Have you been wondering how to reach potential franchisees most effectively? At Integrated Digital Strategies, it's all we think about! While you've likely invested in a marketing strategy and franchise website design in the past, many franchisors don't realize that it's important to revisit these every year. In this entry, we'll explain how regularly assessing your marketing strategy and website design can help you to stay aware of who your potential franchisees are, and reach them most effectively.

Why Do I Need to Audit My Marketing Plan?

If you're a franchisor, you've probably got a great understanding of who your potential franchisees are. However, many entrepreneurs don't realize that demographics are constantly shifting. For instance, millennials are one demographic that many businesses are keenly interested in understanding. These young adults have their own interests, tastes, and ways of communicating. Thus, it's important that entrepreneurs understand the best possible language and mediums for attracting their attention to franchise with their business.

Regularly auditing your marketing plan to be sure you're reaching key demographics such as millennials or baby boomers is one important way to help your franchise stay on top. At Integrated Digital Strategies, our inbound marketing experts can help you identify your ideal franchisees, as well as target your marketing efforts directly to them, making sure you get the most "bang" for your marketing "buck."

If My Business Hasn't Changed, Why Should I Update My Website?

One important reason to keep your franchise website updated is to make sure it always looks fresh, helping you put your best foot forward when you are trying to attract potential franchisees to your business. When you work with Integrated Digital Strategies, our website design experts can help you make sure your franchise website looks great, runs great, and contains all of the useful information potential franchisees are looking for.

Furthermore, keeping the language on your website fresh is an important way to ensure that you are effectively reaching your target audience. In the 21st century, people rely on search engines like Google more than ever to find what they are looking for. Thus, keywords are especially crucial if you're wondering how to market your business most effectively. An important part of what we do at Integrated Digital Strategies is researching the efficacy of keywords, helping our clients ensure that the vocabulary they've chosen has the potential to pull in plenty of traffic. Since popular keywords are always changing, it's important to keep your website updated so that it always stays strong in Google searches.

These are just a few tips on how to reach potential franchisees by regularly updating your marketing strategy and franchise website. To learn more about the services we provide at Integrated Digital Strategies, contact us today!

Creating the best possible content marketing strategy for potential franchisees is key for any franchise owner looking to get ahead. At Integrated Digital Strategies, helping businesses reach just the right audience is our specialty. In this entry, we'll cover a few ways we create the right content for potential franchises.

Develop Personas of Your Target Audience

One of the ways we help franchise owners to reach out to the right audience is by helping them develop "personas" of their target potential franchise investors. Based on factors including demographic research and business owners' own experience, we'll develop profiles of the potential franchisees you're looking to reach out to. For example, some franchisors may observe that they attract a large number of investors who fit the profile of "First-Time Investor Fiona," a successful businesswoman who is looking to branch out by investing in her own franchise; or "Conversion Calvin" who already works in a given industry but is looking to own his own business rather than working for someone else. By carefully researching the characteristics of these investor types, we're able to write content that is targeted towards these specific potential franchisees.

Understand What They're Searching For

Another key way Integrated Digital Strategies utilizes these personas is by pairing them with search engine optimization (SEO) keyword research. We constantly conduct research on which terms are most commonly searched on Google, allowing us to include these terms in content, thus garnering more traffic for our clients from Google searches. Having insight into who is searching for what as they seek out investment opportunities helps the franchisors we serve to reach the right potential franchisees.

Reach Them on Platforms They Use

Finally, Integrated Digital Strategies helps the franchisors who work with us to reach out to their potential franchisees by providing them with content marketing in a variety of mediums. Our website design specialists can help ensure that your "home base" always looks and operates great, while blog entries give even further opportunities for SEO hits. Social media campaigns allow even methods to contact and interact with potential franchisees. At Integrated Digital Strategies, our expertise on all of these platforms (and more!) helps us to build business for our clients.

These are just a few ways that content marketing can be used to your advantage to reach out to potential franchisees for your franchise. Contact us today to learn more about how Integrated Digital Strategies can help!