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September 10, 2020
Integrated Digital Strategies Recognized by Entrepreneur Magazine as a Top-Tier Franchise Digital Marketing Agency
AMESBURY, MASS. (PRWEB) SEPTEMBER 10, 2020 Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchise brands has been singled out for the third straight year as a top choice for franchise marketing...
August 25, 2020
What are Lead Nurturing Services and Why Do You Need Them?
While most franchise executives share a goal of awarding new franchises, they don’t always understand how a well-developed lead nurturing strategy contributes to the franchise marketing process. The term “lead nurturing” refers to direct, or indirect, educational conversations that happen...
August 18, 2020
Franchise Lead Generation: Best Tactics to Attract, Engage, and Delight Franchise Leads
No matter the industry, every business owner wants to employ an effective marketing strategy. However, invasive outbound marketing tactics have become increasingly frustrating. IDS has a long history in franchise lead generation, and we know how the process best unfolds....
July 9, 2020
Virtual Discovery Days — The Future of Franchise Sales and Development?
Every industry has had to adjust to COVID-19, and the franchise sector is no exception. Discovery days are a perfect example: Whereas franchisors could once count on important face-to-face time with prospects, today that’s not a given. As a result,...
July 1, 2020
IDS Client Spotlight: Image One
Commercial cleaning has emerged as one of the top franchise segments to look out for, and amongst the vast competition, Image One Facility Solutions made a name for themselves as an industry trailblazer. Co-founders Tim Conn and Mike Schuchman started...
June 25, 2020
Our B2B Digital Marketing Agency Partners with Artisan Industries
IDS has always been active in the B2B space and recently took on a major B2B project where we delivered robust industrial digital marketing services to Artisan Industries, a provider of thermal separation solutions. Unique Chemical Processing Digital Marketing Strategies for Artisan...
June 23, 2020
Why Investing In Online Marketing for the B2B Industry is Crucial in a New Economy
As we deal with the effects of COVID-19, digital marketing is expected to play a crucial role in instilling buyer confidence, possibly greater than it ever has before. Buyer trends from all around the world have shown hesitancy since the...
June 1, 2020
IDS Client Spotlight: U.S. Lawns
U.S. Lawns is the leading commercial landscape maintenance franchise in the country with approximately 190 franchisees across 250 locations. As we’ve supported U.S. Lawns in their digital franchise marketing efforts, we’ve gotten to know them as a company that goes...
May 28, 2020
IDS Employee Spotlight: Dr. Christina Hartman, Senior Content Writer
What sets IDS apart from other agencies out there is our ability to tell a client's story the way they want it to be told. Someone who has mastered this art is this month's spotlight employee: Senior Content Writer, Dr. Christina...
May 15, 2020
The Basics of Franchise Digital Marketing
Franchise digital marketing is a unique niche within the marketing world. If you’re a franchisor and have been managing your own digital presence, you probably already know that it requires a specialized skillset. IDS is the premiere franchise digital marketing...
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