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Integrated Digital Strategies - A Franchise Marketing Agency

Blogs

Our latest content for marketers who are looking to optimize their website and digital strategy.

April 22, 2021
Trends in Consumer Service Franchises
Society clearly cracked as a result of the unimaginable pressure generated by COVID-19.  The pandemic impacted every industry, some walking away with bruises more tender than others. April 2021 and a lot of us are still left with the same...
April 15, 2021
Integrated Digital Strategies Adds Top-Tier Clients and Continues to Enjoy Impressive Growth!
AMESBURY, MA (PRWEB) APRIL 15, 2021 Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands, has closed out the first quarter with multiple new clients added to its roster, as...
April 6, 2021
Are You Making the Most of Your B2B Keyword Research?
B2B keyword research is one of the most effective ways to find new customers. More and more B2B companies are turning to search engine optimization (SEO) to drive more clients through their doors. Using keywords is the best way to...
March 25, 2021
Who Am I Selling To? Ten Question to Ask During Persona Development
Good digital marketing is all about reaching people with your message, your story, your offering. But not just any people. Franchise brands can only succeed if they speak to their best customers on a consistent basis, so determining who those...
March 23, 2021
Web Development for Franchises: How to Know When Your Website Needs a Refresh
Take a step back, look at your current franchise website - do you think it tells the best story about your business? Does it speak to the personality, culture, and vision of your brand? Is it doing its job to...
March 9, 2021
Top 5 FAQ from Future Franchisees
No matter how comprehensive your franchise website is, prospects will be sure to bring plenty of questions your way before they sign above the dotted line. If you want to bolster your franchise development strategy, you’ll need accurate and transparent...
February 26, 2021
The State of B2B Marketing in Industrial Manufacturing
B2B manufacturing companies operate in many industries. McKinsey & Company break modern manufacturing down into five key sectors: Global innovation for local markets Regional processing Energy and/or resource-intensive commodities Global technologies/innovators Labor-intensive tradables Although each sector's products and services vary...
February 18, 2021
Lead vs. Conversion: What Do They Mean to Your Franchise Sales Development and How Can IDS Help?
If you haven’t already noticed, there are many unique terminologies and acronyms in the digital marketing space that can be confusing to the inexperienced ear: SEO, PPC, sales funnel, optimization, and plenty more. This vocabulary might sound funny, but it’s...
February 2, 2021
Integrated Digital Strategies Enjoys a Robust Year and Continues to Meet the Needs of Clients During the Pandemic
AMESBURY, MASS. (PRWEB) FEBRUARY 02, 2021 As the world rounds the corner of a very challenging year and looks ahead to a new one, Integrated Digital Strategies (IDS), an award-winning digital marketer for franchise brands, has leveraged its growth to continue empowering...
January 21, 2021
Digital Marketing for Franchises: How to Align Your Sales Outreach with a Leads’ Needs
There are plenty of steps in a lead’s journey to get from inquiry to conversion, and one of the most critical stops they’ll make is with you during their first call with you. In franchising, this is a fantastic time...
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