Why Should You Pay for Search Engine Marketing? | Integrated Digital Strategies

PPC: Why Should You Pay for Advertising?

If you’ve already invested time and money into developing a new website for your brand, it can be tempting to sit back and hope that the site will attract attention on its own. It’s true that having a well-designed website is one of the most important things a business can do to market itself. However, not paying to advertise that website is a surefire way to see disappointing results. Search engine marketing is an important and necessary strategy to ensure that as many people see your website as possible. Let’s take a closer look at the reasons why you should invest in advertising your website.

search engine marketing

What is Search Engine Marketing?

Search engine marketing refers to the act of marketing your website through strategically using search engines and their features. Potential customers who are unfamiliar with your brand will likely stumble across your website while doing internet research. It’s important to understand what those potential customers are searching for in order to make your brand more visible in their search results.


Search engine marketing relies on a combination of factors to get their attention. First, consistent research and application of the keywords they are most likely to search help to place your website in relevant search results. Furthermore, pay-per-click advertising allows you to pay to appear closer to the top of these search results. Through a combination of the most relevant keywords and pay-per-click advertising, your website has the potential to show up in more searches and closer to the top of the results.

How Can Search Engine Marketing Help Franchisors Specifically?

If you’re running a franchise brand, you have a lot to gain from investing in search engine marketing. Oftentimes, potential franchisees cast a wide net while searching for opportunities. They may be unaware of your brand and why it stands out from the competition. Integrating a wide range of relevant search terms into your content is a great way to grab the attention of potential investors who are looking for an opportunity like yours!

How Can Integrated Digital Strategies Help?

At Integrated Digital Strategies, we’re experts when it comes to maximizing the potential of your website. We work with search engine marketing professionals, top-notch content producers, and search engine optimization experts to ensure that you’re getting the best results for your advertising dollars. We provide a range of services to our clients to get their website more traffic while working within their budget. We can redesign your website so that it communicates your message effectively while also integrating relevant search terms. We’ll work with advertising platforms like Google My Business and pay-per-click providers to ensure that your website’s visibility is increased in relevant search results. We can also help you integrate a regular blog onto your website, ensuring that you have as many opportunities as possible to capture highly-searched keywords.


These are just a few of the reasons why investing in pay-per-click and other search engine marketing strategies is a worthwhile investment. Contact us today to learn more about how Integrated Digital Strategies can help your website increase its traffic!