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Integrated Digital Strategies - A Franchise Marketing Agency

If COVID-19 has taught us anything, it’s not to take anything for granted. Life can change in an instant, which can be incredibly stressful for business owners. As if they don't have enough on their plates, entrepreneurs and small business owners must do everything they can to lessen risk and boost ROI — tough enough in good times. But in bad? Now their lives get a whole lot more complicated.

Perhaps that’s why the franchise model has always been so appealing. As compared to going it alone, franchises offer small business owners a lot of security in the way of tested business models, franchisor training and support, and name recognition — and smart brands boost that recognition with well-thought-out franchise digital marketing strategies that keep their name in front of their best customers!

Sometimes Bad Can Be Good

The fact is, challenging times can often propel brands into the spotlight, and for some, COVID has done just that. Here, we’ll look at a few top 2021 franchise industries, how the pandemic has helped bring them to the forefront, and why digital marketing services for franchises are invaluable, no matter what’s going on in the world.

Why Now More than Ever, Digital Marketing Services for Franchises Matter

You’ve heard that old adage — strike while the iron is hot!  If you’re a brand in one of the industries we’ve just mentioned (or any industry for that matter), you’d be wise to do so. A well-crafted franchise digital marketing strategy can help brands that are enjoying the spotlight do so for a whole lot longer, maybe even indefinitely! And those brands that might be struggling as a result of outside forces (like a pandemic) can benefit immensely from digital marketing that addresses their pain points and reiterates their value. 

The truth is, it shouldn't take a pandemic for brand leaders to reevaluate their marketing strategies; that kind of attention should be paid on an ongoing basis, preferably by experts who know what to look for and how to respond. Good marketing takes a fluid and holistic approach and working with professionals to help you reach your best customer always makes sense, no matter what industry you’re in or how crazy the world might sometimes feel.

Let the experts at IDS craft a franchise digital marketing strategy that’ll reach your best customer! Get in touch today!

Society clearly cracked as a result of the unimaginable pressure generated by COVID-19.  The pandemic impacted every industry, some walking away with bruises more tender than others. April 2021 and a lot of us are still left with the same question we had this time last year: what’s next?

It’s a new year, and the team at IDS is continually observing recent trends that will undoubtedly strategically affect our digital marketing services for franchises. Let’s go over just some of the top trends that we’ve noticed for consumer service brands, how it affects digital marketing services for franchises, and what you should expect as the upcoming months unfold. 

Protection and Support

Building a business is hard enough work, but when life threw a pandemic into the mix, many companies sadly waived under pressure. Specifically, independent companies took a lot of the heat - according to Yelp data, 60% of business closures due to the pandemic are now permanent. 

There's no doubt entrepreneurs will care more now about the protection and support they receive far more than ever before. If your business took extra steps to ensure that your network of owners felt supported, it’s worthwhile to highlight those actions wherever you can. The beauty of franchising has always been having the full corporate support of a trusted team, and leads moving forward will want to make sure they are protected.

Multi-Location Ownership

You can invest your money in stocks, crypto, really wherever your heart desires, but how much control do you have over the return of that investment? Entrepreneurs are finding new ways to build their portfolios, and franchising is just one of the many ways you can put your liquid into something a bit more predictable. 

Franchising isn’t some get-rich-quick scheme, but by opening multiple franchise locations, you can leverage various streams of income and spread that out across a multitude of industries. Stocks and even real estate can fluctuate unexpectedly, but owners of a franchise business can take full control of a business that already has evidence of success.

Automation and Ease of Operations

No matter the industry, technology has had an incredible impact on how we conduct business, including digital marketing services for franchises. Business owners are always looking for ways to streamline inefficiencies, simplify their programs, and create a better overall product through turnkey systems and software. Franchising makes it much easier for new owners to learn about their POS systems, marketing software, and business management technology to keep their business ahead of the pack.

Growing Industries

Essential Services, Recession-Resistant: With such emphasis placed on the state of the economy and historic unemployment in 2020, it’s fair to say that essential service-based franchises came out as winners. Franchisees who invest in a recession-resistant business (auto-repair, senior care, cleaning services, etc.) will not have to worry as much about the state of the economy and benefit from ongoing support to achieve their dream.

Personal Care and Fitness: Staying fit was undoubtedly a challenge in a quarantined society, but health and wellness brands are expected to fare well throughout 2021 and beyond. Virtual gym concepts have led the charge, and now, you can start your own wellness business for as little as $5,000.

Restaurants and QSR Shift: Fast-casual and QSR franchise concepts have always dominated the franchise space, but some concepts that relied heavily on revenue from indoor dining suffered in 2021. What you hope to see in overall revenue could depend on several factors. Still, the concepts that have started to take off are brands that prioritize less overhead and a leaner overall investment without sacrificing quality.

Are you interested in learning more about IDS’ digital marketing services for franchises and how we can improve your strategy moving forward? Get in touch with a member of our team today!

Are you looking for ways to boost the efficacy of your marketing campaign? Integrated Digital Strategies (IDS) provides a wide range of digital marketing services for franchises! We have years of experience generating leads for some of the largest and best-known franchise brands in the industry. We’re a one-stop shop for all of your digital marketing needs! If you’re just starting to learn about all of the potential digital marketing has to offer, here are a few key terms you should understand.

digital marketing services for franchises

Inbound vs. Outbound Marketing

These two types of marketing differ when it comes to platforms as well as strategy. Outbound marketing strategies are likely familiar to you: radio, television, and print ads that reach out to a broad audience with a quick message. Not only can these strategies be ineffective, they can also be expensive! It costs nearly twice as much to generate a lead using these strategies as it does to generate a lead using inbound marketing!

Inbound marketing strategies are cost-effective and highly targeted. Integrated Digital Strategies uses information on age, education, interests, and aspirations provided by companies like Google and Facebook to develop a pool of potential leads with a greater likelihood of being interested in your brand. We reach out to them using targeted, informative posts that are geared towards their unique needs. These strategies have the potential to generate more leads, but also better-quality leads, making them some of the most valuable digital marketing services for franchises.

SEO Strategies

When it comes to digital marketing services for franchises, search engine optimization (SEO) is the foundation. In order to achieve higher rankings in search results, it’s important to develop content that search engines consider relevant. One way to do this is by identifying targeted keywords to include in your content. Integrated Digital Strategies’ SEO experts can help you determine what your target customers are searching for, and how you can optimize or create new content to get their attention. Next, our content team and graphic designers will get to work, helping you to develop a website, blog posts, and a social media presence that are all designed to capture great search results.

Organic Search vs. PPC Ads

Google search results are ordered based on factors like organic and pay-per-click (PPC) results. Every brand wants to appear close to the top of the list in Google searches in order to attract the most attention. SEO research helps brands customize their content so it’s highly-relevant in a large number of searches, increasing their organic rankings. PPC advertising allows companies to further improve their search results because they can pay to appear higher on the list. Thus, both organic and PPC searches are important digital marketing services for franchises. At Integrated Digital Strategies, we can help you get the most of your advertising budget by working with you on your inbound marketing strategies and tactics.

 These are just a few of the important terms to know as you research digital marketing services for franchises. Contact Integrated Digital Strategies today to learn more about how we can help maximize your digital marketing efforts!

Integrated Digital Strategies - A Franchise Marketing Agency
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