Blogs

Take a step back, look at your current franchise website - do you think it tells the best story about your business? Does it speak to the personality, culture, and vision of your brand? Is it doing its job to...

No matter how comprehensive your franchise website is, prospects will be sure to bring plenty of questions your way before they sign above the dotted line. If you want to bolster your franchise development strategy, you’ll need accurate and transparent...

B2B manufacturing companies operate in many industries. McKinsey & Company break modern manufacturing down into five key sectors: Global innovation for local markets Regional processing Energy and/or resource-intensive commodities Global technologies/innovators Labor-intensive tradables Although each sector's products and services vary...

If you haven’t already noticed, there are many unique terminologies and acronyms in the digital marketing space that can be confusing to the inexperienced ear: SEO, PPC, sales funnel, optimization, and plenty more. This vocabulary might sound funny, but it’s...

AMESBURY, MASS. (PRWEB) FEBRUARY 02, 2021 As the world rounds the corner of a very challenging year and looks ahead to a new one, Integrated Digital Strategies (IDS), an award-winning digital marketer for franchise brands, has leveraged its growth to continue empowering...

There are plenty of steps in a lead’s journey to get from inquiry to conversion, and one of the most critical stops they’ll make is with you during their first call with you. In franchising, this is a fantastic time...

A common misconception is that sales and marketing people should live in separate worlds all of the time. The truth is, both parties rely on each other for positive results when measuring performance, so why be at odds with each...

If you’re not paying attention to your franchise sales process, it could be time to start taking a closer look. Drawing up an effective sales process requires you to fully understand your franchise buyer and provide all the resources they...

Social media is becoming increasingly more important to businesses, especially LinkedIn. Great LinkedIn profile optimization can help you better connect with potential customers while also improving your company’s visibility. IDS provides comprehensive social media optimization services to help you fully...

If you’re an executive looking to ramp up your sales, there are a few B2B marketing trends that you should be aware of. Integrated Digital Strategies (IDS) specializes in B2B marketing, and we’ve observed that taking these trends into account...