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Organic Search vs. Paid Search: How They're Different and Why You Need Both

Integrated Digital Strategies | September 15, 2018 |
Reading Time: 3 minutes

If you’re looking for ways to maximize your presence on the internet, search engine marketing is a great place to start. When you deploy the most effective search engine marketing strategies, you’ll more effectively be able to reach out to the customers who are looking for your services. The most effective way to revamp your internet marketing efforts is to improve your rankings in both organic and paid internet searches. Many businesses think that they can grow their business by focusing on one or the other, but the truth is that you can make the most of your efforts by working on both. Here’s a quick breakdown of the difference between organic and paid search engine marketing, and why you need both.

search engine marketing

What is an Organic Search?

Many of us rely on search engines like Google in our daily lives. Whether it’s to answer a quick question, find important facts, or to conduct research, we depend on search engines to provide us with the results we’re looking for. Search engines rely on a number of factors to determine the relevance of search results. One of those factors is keywords. If a page utilizes the exact keywords you’re looking for, it’s more likely to display as one of the top results. Along these lines, if a page is linked elsewhere, it is also deemed to be more relevant than pages that aren’t linked.

Integrated Digital Strategies helps our clients improve their rankings in organic search results by identifying the applicable keywords that are being searched for most often. Then, we redesign your website to include as many of these keywords as possible. Furthermore, we also strategically include backlinks to your content throughout your website, helping you catch the attention of search engines. Our search engine optimization services are an invaluable way to increase your visibility!

What is a Paid Search Engine Marketing?

Like a great organic search result, the goal with a paid search is to appear close to the top of the search results. Unlike organic searches, paid searches allow you to skip to the front of the line! By establishing your search result as a paid ad, you’ll show up close to the top of the list even if your page doesn’t use the keywords as often or isn’t linked to by other pages.

Integrated Digital Strategies has years of experience with paid searches, and we help our clients make the most of their search engine marketing budget by strategically investing in paid search advertising.

Why Do I Need Both?

You might be asking yourself why you need to invest in both paid and organic search engine marketing when both have the same goal of getting you closer to the top of search engine results. When you invest in both strategies, you’re more likely to show up multiple times in search results. Instead of seeing just an organic result or just a paid result, search engine users will see your company appear in multiple top results, increasing the chances of getting a click!

Integrated Digital Strategies understands the nuances of search engine marketing and knows just what it takes to maximize your internet marketing efforts. Contact us today to learn more about how we can help you to promote your business!

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