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Integrated Digital Strategies - Your Franchise Marketing Agency

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November 26, 2023
Why Are Demographics Frequently Used By Marketers?
When it comes to digital marketing, demographics are frequently used by marketers because they provide valuable information about the characteristics of a population, which can be crucial for understanding and targeting specific consumer groups.  [ez-toc] These characteristics may include age,...
November 12, 2023
What Are the Two Types of Franchise Marketing?
Every business model adapts to new ways of reaching and engaging with their audience in the digital transformation era. The franchise business model is no exception. Franchise development marketing has seen a significant shift towards digital strategies, leveraging technology to...
October 30, 2023
Revolutionizing SEO with AI
If you’ve given artificial intelligence (AI) tools a test run, you’ve probably quickly figured out that while this technology is incredible, it’s not quite ready to take over the world. Yet. But the truth is, like all sectors of the...
October 10, 2023
Why You Don’t Want 100 AI Blog Posts and Other AI Considerations
At IDS, we stay current on industry trends, with every member of our team following the latest in their areas of expertise. We regularly host company-wide meetings so all departments can come together to discuss topics of interest relative to...
October 3, 2023
IDS Lands on the 2023 Inc. 5000 List
Growth. It’s what every parent wants for their children, and what every franchise digital marketing agency wants for itself. Ten years ago, Integrated Digital Strategies (IDS) started as an idea on a shoestring, setting up shop in three rooms where...
September 18, 2023
How to Differentiate Your QSR Franchise
Effective quick-service restaurant (QSR) marketing has never been more important in an industry where competition is rife. As a QSR franchisor, your success hinges on so much more than just the quality of your menu. You also need to be...
August 31, 2023
How Social Media Marketing Can Influence a Business?
In today's digital age, social media has emerged as a game-changer for businesses, including franchises. With billions of active users across various platforms, franchise social media marketing provides an incredible platform to engage with existing customers, attract new ones, and...
August 3, 2023
Is Franchise Brand Awareness a Marketing Strategy?
In the highly competitive world of franchise advertising, marketing strategies are critical for success. Among these strategies, brand awareness has emerged as a potent tool. But is franchise brand awareness a marketing strategy? To answer this question, we must delve...
July 17, 2023
What Are the Strengths of PPC in Digital Marketing?
In today's competitive business landscape, effective marketing strategies are vital for the success of any franchise. One powerful tool recently gaining significant traction is franchise PPC (Pay-Per-Click) marketing. By utilizing PPC campaigns, franchises can effectively reach their target audience and...
July 7, 2023
What Trends Are Driving Innovation in the Franchise Marketing Industry?
Marketing is an ever-evolving industry due to its close connection to the technology and business sectors. As more consumers become increasingly digitally savvy, businesses should embrace innovation to stay ahead of the competition. This is especially true for franchise digital...

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