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Integrated Digital Strategies - A Franchise Marketing Agency

Investing in both franchise development marketing and franchisee marketing is a great way to ensure that you're expanding your brand while also helping your franchisees strengthen their businesses. At Integrated Digital Strategies, we can help you do both! In this entry, we'll cover a few reasons why attending to these considerations is important, and show you how we can help you maximize your marketing effectiveness.

Build Your Business While Building Theirs

A two-pronged approach to marketing has the potential to greatly benefit your business as a whole. Creating one side of a marketing approach that's consumer-facing (in order to showcase products and services, special events, and so forth) has the advantage of familiarizing customers with your brand, location, and more. This stands to benefit your franchisees directly as their customer will easily be able to look them up and learn more about their products online.

As you know, helping your franchisees market their business can help them increase sales, which directly benefits you as the franchisor. Creating a second marketing approach that's franchisee-oriented (in order to showcase the benefits of investment, what your brand has to offer franchise partners, and so forth) can help you to attract the franchisees you need to expand your brand. Linking these two campaigns together on your main website can help you to reach out to franchisees and customers alike, with little extra effort expended on your part. Indeed, when you partner with Integrated Digital Strategies, we can take the hassle out of developing and managing this two-pronged approach.

franchise development marketing

Let Our Experts Help

Integrated Digital Strategies has years of experience helping franchisors develop campaigns that reach out to franchisees and customers simultaneously. Our web design experts know how to create websites that seamlessly integrate these two important marketing approaches. With our help, franchise investment marketing and franchisee marketing are easier than ever – contact us today to see some examples of work we've done for other clients! By integrating franchisee and consumer-facing information into your website, we can help you to market both aspects of your business. Why not make the most of your marketing budget by addressing two important areas of your business simultaneously?

Focusing on franchise development marketing and franchisee marketing simultaneously is a snap when you partner with Integrated Digital Strategies. Contact us today to learn more about how we can help you expand your marketing approach!

Franchisee marketing is yet another way that Integrated Digital Strategies helps our franchisors. With our expertise, we'll help you support your franchisees as you work together to build your brand. We have years of experience helping franchisors develop their web presence in order to reach out to potential franchisees. Here are a few of the most common ways franchisors rely on our services to help their franchisees market their businesses.

Social Media Postings

Today's investors include millennials, and millennials aren't just adept at using social media – they rely on it in to find information on news, stocks, products, and more. Our social media experts can help you reach out to this key demographic by marketing your franchise brand on social media, helping you spread the word about your brand even farther than your website and blog. Our five-phase approach to social media allows franchisors to reach out to potential customers most effectively, helping them to solidify their presence on the web.

franchise development marketing

Link-Building Services

Another key way we help franchisors enhance their franchisee marketing efforts is through our link-building services. The more links to your website on the internet, the better. That's why our content marketing experts can help embed more links to your website throughout your blog entries, social media postings, and more. Like SEO rankings, these links can enhance your presence on the web! Best of all, our content experts have mastered the art of embedding links while still keeping your content relevant, clear, and on-brand.

Customized SEO Strategy

Integrated Digital Strategies also aids in franchisee marketing efforts by designing a customized search engine optimization (SEO) strategy for each of the brands we work with. Thanks to our comprehensive research on SEO, we're able to identify the search terms that would be most useful for any given brand. By implementing these search terms in the content we develop, we can help widen the range of potential customers who are exposed to our franchisees and their offerings through Google searches. Best of all, our insights into the types of potential franchisees you're looking to target will help us develop an SEO strategy that is thoroughly customized to the needs of our brand.

Franchisee marketing and content marketing go hand-in-hand. Contact Integrated Digital Strategies today to learn more about how we can help you and your franchisees to reach more potential customers!

Franchise development marketing is absolutely integral to the expansion of any franchise. By deploying just the right digital marketing strategies, franchisors can get the word out about their brand and their investment opportunity. This kind of publicity is key to any franchisor who is looking to expand their brand. In this entry, we'll cover a few of the ways that Integrated Digital Strategies helps our clients to get the most out of their franchise development marketing efforts.

