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October 16, 2016
Is Your Brick-and-Mortar Business Competitive in the Digital World?
No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see...
September 27, 2016
Creating Personas to Enhance Franchise Development
What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and create groups that are...
September 16, 2016
Inbound vs. Outbound Marketing: Let IDS Show You How to Optimize Your Web Presence
Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sales....
August 16, 2016
Blog about Your Practice: Count the Ways Blogging Makes a Difference
As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve...
July 16, 2016
Franchising on Your Mind? 5 Steps to Grow and Expand Your Business
The marketing staff at Integrated Digital Strategies works with both franchisors and franchisees to create a digital marketing platform that engages and retains customers. Integrated Digital Strategies can help franchisors generate attention and traffic from potential investors and help franchisees build...
December 15, 2015
4 Questions to Ask Before Hiring a Local Marketing Agency
As technology marches on through the years, marketing strategies have had to change significantly to keep up. Search Engine Optimization (SEO) and marketing through social media have become essential and mandatory for businesses in the 21st Century. Many businesses, both...
September 16, 2015
3 Ways to Improve Your Dental Content Marketing
Advertising seems like it's losing its appeal. Many dental content marketing consultants say that all you really need is a solid inbound marketing program and new clients will come streaming in the door. Well, I'm here to say that it's...
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