Franchise development marketing is absolutely integral to the expansion of any franchise. By deploying just the right digital marketing strategies, franchisors can get the word out about their brand and their investment opportunity. This kind of publicity is key to any franchisor who is looking to expand their brand. In this entry, we'll cover a few of the ways that Integrated Digital Strategies helps our clients to get the most out of their franchise development marketing efforts.
One of the key ways Integrated Digital Strategies helps franchisors is by revamping their websites. Potential franchisors love content-rich websites that outline everything they'd like to know about your business, from investment information to the support they'll receive. With our help, you'll enjoy a website that gives potential franchisees all of the information they'll need to know before deciding to reach out to you to learn more. We have years of experience helping franchisors develop their web presence, and our expertise can help you reap the rewards of a state-of-the-art, content-rich website to aid in your franchise development marketing. Best of all, search engines love our websites just as much as potential franchisees!
Nowadays, many people rely on simple Google searches in order to learn more about any given topic. Integrated Digital Strategies dedicates immense time and resources to researching popular Google search terms, and helping our clients to integrate these terms into their web content. This way, they have higher chances of showing up when potential clients perform Google searches, thus boosting their traffic. Between the websites, blogs, and social media campaigns we develop, we help our clients to vastly increase their chances of being hit upon by Google searches, making their websites virtual magnets for potential customers.
It's true that no one understands your franchise business like you do, but at Integrated Digital Strategies, we're excited to learn about what you do. We have years of experience in franchise development marketing, and our content experts understand what it takes to draw potential investors in, give them the information they need, and facilitate taking the next steps toward contacting you. When you rely on our team of experts, you can rest easy knowing that we'll deal with all of the hassles of maintaining your web presence and keeping it functioning as effectively as possible.
These are just a few ways that Integrated Digital Strategies can help with franchise development marketing. Contact us today to learn more!
Have you been wondering how to reach potential franchisees most effectively? At Integrated Digital Strategies, it's all we think about! While you've likely invested in a marketing strategy and franchise website design in the past, many franchisors don't realize that it's important to revisit these every year. In this entry, we'll explain how regularly assessing your marketing strategy and website design can help you to stay aware of who your potential franchisees are, and reach them most effectively.
If you're a franchisor, you've probably got a great understanding of who your potential franchisees are. However, many entrepreneurs don't realize that demographics are constantly shifting. For instance, millennials are one demographic that many businesses are keenly interested in understanding. These young adults have their own interests, tastes, and ways of communicating. Thus, it's important that entrepreneurs understand the best possible language and mediums for attracting their attention to franchise with their business.
Regularly auditing your marketing plan to be sure you're reaching key demographics such as millennials or baby boomers is one important way to help your franchise stay on top. At Integrated Digital Strategies, our inbound marketing experts can help you identify your ideal franchisees, as well as target your marketing efforts directly to them, making sure you get the most "bang" for your marketing "buck."
One important reason to keep your franchise website updated is to make sure it always looks fresh, helping you put your best foot forward when you are trying to attract potential franchisees to your business. When you work with Integrated Digital Strategies, our website design experts can help you make sure your franchise website looks great, runs great, and contains all of the useful information potential franchisees are looking for.
Furthermore, keeping the language on your website fresh is an important way to ensure that you are effectively reaching your target audience. In the 21st century, people rely on search engines like Google more than ever to find what they are looking for. Thus, keywords are especially crucial if you're wondering how to market your business most effectively. An important part of what we do at Integrated Digital Strategies is researching the efficacy of keywords, helping our clients ensure that the vocabulary they've chosen has the potential to pull in plenty of traffic. Since popular keywords are always changing, it's important to keep your website updated so that it always stays strong in Google searches.
These are just a few tips on how to reach potential franchisees by regularly updating your marketing strategy and franchise website. To learn more about the services we provide at Integrated Digital Strategies, contact us today!
Creating the best possible content marketing strategy for potential franchisees is key for any franchise owner looking to get ahead. At Integrated Digital Strategies, helping businesses reach just the right audience is our specialty. In this entry, we'll cover a few ways we create the right content for potential franchises.
One of the ways we help franchise owners to reach out to the right audience is by helping them develop "personas" of their target potential franchise investors. Based on factors including demographic research and business owners' own experience, we'll develop profiles of the potential franchisees you're looking to reach out to. For example, some franchisors may observe that they attract a large number of investors who fit the profile of "First-Time Investor Fiona," a successful businesswoman who is looking to branch out by investing in her own franchise; or "Conversion Calvin" who already works in a given industry but is looking to own his own business rather than working for someone else. By carefully researching the characteristics of these investor types, we're able to write content that is targeted towards these specific potential franchisees.
Another key way Integrated Digital Strategies utilizes these personas is by pairing them with search engine optimization (SEO) keyword research. We constantly conduct research on which terms are most commonly searched on Google, allowing us to include these terms in content, thus garnering more traffic for our clients from Google searches. Having insight into who is searching for what as they seek out investment opportunities helps the franchisors we serve to reach the right potential franchisees.
Finally, Integrated Digital Strategies helps the franchisors who work with us to reach out to their potential franchisees by providing them with content marketing in a variety of mediums. Our website design specialists can help ensure that your "home base" always looks and operates great, while blog entries give even further opportunities for SEO hits. Social media campaigns allow even methods to contact and interact with potential franchisees. At Integrated Digital Strategies, our expertise on all of these platforms (and more!) helps us to build business for our clients.
