Get Found Online. Receive Your Free Site Audit Report
Request Audit
Contact Us Today
1.855.256.2635
Integrated Digital Strategies - Your Franchise Marketing Agency

Franchising offers myriad benefits to those who want to start their own businesses but may not have the time or experience to go it alone. Rather than do all the foundational work yourself, franchising lets you blend your entrepreneurial spirit with the security of a proven business model. In this digital age, however, the success of a franchise depends on more than superior and time-tested processes and procedures.

It also depends on how well a business utilizes social media platforms - a critical arena for amplifying brand presence and fostering community engagement. But how does a franchisor effectively use social media? By using the right platforms to promote their franchise social media marketing, and using them correctly.

Here's a rundown of essential social media platforms franchisors should leverage to promote their brand to new and current audiences.

social media reach and insight

LinkedIn: The Professional Network

LinkedIn is known as the social platform for professional networking, making it invaluable for franchisors looking to establish industry authority and get their brand in front of other professionals. By implementing a franchise social media management strategy and sharing insightful articles, success stories, and franchising information, franchisors can engage with professionals interested in business opportunities.

LinkedIn also facilitates networking with suppliers and partners, offering a professional backdrop to showcase the franchisor's expertise and credibility in the industry.

LinkedIn is also a platform that can assist in distributing creative and successful paid media campaigns, which can be a major source of lead generation efforts.

Facebook: The Community Builder

It’s not an accident that Facebook is the most popular social media platform in almost every industry, even for franchise social media marketing. However, while it has a vast user base, it's not just about the numbers; Facebook's comprehensive suite of business tools allows for detailed targeting, customer engagement, and brand storytelling.

Franchisors can create location-based pages, enabling their franchisees to tailor content to local audiences while maintaining brand consistency through a corporate social media policy they should establish with franchisees early on.

As franchisors build their franchise system, one of the most important steps is to provide comprehensive social media training to franchisees. This training should be relative to platform-specific best practices, content creation, effective community engagement, and any advertising strategies.

This can either be done in-house or through a vendor well-versed in all aspects of marketing. Training franchisees on social media gives franchisors peace of mind in knowing that franchisees are adhering to brand standards while also communicating the brand’s story and engaging with a broader audience than just the company page alone can.

Instagram: The Visual Storyteller

Instagram is a visual-centric platform that offers franchisors the opportunity to showcase the brand’s culture. It's a space where brand personality shines through engaging stories and images. Instagram is a social media for franchisors tool that can highlight things like the day-to-day operations of a business and customer testimonials and even run influencer marketing campaigns that can quickly draw attention to a brand.

However, keep in mind that you should utilize more than just stock photography on Instagram; the content needs to send a message and captivate the audience, so be sure to use all features on the platform, such as Posts, Stories, and Reels. These various formats create compelling content that resonates with a younger, trend-savvy audience.

YouTube: The Inside Educator

YouTube's video-sharing platform is perfect for franchisors aiming to provide in-depth content about their franchise models as well as testimonials. Video content can range from long-form educational webinars and franchisee training materials to behind-the-scenes looks at franchise operations.

By building a content-rich YouTube channel, franchisors can benefit threefold: they can enhance their SEO, provide valuable resources for potential franchisees seeking to learn more about the business, and create a stockpile of amazing video content to share on other social platforms.

TikTok: The Trendsetter

TikTok is a unique platform. It’s fairly new compared to the others on this list, but it rose to popularity quickly. Vine walked so TikTok could run - as the kids like to say. Its explosive growth and predominantly younger audience present a different kind of opportunity for franchisors. Instead of lead generation, TikTik is a platform where brands can garner attention by tapping into viral marketing trends and connecting with a new generation of consumers and potential franchisees in a fun and informal way.

Creative and engaging content on TikTok can quickly gain traction, offering franchisors a chance to showcase their brand's personality as well as prove they are able to adapt to digital marketing’s ever-changing landscape. In just a few short years, the creators of TikTok were able to build a platform that has not only changed the way other social media platforms operate but has also changed how brands interact with their audiences.

Rule of Thumb: Don’t Waste Your Time When You Can Delegate

Lead generation is a major goal for most franchise brands we work with. However, one thing that they don’t always consider is the benefit that franchise social media management can bring to a franchise system.

At Integrated Digital Strategies (IDS), we can help you use social media on its own or as part of a larger digital strategy to educate your audience, build your brand presence, and generate leads that convert into sales.

Learn more about our social media strategies and expertise when you contact IDS today!

As every franchisor knows, it can be a struggle just to find leads, let alone qualified leads who are interested in investing in your brand. Our online marketing services for franchises are specifically designed to reach potential investors who are well-qualified and are looking for an investment opportunity like the one you have to offer. Let’s take a look at a few of the ways Integrated Digital Strategies can help with lead generation for franchises.

