Blogs

Are you looking to reach the widest possible audience with your franchise development efforts? Pay-per-click (PPC) advertising can be an incredibly effective way to fast-track growth, acquire new customers, and stand out in today’s highly competitive landscape. It is especially...

Marketing has evolved significantly in recent years, and with the rise of the internet and social media, traditional outbound marketing tactics have become increasingly ineffective. In this article, we will discuss why outbound tactics are no longer effective and why...

What if I told you that this blog was written with the help of artificial intelligence or AI as a digital marketing tool? Don’t get me wrong; I still wrote this blog, there’s still a human behind the content you’re...

The quick-service-restaurant (QSR) industry is huge, with thousands of franchise brands vying for the same space — where qualified and interested investors live. Today, the industry is home to over 200,000 restaurant businesses, for a US market size of over...

For most business ventures, setting a content marketing plan is a key factor in accomplishing their marketing goals. This is no different for franchises that want to ensure their content marketing performance will boost their franchise development efforts and drive...

Franchise digital marketing is a powerful and cost-effective way for franchisors to promote their brand, products, and services. It can be leveraged to build visibility, garner loyalty from prospective franchisees, and drive sales across multiple markets. [ez-toc] While the importance...

Last year was a whirlwind for the search engine optimization (SEO) industry: Google rolled out its Helpful Content Update (HCU) among six other updates, and released more information on the anticipated Google Analytics 4 (GA4) update; ChatGPT was released in...

At its heart, content marketing is about forging relationships between your brand or business and your best customers, and good digital marketers are always looking for new and effective ways to get that done. [ez-toc] At IDS, we know the...

Hyperlocal marketing can sometimes be a difficult process to manage effectively, even for brands with a rich history in franchising. Candidates who possess the right entrepreneurial backgrounds and meet the financial requirements to own a franchise are not always easy...

So you’ve made an attempt at franchise content marketing, but not everything seems to be going as planned? It’s totally normal to hit a couple of bumps in the road when you first embark on your content marketing journey, and...