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Integrated Digital Strategies - A Franchise Marketing Agency

Take a step back, look at your current franchise website - do you think it tells the best story about your business? Does it speak to the personality, culture, and vision of your brand? Is it doing its job to help validate a decision or just causing more confusion?

From a candidate’s perspective, a franchise investment is a significant decision to make, and your website is your brand’s first impression. Today’s web user expects a seamless digital experience and anything less will drive them away in less than a second. At Integrated Digital Strategies (IDS), we have almost a decade of experience in web development for franchises; and we take pride in bringing our client's visions to life in the form of high-performing websites. Let's get into just a couple of the reasons you should consider revamping your franchise development website.

Do you optimize your web copy?

Effective web copy not only tells the story of your franchise investor's experience, but it should also be optimized to be recognized by Google and other popular search engines as a valuable resource for relevant subject matters. According to recent studies, only 25% of users go to the second page of Google search results. By optimizing all of your web copy, Google’s algorithms will prioritize your information ahead of the competition and organically increase your exposure by slowly moving your pages to the top of search results.

Part of our onboarding processes for digital marketing for franchises includes a full audit of your website's current standings and identification of pinpoint areas of improvement. If you're interested in learning more about how you can optimize your SEO strategies, please request a complimentary site audit today.

Is your website mobile-friendly?

Nowadays, almost everyone has a smartphone, which means having a sleek and well-performing mobile presence is an absolute must for franchisors. 

Your website’s performance on a mobile device significantly influences the first impression you make with potential investors. By prioritizing this on-the-go experience, your brand will be more likely to attract leads that prioritize innovation and understand the importance of well-rounded digital marketing for a franchise

Does your website speak to investors?

Maintaining brand identity is essential, but a franchise site should sell your investment opportunity first. An effective franchise development site should tell the story of an investor’s buyer journey and provide relevant information about the brand. That’s why content marketing and web design for franchises are incredibly important as you look to differentiate your user’s experience from what they would expect from a consumer-facing website.

Are you educating your reader with new information?

Content marketing is a great way to differentiate your brand from the competition as a thought leader. Blogs, e-books, and infographics are a great way to establish credibility and provide users with relevant industry news and information. We've worked with brands across various industries, so our content team understands the importance of familiarizing ourselves with fresh new topics that investors want to learn more about.

Are you interested in learning more about IDS’ web development for franchisees or how you can improve your current marketing strategy? Get in touch with a member of our team today!

There are plenty of steps in a lead’s journey to get from inquiry to conversion, and one of the most critical stops they’ll make is with you during their first call with you. In franchising, this is a fantastic time for you to get to know the prospective business partner, uncover their goals, and provide them with an incredible opportunity to take the next best step in their career. 

Integrated Digital Strategies (IDS) is an agency that specializes in digital marketing for franchises. With almost a decade of franchising experience, we’ve come to realize how important it is to make a lasting first impression. Today we would like to share some tips with you on mastering the discovery process and aligning your conversation with your buyer’s needs. 

Understand You Personas

There is no such thing as a cookie-cutter approach to communicating with your leads. Franchisees come from all walks of life, from retired veterans to entrepreneurial-minded millennials. Having said that, it’s imperative to assess your leads’ needs and provide them with relevant information. Part of our onboarding strategy at IDS is to develop those personas, walk in that person’s shoes, and pinpoint what questions they will need answered before conversion. AT IDS, these personas will be our roadmap to creating meaningful content that hits home with your ideal investor. Uniquely appealing to each lead by anticipating and addressing their needs and queries through digital marketing for franchises is vital to the process. 

Provide Resources and Solutions

Pinpointing and providing relevancy is where hiring a team specializing in digital marketing for franchises like IDS comes in real handy. Your franchise website should be filled with industry and brand-specific content that highlights key differentiators that help your concept stand out along the way. Your digital presence should tell a story, and the main characters of that story should be the personas we mentioned. Your sales team should be equipped with those resources if you’d like to have a consistent and meaningful development process. Here are a few examples of resources that we have created for our clients that will make a lasting impact on your franchise leads:

No Dead Ends  

The last thing you want is for your lead to step away from a call without any next steps or a plan of action. Before the conversation comes to a close, they should have a clear understanding of what that next step is if they’re interested in moving forward. This process could be entirely new to the person you’re speaking with, so it’s essential to provide guidance. Once you’ve completed the call and have a clear understanding of their personal pain points or questions, it would be beneficial to reach back out with resources, guides, or testimonials that might help them make a more informed decision down the road.  

If you’re interested in learning more about what the IDS team of digital marketers for franchisors has done to bolster our clients’ sales performance, please reach out to a member of our team today.

A common misconception is that sales and marketing people should live in separate worlds all of the time. The truth is, both parties rely on each other for positive results when measuring performance, so why be at odds with each other? Instead, there is a way that we can come together, develop an educated sales management strategy, and bolster our marketing message.

At Integrated Digital Strategies (IDS), we have solidified ourselves as a top supplier to offer digital marketing for franchise brands. We soon realized through experience that the best way to master your craft and develop a comprehensive strategy is by coordinating your sales and marketing efforts. Our franchise development sales team and marketing professionals work in tandem to accomplish a common goal for our clients. We’ve seen how this entire process unfolds time and time again, and now we want to share some of our experiences with you. 

Align Your Sights on the Right Prospects

Inbound marketing is a hyper-focused method of sending a message to the right buyer at the right time, but we needed to dig deeper. Our sales management experts can relay valuable information to our marketers to fully understand a target demographic. Conversations that a salesperson has with prospects can be repurposed to develop meaningful content about a specific subject or draw in qualified candidates from a particular industry. By doing so, our campaigns have a greater purpose of helping guide the right individuals through the sales funnel. 

What Questions Can You Address?

What is stopping your prospects from moving down that funnel? Are they not getting all the information they need to feel confident about making a decision? Understanding your target audience is a great way to build your fundamental understanding of who you’re speaking to -- the next step is to address the most frequently asked questions by creating SEO rich content. 

If your sales representatives are having conversations with prospects that lead to familiar comments or concerns, your marketing team can help get them the right answers before picking up the phone. IDS’ content marketers will take the time to continuously update your website and incorporate pertinent information that will keep the discovery process running smoothly. Also, by updating your FAQ page, we have an opportunity for our writers to include relevant search terms throughout your web copy. 

Outreach, Fill in the Gaps 

You have all of your content ready to go, but you don’t have to sit back and hope that your leads will stumble upon these resources organically.  Sales enablement is the process of arming your sales management team with the right content to pass on to your prospects. To see the process through fully, your outreach team can include relevant links in their marketing emails or even use those resources as a reference in ongoing conversations. By nurturing a healthy relationship between your sales management and marketing departments, you’ll minimize your efforts and eliminate some of the pain points that once limited your outreach efforts. 

The importance of digital marketing for franchise brands is only growing, and IDS has years of experience to help you stay ahead of the competition. Feel free to contact a member of our team today if you have any questions.

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913

Orlando

100 E Pine Street
Suite #110
Orlando, FL 32801

Franchise Marketing Service

Franchise Industries We Serve

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