Blogs

How often do you search for a specific service “nearby” on a mobile device or desktop? Before technology, word of mouth was how we obtained reliable recommendations, but local SEO marketing is taking over. According to HubSpot, 46% of all...

The Importance of a Comprehensive Strategy Many companies invest in one or two B2B marketing services, but oftentimes they don’t have a marketing strategy. That is, to say, they haven’t coordinated their efforts between trade shows, web development, SEO, and...

At IDS, we do much more than work toward a client’s unique business objectives. Since our beginning in 2012, we’ve strived to build real relationships across all of the industries we serve by making our clients feel valued as business...

Any digital marketer worth his or her salt will tell you — good web development for franchises includes an optimized, robust, and visually interesting website to answer questions and help move your visitors through the sales funnel. As they learn...

AMESBURY, MASS. (PRWEB) SEPTEMBER 10, 2020 Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands has been singled out for the third straight year as a top choice for franchise marketing...

While most franchise executives share a goal of awarding new franchises, they don’t always understand how a well-developed lead nurturing strategy contributes to the franchise marketing process. The term “lead nurturing” refers to direct, or indirect, educational conversations that happen...

No matter the industry, every business owner wants to employ an effective marketing strategy. However, invasive outbound marketing tactics have become increasingly frustrating. IDS has a long history in franchise lead generation, and we know how the process best unfolds....

Every industry has had to adjust to COVID-19, and the franchise sector is no exception. Discovery days are a perfect example: Whereas franchisors could once count on important face-to-face time with prospects, today that’s not a given. As a result,...

Commercial cleaning has emerged as one of the top franchise segments to look out for, and amongst the vast competition, Image One Facility Solutions made a name for themselves as an industry trailblazer. Co-founders Tim Conn and Mike Schuchman started...

IDS has always been active in the B2B space and recently took on a major B2B project where we delivered robust industrial digital marketing services to Artisan Industries, a provider of thermal separation solutions. Unique Chemical Processing Digital Marketing Strategies for Artisan...