Integrated Digital Strategies are proud to share that we have been honored by Entrepreneur through inclusion on its inaugural Best in Service list.
Entrepreneur recently released the 105-company list, which ranks the top 15 franchise “suppliers” in seven different categories from banking to marketing and more. In the marketing category, IDS was ranked the No. 3 top supplier for franchises.
The rankings were compiled via survey, as Entrepreneur reached out to hundreds of franchisors to find out who they did business with and how satisfied they were with them. Companies were then ranked through a combination of how many businesses they served and how satisfied clients were with their service.
“Considering how many marketing companies work in the franchise space, this survey is a complete vote of confidence in IDS and the service that our team provides to our clients,” Steve Galligan, CEO of IDS, said.
After opening for business in 2012, we’re thrilled that in just six short years we’ve managed to build such a strong reputation among our clients, but we’re even happier to know that our clients’ needs are being met on a daily basis. Inclusion on this Best in Service list highlights what we already knew: our hard-working team is among the best in the business.
We would like to extend a heartfelt thank you to all of our valued franchise clients, partners, and of course, the team that makes it happen every day, our employees!
To learn more about what we do and why Entrepreneur recognized Integrated Digital Strategies as a top three marketing agency, contact us today!
Inbound and Franchisee & Franchisor marketing haven’t really gone together in the past. Maybe it has been the fear of implementation across all locations, the costs or the buy in at a local level. A lot of it has to do with the way that franchisors and franchisees get their leads nowadays. It’s a very antiquated approach that has been under scrutiny recently by the FTC. Something HAS to change.
Inbound is more than just another marketing tactic. It’s a holistic approach that will revolutionize the way that you treat your franchise marketing on a B2B or B2C side. It will allow you to start building long-lasting relationships with your customers and the prospects that, most of the time, aren’t ready to buy now. It’s a way for you implement new life into your current outbound tactics that take advantage of the way people make purchasing decisions now. It’s also a way for you to track analytically what’s working the best and what needs improvement inside your franchise marketing.
Whether you have 2 locations or 1000 locations, it’s important to have every one of your franchisees on-board. First and foremost, the franchisors need to see the value by using it themselves for lead generation to capture other franchisees. Once the executive team is on-board, it’s easier to pump the inbound methodology through the franchisee network.
Training on inbound best practices is the key to launching it throughout your franchisee network. After implementation into the main franchisee model, ongoing webinars and a training portal should be created so each franchisee is able to log in daily to watch videos and hop on training calls to understand the basic methodologies and best practices to implement into their franchise.
If you’re a franchisor looking at a new approach for marketing your franchise as well as looking for new ways to help your franchisees, inbound is the way to go. Partnering with a franchise focused inbound agency is recommended since there are many training and expertise requirements that are needed to successfully integrate into the franchise system