Having the ability to introduce thousands of consumers to your product or service on a regular basis is the dream of any business owner — and the good news is, social media can help turn that dream into a reality. If used correctly, social media can create public awareness of your brand far better than any outbound marketing effort, and in a highly cost-effective way. Since its introduction, Facebook, for instance, has experienced explosive growth, with user activity reaching 2.41 billion in 2019. Other social platforms have seen similar growth. They all enjoy audiences that your business should tap into if you want to reach your best customer and tell your brand’s story — and with plenty of platforms to take advantage of, social media marketing for business franchises can create an awareness of your brand that is unique and valuable.
Social media is your business’s chance to create a direct line of communication between your brand and the public, so it’s important to make content meaningful and to take its potential seriously (even if your brand is all about fun). One of the very first things you’ll need to do is establish your brand’s personality through the voice you use — the words and language you employ that speak to your brand’s story and culture. Establishing a brand voice is very important because it lets an audience know how to interpret you. Are you serious, are you light-hearted? Are you direct, are you personal? Your brand voice will be determined by what it is you have to offer and who it is you’re trying to reach, so it’s important to put some time and thought into it, and to be consistent. By developing a voice that your audience can relate to and count on, you build a relationship with them that encourages trust and loyalty.
These days, more people are spending more time on social media and less time paying attention to content that’s not immediately meaningful or interesting. So what’s a brand to do? Building a strong social media presence is all about standing out from the crowd, and depending on what social media platform you’re using, that’s accomplished in different ways. But by varying the content of your posts from day to day, alternating between photos, videos, and content that asks something of its audience, for instance, you’ll be able to gauge what works and what doesn’t. Effective social media marketing for business franchises relies on content that is fresh, authentic, and engaged with, and it’s up to you to make sure you create that kind of content regularly.
Remember, it’s not enough to create a presence on social media and then just walk away. You need to stay involved. By interacting with visitors on your page and paying attention to your posts’ engagements, you’ll be able to get a better idea of what your customers are responding to and what matters to them. This is critical to developing or reinforcing your brand’s voice and culture. Make it a point to use social media regularly, post consistently, and respond to engagement. Doing so will allow you to reach your best customer and grow your brand’s reach.
Would you like to know more about how social media marketing for business franchises can accelerate your business’s brand awareness? Contact Intergrated Digital Strategies today.