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Integrated Digital Strategies - A Franchise Marketing Agency

Investing in both franchise development marketing and franchisee marketing is a great way to ensure that you're expanding your brand while also helping your franchisees strengthen their businesses. At Integrated Digital Strategies, we can help you do both! In this entry, we'll cover a few reasons why attending to these considerations is important, and show you how we can help you maximize your marketing effectiveness.

Build Your Business While Building Theirs

A two-pronged approach to marketing has the potential to greatly benefit your business as a whole. Creating one side of a marketing approach that's consumer-facing (in order to showcase products and services, special events, and so forth) has the advantage of familiarizing customers with your brand, location, and more. This stands to benefit your franchisees directly as their customer will easily be able to look them up and learn more about their products online.


As you know, helping your franchisees market their business can help them increase sales, which directly benefits you as the franchisor. Creating a second marketing approach that's franchisee-oriented (in order to showcase the benefits of investment, what your brand has to offer franchise partners, and so forth) can help you to attract the franchisees you need to expand your brand. Linking these two campaigns together on your main website can help you to reach out to franchisees and customers alike, with little extra effort expended on your part. Indeed, when you partner with Integrated Digital Strategies, we can take the hassle out of developing and managing this two-pronged approach.

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Let Our Experts Help

Integrated Digital Strategies has years of experience helping franchisors develop campaigns that reach out to franchisees and customers simultaneously. Our web design experts know how to create websites that seamlessly integrate these two important marketing approaches. With our help, franchise investment marketing and franchisee marketing are easier than ever – contact us today to see some examples of work we've done for other clients! By integrating franchisee and consumer-facing information into your website, we can help you to market both aspects of your business. Why not make the most of your marketing budget by addressing two important areas of your business simultaneously?


Focusing on franchise development marketing and franchisee marketing simultaneously is a snap when you partner with Integrated Digital Strategies. Contact us today to learn more about how we can help you expand your marketing approach!

Franchisee marketing is yet another way that Integrated Digital Strategies helps our franchisors. With our expertise, we'll help you support your franchisees as you work together to build your brand. We have years of experience helping franchisors develop their web presence in order to reach out to potential franchisees. Here are a few of the most common ways franchisors rely on our services to help their franchisees market their businesses.

Social Media Postings

Today's investors include millennials, and millennials aren't just adept at using social media – they rely on it in to find information on news, stocks, products, and more. Our social media experts can help you reach out to this key demographic by marketing your franchise brand on social media, helping you spread the word about your brand even farther than your website and blog. Our five-phase approach to social media allows franchisors to reach out to potential customers most effectively, helping them to solidify their presence on the web.

franchise development marketing

Link-Building Services

Another key way we help franchisors enhance their franchisee marketing efforts is through our link-building services. The more links to your website on the internet, the better. That's why our content marketing experts can help embed more links to your website throughout your blog entries, social media postings, and more. Like SEO rankings, these links can enhance your presence on the web! Best of all, our content experts have mastered the art of embedding links while still keeping your content relevant, clear, and on-brand.

Customized SEO Strategy

Integrated Digital Strategies also aids in franchisee marketing efforts by designing a customized search engine optimization (SEO) strategy for each of the brands we work with. Thanks to our comprehensive research on SEO, we're able to identify the search terms that would be most useful for any given brand. By implementing these search terms in the content we develop, we can help widen the range of potential customers who are exposed to our franchisees and their offerings through Google searches. Best of all, our insights into the types of potential franchisees you're looking to target will help us develop an SEO strategy that is thoroughly customized to the needs of our brand.


Franchisee marketing and content marketing go hand-in-hand. Contact Integrated Digital Strategies today to learn more about how we can help you and your franchisees to reach more potential customers!

Franchise development marketing is absolutely integral to the expansion of any franchise. By deploying just the right digital marketing strategies, franchisors can get the word out about their brand and their investment opportunity. This kind of publicity is key to any franchisor who is looking to expand their brand. In this entry, we'll cover a few of the ways that Integrated Digital Strategies helps our clients to get the most out of their franchise development marketing efforts.

The Benefits of a Content-Rich Website

One of the key ways Integrated Digital Strategies helps franchisors is by revamping their websites. Potential franchisors love content-rich websites that outline everything they'd like to know about your business, from investment information to the support they'll receive. With our help, you'll enjoy a website that gives potential franchisees all of the information they'll need to know before deciding to reach out to you to learn more. We have years of experience helping franchisors develop their web presence, and our expertise can help you reap the rewards of a state-of-the-art, content-rich website to aid in your franchise development marketing. Best of all, search engines love our websites just as much as potential franchisees!

franchise development marketing

Making Your Website a Magnet for Search Engines

Nowadays, many people rely on simple Google searches in order to learn more about any given topic. Integrated Digital Strategies dedicates immense time and resources to researching popular Google search terms, and helping our clients to integrate these terms into their web content. This way, they have higher chances of showing up when potential clients perform Google searches, thus boosting their traffic. Between the websites, blogs, and social media campaigns we develop, we help our clients to vastly increase their chances of being hit upon by Google searches, making their websites virtual magnets for potential customers.

Relying on Our Team of Experts

It's true that no one understands your franchise business like you do, but at Integrated Digital Strategies, we're excited to learn about what you do. We have years of experience in franchise development marketing, and our content experts understand what it takes to draw potential investors in, give them the information they need, and facilitate taking the next steps toward contacting you. When you rely on our team of experts, you can rest easy knowing that we'll deal with all of the hassles of maintaining your web presence and keeping it functioning as effectively as possible.


These are just a few ways that Integrated Digital Strategies can help with franchise development marketing. Contact us today to learn more!

Website design is a critical part of the franchise sales process. In today's world, potential franchisees turn to the internet in order to research investment opportunities. Having just the right website design can help catch your future customers' attention, give them the information they need about your business, and show them the next steps to take to start the process. At Integrated Digital Strategies, website design for franchisors is our specialty. Here's a quick look at how revamping your website can help you expand your franchise brand.

Catch Potential Franchisees' Attention With Strategic SEO Keywords

One of the reasons website design is so important to franchise sales is due to SEO strategies. Potential franchisees who are researching new opportunities often rely on Google searches to see what's out there. Understanding what search terms they'll use, and being sure to strategically use them on your website, is a great way to divert more of these potential franchisees to your website. At Integrated Digital Strategies, we're experts in SEO. Our research helps us reveal commonly-searched keywords that can help your website get more traffic! Relying on this strategy helps to ensure that you're getting the most site visits possible.

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An Intuitive Design Helps to Get Your Message Across

Having an easy-to-navigate website design is another way to help you hold the attention of potential franchisees. A well-organized website will have information on all the topics entrepreneurs want to know more about: training and support, estimated investment, brand offerings, and so forth. Furthermore, this information should be provided in a way that is easy to understand and navigate. Integrated Digital Strategies has years of experience building beautiful and highly-functional websites for the franchisors we represent, helping them to get their message out clearly while holding the attention of those who visit their sites. Don't lose potential customers because of a website that's outdated, full of broken links, or overly general in its information.

Less Work for Your Staff

A great franchise website will provide information on all of the most important details of your business. Potential franchisees can browse it at their leisure, learning what you have to offer at their own pace. Putting this information online can save your staff valuable time when more of the entrepreneurs who contact you have already researched the opportunity you're offering.


These are just a few reasons that a great website design is key to franchise sales. Contact us today to learn how Integrated Digital Strategies can help to improve your site design!

Creating the best possible content marketing strategy for potential franchisees is key for any franchise owner looking to get ahead. At Integrated Digital Strategies, helping businesses reach just the right audience is our specialty. In this entry, we'll cover a few ways we create the right content for potential franchises.

Develop Personas of Your Target Audience

One of the ways we help franchise owners to reach out to the right audience is by helping them develop "personas" of their target potential franchise investors. Based on factors including demographic research and business owners' own experience, we'll develop profiles of the potential franchisees you're looking to reach out to. For example, some franchisors may observe that they attract a large number of investors who fit the profile of "First-Time Investor Fiona," a successful businesswoman who is looking to branch out by investing in her own franchise; or "Conversion Calvin" who already works in a given industry but is looking to own his own business rather than working for someone else. By carefully researching the characteristics of these investor types, we're able to write content that is targeted towards these specific potential franchisees.

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Understand What They're Searching For

Another key way Integrated Digital Strategies utilizes these personas is by pairing them with search engine optimization (SEO) keyword research. We constantly conduct research on which terms are most commonly searched on Google, allowing us to include these terms in content, thus garnering more traffic for our clients from Google searches. Having insight into who is searching for what as they seek out investment opportunities helps the franchisors we serve to reach the right potential franchisees.

Reach Them on Platforms They Use

Finally, Integrated Digital Strategies helps the franchisors who work with us to reach out to their potential franchisees by providing them with content marketing in a variety of mediums. Our website design specialists can help ensure that your "home base" always looks and operates great, while blog entries give even further opportunities for SEO hits. Social media campaigns allow even methods to contact and interact with potential franchisees. At Integrated Digital Strategies, our expertise on all of these platforms (and more!) helps us to build business for our clients.


These are just a few ways that content marketing can be used to your advantage to reach out to potential franchisees for your franchise. Contact us today to learn more about how Integrated Digital Strategies can help!

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913

Orlando

100 E Pine Street
Suite #110
Orlando, FL 32801

Franchise Marketing Service

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