The Benefits of a Content-Rich Website

One of the key ways Integrated Digital Strategies helps franchisors is by revamping their websites. Potential franchisors love content-rich websites that outline everything they'd like to know about your business, from investment information to the support they'll receive. With our help, you'll enjoy a website that gives potential franchisees all of the information they'll need to know before deciding to reach out to you to learn more. We have years of experience helping franchisors develop their web presence, and our expertise can help you reap the rewards of a state-of-the-art, content-rich website to aid in your franchise development marketing. Best of all, search engines love our websites just as much as potential franchisees!

franchise development marketing

Making Your Website a Magnet for Search Engines

Nowadays, many people rely on simple Google searches in order to learn more about any given topic. Integrated Digital Strategies dedicates immense time and resources to researching popular Google search terms, and helping our clients to integrate these terms into their web content. This way, they have higher chances of showing up when potential clients perform Google searches, thus boosting their traffic. Between the websites, blogs, and social media campaigns we develop, we help our clients to vastly increase their chances of being hit upon by Google searches, making their websites virtual magnets for potential customers.

Relying on Our Team of Experts

It's true that no one understands your franchise business like you do, but at Integrated Digital Strategies, we're excited to learn about what you do. We have years of experience in franchise development marketing, and our content experts understand what it takes to draw potential investors in, give them the information they need, and facilitate taking the next steps toward contacting you. When you rely on our team of experts, you can rest easy knowing that we'll deal with all of the hassles of maintaining your web presence and keeping it functioning as effectively as possible.

These are just a few ways that Integrated Digital Strategies can help with franchise development marketing. Contact us today to learn more!

Website design is a critical part of the franchise sales process. In today's world, potential franchisees turn to the internet in order to research investment opportunities. Having just the right website design can help catch your future customers' attention, give them the information they need about your business, and show them the next steps to take to start the process. At Integrated Digital Strategies, website design for franchisors is our specialty. Here's a quick look at how revamping your website can help you expand your franchise brand.

Catch Potential Franchisees' Attention With Strategic SEO Keywords

One of the reasons website design is so important to franchise sales is due to SEO strategies. Potential franchisees who are researching new opportunities often rely on Google searches to see what's out there. Understanding what search terms they'll use, and being sure to strategically use them on your website, is a great way to divert more of these potential franchisees to your website. At Integrated Digital Strategies, we're experts in SEO. Our research helps us reveal commonly-searched keywords that can help your website get more traffic! Relying on this strategy helps to ensure that you're getting the most site visits possible.

website design IDS

An Intuitive Design Helps to Get Your Message Across

Having an easy-to-navigate website design is another way to help you hold the attention of potential franchisees. A well-organized website will have information on all the topics entrepreneurs want to know more about: training and support, estimated investment, brand offerings, and so forth. Furthermore, this information should be provided in a way that is easy to understand and navigate. Integrated Digital Strategies has years of experience building beautiful and highly-functional websites for the franchisors we represent, helping them to get their message out clearly while holding the attention of those who visit their sites. Don't lose potential customers because of a website that's outdated, full of broken links, or overly general in its information.

Less Work for Your Staff

A great franchise website will provide information on all of the most important details of your business. Potential franchisees can browse it at their leisure, learning what you have to offer at their own pace. Putting this information online can save your staff valuable time when more of the entrepreneurs who contact you have already researched the opportunity you're offering.

These are just a few reasons that a great website design is key to franchise sales. Contact us today to learn how Integrated Digital Strategies can help to improve your site design!

Answering your prospective franchisee’s questions is one of the most important goals of your content marketing strategy. Embarking on a new franchise business journey is a massive step for anyone, and your franchise prospects are likely to have many questions. To gain their trust - and hopefully their investment - it’s your job to answer these questions.

“As consumers, we expect to be fed great information. As businesses, we like to talk about ourselves and therefore don’t focus on what our prospects and customers are thinking about, worrying about, and asking about.” - Marcus Sheridan, author of They Ask You Answer.

In his revolutionary book about inbound marketing, Sheridan points out that in order to attract customers and gain their trust in your business, you need to ensure that you are addressing their questions and concerns. The same goes for franchise marketing.

Table of Contents

As experts in franchise development marketing, IDS knows precisely what your franchise prospects want to know. Here’s a breakdown.

