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Integrated Digital Strategies - A Franchise Marketing Agency

Blogs

Our latest content for marketers who are looking to optimize their website and digital strategy.

March 9, 2021
Top 5 FAQ from Future Franchisees
No matter how comprehensive your franchise website is, prospects will be sure to bring plenty of questions your way before they sign above the dotted line. If you want to bolster your franchise development strategy, you’ll need accurate and transparent...
February 26, 2021
The State of B2B Marketing in Industrial Manufacturing
B2B manufacturing companies operate in many industries. McKinsey & Company break modern manufacturing down into five key sectors: Global innovation for local markets Regional processing Energy and/or resource-intensive commodities Global technologies/innovators Labor-intensive tradables Although each sector's products and services vary...
February 18, 2021
Lead vs. Conversion: What Do They Mean to Your Franchise Sales Development and How Can IDS Help?
If you haven’t already noticed, there are many unique terminologies and acronyms in the digital marketing space that can be confusing to the inexperienced ear: SEO, PPC, sales funnel, optimization, and plenty more. This vocabulary might sound funny, but it’s...
February 2, 2021
Integrated Digital Strategies Enjoys a Robust Year and Continues to Meet the Needs of Clients During the Pandemic
AMESBURY, MASS. (PRWEB) FEBRUARY 02, 2021 As the world rounds the corner of a very challenging year and looks ahead to a new one, Integrated Digital Strategies (IDS), an award-winning digital marketer for franchise brands, has leveraged its growth to continue empowering...
January 21, 2021
Digital Marketing for Franchises: How to Align Your Sales Outreach with a Leads’ Needs
There are plenty of steps in a lead’s journey to get from inquiry to conversion, and one of the most critical stops they’ll make is with you during their first call with you. In franchising, this is a fantastic time...
January 14, 2021
The Importance of a Good Relationship Between Marketing and Sales
A common misconception is that sales and marketing people should live in separate worlds all of the time. The truth is, both parties rely on each other for positive results when measuring performance, so why be at odds with each...
December 10, 2020
Understanding Franchise Sales Enablement and How IDS Can Improve Your Franchise Development Process
If you’re not paying attention to your franchise sales process, it could be time to start taking a closer look. Drawing up an effective sales process requires you to fully understand your franchise buyer and provide all the resources they...
November 24, 2020
Maximize Your LinkedIn for B2B with Our Social Media Optimization Services
Social media is becoming increasingly more important to businesses, especially LinkedIn. Great LinkedIn profile optimization can help you better connect with potential customers while also improving your company’s visibility. IDS provides comprehensive social media optimization services to help you fully...
November 19, 2020
B2B Marketing Trends Executives Need to Know Now
If you’re an executive looking to ramp up your sales, there are a few B2B marketing trends that you should be aware of. Integrated Digital Strategies (IDS) specializes in B2B marketing, and we’ve observed that taking these trends into account...
November 17, 2020
Successful Franchisor Stories: The Titus Family and UFG
At IDS, we’ve worked with dozens of franchise brands and have been a part of many successful franchisor stories. This month, Franchise Consultant Magazine features a piece on the Titus family, the founders of franchising powerhouse United Franchise Group (UFG)....
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