A Needle in a Haystack?

Sometimes finding new franchisees can feel like searching for a needle in a haystack. Traditional outbound marketing techniques work by spreading a message far and wide through channels like television and print ads. Today’s media-savvy consumers aren’t always receptive to the quick pitch they hear on their way to work if they are ever exposed to it at all. It can be exceedingly difficult to find prospective franchisees this way, much less those who are qualified.

Integrated Digital Strategies works by significantly reducing the size of the haystack: we deliver targeted marketing to consumers who we’ve identified as most likely to be receptive to your message. This style of franchise lead generation can create can identify and reach out to the pool of individuals who are likely in a good place in their life to seriously consider making this type of investment.

online marketing services for franchises

How We Identify Qualified Leads

At Integrated Digital Strategies, we identify qualified leads in a number of ways. First, we work with our clients to develop profiles of the investors they’d most like to target. We take things into account like age, education, income, interests, motivations, and aspirations. These personas are just one of the online marketing services for franchises that guide us as we create new content for our clients that speaks directly to the audience they want to reach.

Furthermore, we work with companies like Facebook and Google to learn more about the habits of people who search for opportunities like yours. We collect a wide range of information on this group, such as their hobbies, what else they search for, what sites they like to visit, what stores they shop at, and much more. All this data is utilized in order to specify the methods of lead generation for franchises that we need to implement in order to create your substantial growth. Traditional outbound marketing is greatly limited in the data they can collect: for example, a billboard can only target an audience that drives down a particular road. As you can see, Integrated Digital Strategies utilizes much more personalized information to deliver a highly-targeted message in order to bolster and boost your franchise lead generation.

Our Online Marketing Services for Franchises

Once we’ve identified a pool of qualified potential leads, we reach out to them through a variety of strategies. For instance, we offer social media services that allow you to more effectively interact with potential leads on platforms like Facebook. Strategic postings allow you to make your way onto their newsfeed with messages they’re interested in hearing. We also help our clients optimize their current content, improving their websites for maximum function and search engine optimization all resulting in maximum franchise lead generation. Regularly-updated blogs keep potential investors up-to-date on your franchise offering while providing you with more chances to appear in their search results. These are just a few of the many online marketing services for franchises you’ll find at Integrated Digital Strategies.

Want to learn more about how we assist with lead generation for franchises? Contact us today to explore the many online marketing services for franchises we offer!

content marketing

Does creating quality content for your website really matter? It sure does! From the main page content to the downloadables, quality content not only attracts people to your business, but it can turn those people into leads who then turn into customers. Creating quality content can do a lot of good in terms of getting your business seen.

What Is Lead Generation and Why Do You Need It?

Lead generating is the process of attracting and converting people into leads that will hopefully become customers of your business. You can go about attracting people to your business in a number of ways, but the one we’ll touch on here is through creating quality content.

One reason why you need lead generation for your business is because it makes it so potential customers find your business rather than you finding them. Does this really make a difference? You bet! Instead of wasting money on marketing tactics that might not even reach the right audience, you can instead focus your efforts on making those who are already interested able to find your business.

Interesting fact: B2B companies that blog end up generating 67% more leads per month than those who don’t.

Here are three steps to take to generate more leads through quality content.

Step #1: Identify Your Target Audience

One of the most important steps to take when generating leads is making sure you’re targeting the right audience. If you don’t target the right audience, then all your efforts to generate leads might just fall through your fingers. Is your audience those in need of dental work? Or perhaps businesses that need specific products or services?

Keep your audience in mind when putting forth money and effort into generating leads for your business. Targeting the right type of people is important for any business looking to get seen.

Step# 2: Research Your Market

Another important aspect of generating quality leads is to thoroughly research the market in which you want to target. Do people have need of the services you offer? If so, where? And what other companies will you be competing with?

Knowing your competition and whether or not your products or services have high demand will be a great boon to your business as you get started and as you grow.

Step #3: Creating Quality Content

From landing pages to blog posts to e-books and infographics, content matters. Not only will you be able to attract potential customers to a specific landing page or blog post with SEO keywords, but you will have the chance to engage them with relatable content.

Despite what many people may think, you can’t cut corners by posting content that contains the right keywords but the content isn’t up to par. By creating quality content with the right keywords, you get the best of both worlds.

If you’re interested in learning more about how you can create quality content for your website and generate more leads while you’re at it, contact us at Integrated Digital Strategies today!

Contact IDS!

Are you ready to work with IDS on your new website development project? Contact IDS today to get started

© 2024 Integrated Digital Strategies Powered by Ignite Visibility | Privacy Policy | Sitemap | All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram