

Some prospective franchisees might already be business owners. In this case, they are looking for opportunities to increase their bottom line by partnering with an established brand with a proven business model. You should indicate on your website that you offer opportunities for conversions, as existing business owners will look out for this information.

Can I invest in more than one franchise unit?

Multi-unit ownership is one of the most attractive forms of franchise ownership in franchising. Your prospective franchisees know this and are likely to be interested to know if you offer multi-unit franchising opportunities. On the other hand, some prospective franchise owners may not even know that multi-unit ownership is an option, so you’ll want to make this clear to them.

How do I sign up?

After you’ve spent time and resources educating your franchise prospects about your opportunity, you would be remiss not to show them exactly how they can join your franchise family. A great way to do this is to include a step-by-step flowchart on your website that indicates the different stages of the ownership process. Don’t forget to include the relevant calls- to-action so that your prospect knows how to start the process.

franchise strategy discussion

How IDS Can Help with Your Franchise Development Marketing

The entire IDS staff stays updated on changes in digital marketing by taking part in regular, targeted professional development, and every member of our team is charged with keeping up with the latest in their areas of expertise. This is an essential benefit to our clients, who can rest easy knowing that every facet of their campaign has been carefully strategized by experts in many areas of digital marketing.

At Integrated Digital Strategies, we know that your success is our success. Here is a breakdown of our franchise development marketing services:

We integrate the latest technology at the best value possible by working with best-in-class partners in each discipline. The advantage of our strategy is that we offer constant upgrades and advancements in the emerging digital marketing arena.

Are you interested in working with IDS? Contact us today to get started.

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913

Orlando

100 E Pine Street
Suite #110
Orlando, FL 32801

Franchise Marketing Service

Franchise Industries We Serve

© 2022 Integrated Digital Strategies | Privacy Policy | Sitemap | All Rights Reserved

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram