Blog | Page 7 of 8 | Integrated Digital Strategies

Four Ways to Optimize Your Content to Bring in New Patients

content optimization blocks

As the owner of a healthcare practice, you might be new to a different type of practice: creating or managing content for a blog on your website. Blogging lies at the center of an inbound marketing strategy and is the most important step you can take to attract new patients to your practice and invigorate […]

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Is Your Brick-and-Mortar Business Competitive in the Digital World?

online business presence

No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping. Although you’re savvy enough to realize that some shoppers will always prefer to see and hold products in their hands before making a purchase, you’ve been around long enough […]

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Creating Personas to Enhance Franchise Development

franchise development

What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and create groups that are categorized into franchise personas. As soon as personas are identified, the next step is to […]

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Inbound vs. Outbound Marketing: Let IDS Show You How to Optimize Your Web Presence

Inbound vs. Outbound Marketing

Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sales. Brand equity is the value that comes from having a great, reliable product. It’s the force […]

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Blog about Your Practice: Count the Ways Blogging Makes a Difference

blog about your practice

As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve concluded that these two questions are not mutually exclusive; you can be profitable and steer people to […]

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