Inbound and Franchisee & Franchisor marketing haven’t really gone together in the past. Maybe it has been the fear of implementation across all locations, the costs or the buy in at a local level. A lot of it has to...
A recent Wall Street Journal article written by Angus Loton reports that small and mid-sized U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year, more...
There’s no one size fits all local marketing tactic that will help your practice outrank your competitors. Sorry to break the bad news. However, there are many best practices. At our local marketing agency, we have more of a focus...
I often get asked, “Why should we commit to a whole year with Inbound Marketing?” Most of us live in a fast-paced reality. We want things to happen now. We want leads now. We want sales now. Plus with all of...
Answering your prospective franchisee’s questions is one of the most important goals of your content marketing strategy. Embarking on a new franchise business journey is a massive step for anyone, and your franchise prospects are likely to have many questions....
As the owner of a healthcare practice, you might be new to a different type of practice: creating or managing content for a blog on your website. Blogging lies at the center of an inbound marketing strategy and is the...
No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see...
What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and create groups that are...
Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sales....
As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve...