These are just a few ways that content marketing can be used to your advantage to reach out to potential franchisees for your franchise. Contact us today to learn more about how Integrated Digital Strategies can help!
No one has to remind you, the owner of a brick-and-mortar business, that consumers continue to migrate to the “surf and click” domain of online shopping.
Although you’re savvy enough to realize that some shoppers will always prefer to see and hold products in their hands before making a purchase, you’ve been around long enough to know that you cannot afford to take these tactile shoppers—and others like them—for granted.
You must stay competitive in the digital world—and your website, arguably your business’s best advertisement and the sharpest tool in your marketing arsenal, holds the key. Only by using your website can you unlock the transformative influence of inbound marketing, enhance your online business presence, and continually attract new customers. You might even show those “surf and clickers” what they’re missing.
As a brick-and-mortar business owner, you probably have done your fair share of outbound marketing, such as the catalogs, sales offers, coupons, flyers, postcards, and other materials that have gone out your door. Even when these pieces are executed perfectly, you know that, at best, they might generate a response rate of about 2 percent.
Inbound marketing reverses this traditional flow of marketing—and greatly increases your odds of success by bringing vetted customers in through the door of your brick-and-mortar business. Content serves as the bait, and once customers are hooked by the content you offer, all you have to do is reel them in.
With a sound marketing strategy as the foundation, inbound marketing can draw customers to your business at a fraction of the cost of outbound marketing initiatives while transforming your online business presence.
Before you begin to integrate the six tactics of an inbound marketing strategy, consider inbound marketing’s track record of success. HubSpot’s eighth annual report on the strategy—the result of interviews with more than 4,500 businesses—found that inbound marketing is:
If you’re familiar with the sales “funnel,” you’ll see some similarities in how inbound marketing is designed to motivate potential customers, moving them through the four-step process of attraction, conversion, closing, and indulging/surprising them (in other words, keeping them happy).
With this strategy as your backdrop, six inbound marketing tactics will increase your online business presence and help your business stay competitive in the digital marketplace:
Mastering the tactics of inbound marketing requires skill, experience, and steady, confident leadership. But even the most impressive efforts will flounder if they are not driven by a sound inbound marketing strategy.
Call the professionals at Integrated Digital Strategies for a consultation. When it comes to inbound marketing, they know all the right moves, and they will ensure that your brick-and-mortar business stays competitive in the digital world with an online business presence.
The marketing staff at Integrated Digital Strategies works with both franchisors and franchisees to create a digital marketing platform that engages and retains customers.
Integrated Digital Strategies can help franchisors generate attention and traffic from potential investors and help franchisees build the franchise’s digital brand and online presence.
To create the most effective content marketing, the marketer steps into the shoes of his or her audience and inquires about what everyone wants.
It’s all about telling a brand story and conveying that story in ways relevant to your audience. Now more than ever, that means embracing inbound marketing.
The best marketing message is hobbled if it can’t reach its audience quickly and engage that audience. Another thing to realize is that there are two sides to the digital marketing coin—content creation and content dissemination.
The first thing that the franchisor wants to do is to convey a brand story; the second thing is to relate that brand story to a franchisee’s life. This is a win-win-win for franchisors, franchisees, and customers whom franchisees will serve.
Whether you’re talking about franchisors reaching out to franchisees or franchisees reaching out to customers, you need relevant, engaging content and a practical means of transmitting that content (for example, digital marketing directly to your audience) to be effective.
The idea behind integrating your sales and marketing teams is that by aligning these processes, you’ll move everyone toward the same goal, increasing accountability and achieving up to a 20% increase in annual revenue growth, according to HubSpot.
The next big thing that franchises are embracing is pipeline marketing. This is a new iteration of lead generation that connects marketing and sales data to facilitate better decision making and key performance indicators more relevant to conversions and sales.
Bringing sales quotas into your marketing and lead generation processes leads to greater alignment, accountability, and more collective incentives for cooperation in your franchise.
Combining sales and marketing processes also eliminates potential communication barriers and builds teams around buyer personas and goals rather than insulated departmental incentives.
A responsive website with regularly updated content and inbound marketing that constantly pulls in new customers (more on that below) are great pillars on which to expand your business.
For even more leads and growth, you’ll need to be seen on Google’s first page of search engine results, which will probably require getting involved in an online listing management program.
Email marketing campaigns, social media engagement, and blogs curating unique content are the bread and butter of inbound marketing. Inbound marketing uses various forms of content marketing to reach out to customers at different phases of the buyer’s journey.
The advantages of inbound marketing are manifold. Rather than blasting out one cookie-cutter message, social media engagement allows your franchise to interact with franchisors, franchisees, and customers in fresh ways.
Email marketing campaigns also keep everyone on their toes and held to account since you know what’s working and what isn’t, based on open and response rates. As a result, you know who’s interested and who wants a specific kind of content.
That kind of targeting and responsiveness allows you to build better relationships and to better communicate your franchise’s brand story.
To know whether your marketing is on point or needs recalibration, you need a marketing dashboard that will show you how key performance indicators (KPIs) relate to your marketing efforts.
Without analytics and tracking, you’re essentially throwing a dart in a darkened bar—you might hit the bulls-eye, but better analytics and tracking can help you see the target and, more importantly, tell you when you’ve hit a bulls-eye!
Integrated Digital Strategies can help your franchise achieve more growth through content marketing, tracking and analytics, and improved lead generation. Contact us to learn more!