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May 4, 2020
Joe Mohay Talks Trust in Franchise Selling on Vendasta's "Conquer Local" Podcast
Our very own Joe Mohay got a chance to sit down with George Leith on episode 332 of Vendasta's Conquer Local podcast to talk the X's and O's of franchise sales. The two went into the details of franchising, the...
April 30, 2020
IDS Employee Spotlight: Katie Knapp, Sr. Account Manager
Positivity is hard to come by in these trying times, so Integrated Digital Strategies wants to take a moment to celebrate our team. We have grown quite a bit in the past year, from moving to our beautiful new office...
April 23, 2020
IDS Founders Spotlight: Steve Galligan
As recently as ten years ago, there wasn’t a comprehensive online franchise marketing resource for franchisors to turn to. Oftentimes, they’d partner with agencies that were used to promoting business-to-consumer (B2C) products and services. Without a nuanced understanding of franchisors’...
April 16, 2020
3 Reasons Our Franchise Family Should Be Optimistic About the Future
It’s quite clear that a significant portion of the franchise industry has been hit hard by the effects of COVID-19. Society has been put on pause, and the temporary closure of businesses has put plenty of us in an endless...
March 31, 2020
Navigating Your Franchise Digital Marketing Strategy During COVID-19
As most of us sit home and wait for the coronavirus to run its course, U.S. businesses of all sizes are faced with a massive economic downturn that could spell their demise. It’s a bleak picture for sure, but the...
February 20, 2020
Talking Shop with IDS: IFA Convention 2020 Q&A with Co-Founders Steve Galligan and Joseph Mohay
The International Franchise Association (IFA) held its annual convention in sunny Orlando, Florida, for a receptive audience filled with some of the most accomplished names in the franchise industry. Integrated Digital Strategies’ (IDS) co-founders Steve Galligan and Joe Mohay attended...
February 10, 2020
(PRWEB): Integrated Digital Strategies (IDS) Rebrands with New Logo and New Website
BOSTON (PRWEB) FEBRUARY 20, 2020: Integrated Digital Strategies (IDS), a complete digital marketing solution, has rebranded and unveiled a new logo — the lighthouse. Specializing in franchise brands, franchise development and local franchisee marketing, IDS recently debuted its new look...
December 20, 2019
(PRWEB): Integrated Digital Strategies Relocates!
AMESBURY, MASS. (PRWEB) DECEMBER 19, 2019: Integrated Digital Strategies (IDS), a nationally recognized digital marketing firm specializing in campaigns for established and emerging franchises, has moved its offices to a larger location, in anticipation of continued growth. Singled out for the...
December 19, 2019
Make a Connection with Your Buyer: The Power of Emotion
Companies are always looking for new and effective ways to optimize their marketing strategies and better understand the buyer’s mentality. There are incredible benefits to analyzing the emotional state of consumers — and the processes they go through when making...
November 21, 2019
The Cost-Effectiveness of Inbound vs Outbound Marketing
Most businesses, big or small, are looking to improve their marketing efforts, but sometimes it’s hard to identify the most cost-effective and reliable way to do that. Integrated Digital Strategies  can improve the online franchise marketing efforts of your business using...
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