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Integrated Digital Strategies - A Franchise Marketing Agency

Blogs

Our latest content for marketers who are looking to optimize their website and digital strategy.

July 15, 2017
LinkedIn, Instagram, and 2 Other Social Media Platforms Franchisors Should Use (and How to Use Them)
Social media is proving to be one of the most effective tools for franchise lead generation. More and more, companies are seeing their social media profiles and paid advertising bringing them leads. Social media, as one part of a complete...
June 15, 2017
Want to Shift Your Franchise Development Marketing Focus? We Can Help!
Franchise development has evolved rapidly, but not much of the process has changed over the years. Franchising still offers opportunities to vast audiences that have the desire to follow the American Dream. So the question now is where does this...
May 15, 2017
Why You Need to Shift from Outbound to Inbound Marketing
There's an old saying in the marketing world that states, “half of my advertising works, I just don’t know which half.” The other adage commonly heard was that if you throw your ad dollars against the wall like a bowl...
April 24, 2017
5 Local SEO Mistakes that Hurt Small Businesses
Most small businesses understand the power and importance of Search Engine Optimization. These businesses normally fall into three categories: 1: They have a budget and will hire an outside firm that masters SEO. 2: They get their “cousin Vinny” to...
April 24, 2017
Inbound Marketing for Franchisors and Franchisees: People are Looking for You
Inbound and Franchisee & Franchisor marketing haven’t really gone together in the past. Maybe it has been the fear of implementation across all locations, the costs or the buy in at a local level. A lot of it has to...
April 24, 2017
Inbound Marketing for Targeting Specific Geographic Areas
Franchise Search Engine Marketing is one of the harder marketing tactics in your franchise inbound marketing program. What makes it so hard? Google is continuously changing their algorithms to make search more friendly for the potential prospects looking for you....
April 24, 2017
Reputation Management: Do you know what they are saying about you?
A recent Wall Street Journal article written by Angus Loton reports that small and mid-sized U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year, more...
April 24, 2017
What’s the Best Way to Market Your Practice Locally?
There’s no one size fits all local marketing tactic that will help your practice outrank your competitors. Sorry to break the bad news. However, there are many best practices. At our local marketing agency, we have more of a focus...
April 24, 2017
Why Commit a Year to Inbound Marketing?
I often get asked, “Why should we commit to a whole year with Inbound Marketing?” Most of us live in a fast-paced reality.  We want things to happen now. We want leads now. We want sales now. Plus with all of...
March 31, 2017
What Does My Franchise Prospect Want to Know?
Answering your prospective franchisee’s questions is one of the most important goals of your content marketing strategy. Embarking on a new franchise business journey is a massive step for anyone, and your franchise prospects are likely to have many questions....
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