Blog | Page 7 of 8 | Integrated Digital Strategies

Creating Personas to Enhance Franchise Development

franchise development

What is Franchise Development? It is the process of identifying the different people who buy particular franchises. Each franchise organization has unique attributes that attract potential buyers and it is critical to identify these attributes and create groups that are categorized into franchise personas. As soon as personas are identified, the next step is to […]

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Inbound vs. Outbound Marketing: Let IDS Show You How to Optimize Your Web Presence

Inbound vs. Outbound Marketing

Face it: To get customers more familiar with your brand, you need marketing. The end goal is gaining more brand awareness, or customer familiarity with your products and services, and leveraging that brand awareness into brand equity and increased sales. Brand equity is the value that comes from having a great, reliable product. It’s the force […]

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Blog about Your Practice: Count the Ways Blogging Makes a Difference

blog about your practice

As a health care professional, you’ve probably debated the same two questions with your colleagues as with your peers: Are we in the business of making money, or are we in the business of helping people? With any luck, you’ve concluded that these two questions are not mutually exclusive; you can be profitable and steer people to […]

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Franchising on Your Mind? 5 Steps to Grow and Expand Your Business

grow and expand your business

The marketing staff at Integrated Digital Strategies works with both franchisors and franchisees to create a digital marketing platform that engages and retains customers. Integrated Digital Strategies can help franchisors generate attention and traffic from potential investors and help franchisees build the franchise’s digital brand and online presence. To create the most effective content marketing, the […]

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4 Questions to Ask Before Hiring a Local Marketing Agency

local marketing agency questions

As technology marches on through the years, marketing strategies have had to change significantly to keep up. Search Engine Optimization (SEO) and marketing through social media have become essential and mandatory for businesses in the 21st Century. Many businesses, both large and small, do not have the expertise to develop a comprehensive digital marketing strategy, […]

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