There are plenty of steps in a lead’s journey to get from inquiry to conversion, and one of the most critical stops they’ll make is with you during their first call with you. In franchising, this is a fantastic time...
A common misconception is that sales and marketing people should live in separate worlds all of the time. The truth is, both parties rely on each other for positive results when measuring performance, so why be at odds with each...
If you’re not paying attention to your franchise sales process, it could be time to start taking a closer look. Drawing up an effective sales process requires you to fully understand your franchise buyer and provide all the resources they...
Social media is becoming increasingly more important to businesses, especially LinkedIn. Great LinkedIn profile optimization can help you better connect with potential customers while also improving your company’s visibility. IDS provides comprehensive social media optimization services to help you fully...
If you’re an executive looking to ramp up your sales, there are a few B2B marketing trends that you should be aware of. Integrated Digital Strategies (IDS) specializes in B2B marketing, and we’ve observed that taking these trends into account...
At IDS, we’ve worked with dozens of franchise brands and have been a part of many successful franchisor stories. This month, Franchise Consultant Magazine features a piece on the Titus family, the founders of franchising powerhouse United Franchise Group (UFG)....
How often do you search for a specific service “nearby” on a mobile device or desktop? Before technology, word of mouth was how we obtained reliable recommendations, but local SEO marketing is taking over. According to HubSpot, 46% of all...
The Importance of a Comprehensive Strategy Many companies invest in one or two B2B marketing services, but oftentimes they don’t have a marketing strategy. That is, to say, they haven’t coordinated their efforts between trade shows, web development, SEO, and...
At IDS, we do much more than work toward a client’s unique business objectives. Since our beginning in 2012, we’ve strived to build real relationships across all of the industries we serve by making our clients feel valued as business...
Any digital marketer worth his or her salt will tell you — good web development for franchises includes an optimized, robust, and visually interesting website to answer questions and help move your visitors through the sales funnel. As they learn...