Investing in both franchise development marketing and franchisee marketing is a great way to ensure that you’re expanding your brand while also helping your franchisees strengthen their businesses. At Integrated Digital Strategies, we can help you do both! In this entry, we’ll cover a few reasons why attending to these considerations is important, and show you how we can help you maximize your marketing effectiveness.
A two-pronged approach to marketing has the potential to greatly benefit your business as a whole. Creating one side of a marketing approach that’s consumer-facing (in order to showcase products and services, special events, and so forth) has the advantage of familiarizing customers with your brand, location, and more. This stands to benefit your franchisees directly as their customer will easily be able to look them up and learn more about their products online.
As you know, helping your franchisees market their business can help them increase sales, which directly benefits you as the franchisor. Creating a second marketing approach that’s franchisee-oriented (in order to showcase the benefits of investment, what your brand has to offer franchise partners, and so forth) can help you to attract the franchisees you need to expand your brand. Linking these two campaigns together on your main website can help you to reach out to franchisees and customers alike, with little extra effort expended on your part. Indeed, when you partner with Integrated Digital Strategies, we can take the hassle out of developing and managing this two-pronged approach.
Integrated Digital Strategies has years of experience helping franchisors develop campaigns that reach out to franchisees and customers simultaneously. Our web design experts know how to create websites that seamlessly integrate these two important marketing approaches. With our help, franchise investment marketing and franchisee marketing are easier than ever – contact us today to see some examples of work we’ve done for other clients! By integrating franchisee and consumer-facing information into your website, we can help you to market both aspects of your business. Why not make the most of your marketing budget by addressing two important areas of your business simultaneously?
Focusing on franchise development marketing and franchisee marketing simultaneously is a snap when you partner with Integrated Digital Strategies. Contact us today to learn more about how we can help you expand your marketing approach!