Questions Prospective franchisees need to know

Critical Questions Your Prospective Franchisees Will Have

Your prospective franchise partners are likely to have many questions about your opportunity and are probably also researching other franchising business opportunities. To stand out from the competition, you must address your franchise prospects’ questions and concerns from the get-go.

Using your website and social media platforms is an excellent way to do this. Here are some crucial questions and concerns you need to address.

What services will I offer?

Many franchise prospects simply want to get in on the franchising business model and don’t always know off the bat what services you offer. By providing a breakdown of your service or product offering on your website and social media channels, you’ll be giving franchise prospects a glimpse of what being a business owner for your franchise will look like.

Will I be successful and profitable?

Your franchise prospects want to know if their investment will be worth it. One of the best ways to do this is to share your franchise businesses' average annual net earnings. We know this might be daunting, but trust us; this is how you earn the trust of prospective franchisees.

It might also be worth researching your industry’s market size and compound annual growth rate to give prospective franchise partners an idea of the industry’s success as a whole.

Why should I choose you?

This is where you get to talk about yourself a little bit. Share with your franchise prospect any awards you have won and any competitive advantages that make your franchise business opportunity more attractive than others.

How much will this cost?

Ah, the big-money question. This is not one to shy away from. Again, sharing this information is how you will build trust with your franchise prospects. The best way to do this is to share a breakdown of your franchise investment fees on your franchise development website.

Do you have discounts available?

Most franchises in the country offer discounts on franchise investment fees for military veterans and first responders. They also sometimes offer reductions in initial fees for female business owners, minorities, and multi-unit investors. Your franchise prospects are aware of this, and they’ll be on the lookout for this information on your website and social media channels.

Do I fit the ideal candidate profile?

Your franchise prospects want and need to know if any prior experience in your industry is required to invest in your franchise. They’ll also be looking for information on the qualities that you look for in your prospective franchise partners. Including this information on your website is a great way to answer any questions your prospect may have. You should also include financial requirements here, such as liquid assets and capital required to invest in your franchise.

What training and support will I receive?

Your franchise prospects want to know that you have their back and that they will be fully equipped to open and operate a franchise with you. You should aim to be exceptionally transparent about the training you provide candidates prior to opening and the ongoing support they will receive as they join your franchise network.

Where can I open a franchise business?

Franchise prospects rarely want to open a new business that is far away from home. They will most often look for franchise opportunities within their cities and states, so it’s vital that you indicate where your franchise is targeted to expand. Including an interactive territories map on your website is a great way to do this.

Can I convert an existing business?

Some prospective franchisees might already be business owners. In this case, they are looking for opportunities to increase their bottom line by partnering with an established brand with a proven business model. You should indicate on your website that you offer opportunities for conversions, as existing business owners will look out for this information.

Can I invest in more than one franchise unit?

Multi-unit ownership is one of the most attractive forms of franchise ownership in franchising. Your prospective franchisees know this and are likely to be interested to know if you offer multi-unit franchising opportunities. On the other hand, some prospective franchise owners may not even know that multi-unit ownership is an option, so you’ll want to make this clear to them.

How do I sign up?

After you’ve spent time and resources educating your franchise prospects about your opportunity, you would be remiss not to show them exactly how they can join your franchise family. A great way to do this is to include a step-by-step flowchart on your website that indicates the different stages of the ownership process. Don’t forget to include the relevant calls- to-action so that your prospect knows how to start the process.

franchise strategy discussion

How IDS Can Help with Your Franchise Development Marketing

The entire IDS staff stays updated on changes in digital marketing by taking part in regular, targeted professional development, and every member of our team is charged with keeping up with the latest in their areas of expertise. This is an essential benefit to our clients, who can rest easy knowing that every facet of their campaign has been carefully strategized by experts in many areas of digital marketing.

At Integrated Digital Strategies, we know that your success is our success. Here is a breakdown of our franchise development marketing services:

We integrate the latest technology at the best value possible by working with best-in-class partners in each discipline. The advantage of our strategy is that we offer constant upgrades and advancements in the emerging digital marketing arena.

Are you interested in working with IDS? Contact us today to get started.

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913


100 E Pine Street
Suite #110
Orlando, FL 32801

Franchise Marketing Service

Franchise Industries We Serve

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