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Integrated Digital Strategies - A Franchise Marketing Agency

As every franchisor knows, it can be a struggle just to find leads, let alone qualified leads who are interested in investing in your brand. Our online marketing services for franchises are specifically designed to reach potential investors who are well-qualified and are looking for an investment opportunity like the one you have to offer. Let’s take a look at a few of the ways Integrated Digital Strategies can help with lead generation for franchises.

A Needle in a Haystack?

Sometimes finding new franchisees can feel like searching for a needle in a haystack. Traditional outbound marketing techniques work by spreading a message far and wide through channels like television and print ads. Today’s media-savvy consumers aren’t always receptive to the quick pitch they hear on their way to work if they are ever exposed to it at all. It can be exceedingly difficult to find prospective franchisees this way, much less those who are qualified.


Integrated Digital Strategies works by significantly reducing the size of the haystack: we deliver targeted marketing to consumers who we’ve identified as most likely to be receptive to your message. This style of franchise lead generation can create can identify and reach out to the pool of individuals who are likely in a good place in their life to seriously consider making this type of investment.

online marketing services for franchises

How We Identify Qualified Leads

At Integrated Digital Strategies, we identify qualified leads in a number of ways. First, we work with our clients to develop profiles of the investors they’d most like to target. We take things into account like age, education, income, interests, motivations, and aspirations. These personas are just one of the online marketing services for franchises that guide us as we create new content for our clients that speaks directly to the audience they want to reach.


Furthermore, we work with companies like Facebook and Google to learn more about the habits of people who search for opportunities like yours. We collect a wide range of information on this group, such as their hobbies, what else they search for, what sites they like to visit, what stores they shop at, and much more. All this data is utilized in order to specify the methods of lead generation for franchises that we need to implement in order to create your substantial growth. Traditional outbound marketing is greatly limited in the data they can collect: for example, a billboard can only target an audience that drives down a particular road. As you can see, Integrated Digital Strategies utilizes much more personalized information to deliver a highly-targeted message in order to bolster and boost your franchise lead generation.

Our Online Marketing Services for Franchises

Once we’ve identified a pool of qualified potential leads, we reach out to them through a variety of strategies. For instance, we offer social media services that allow you to more effectively interact with potential leads on platforms like Facebook. Strategic postings allow you to make your way onto their newsfeed with messages they’re interested in hearing. We also help our clients optimize their current content, improving their websites for maximum function and search engine optimization all resulting in maximum franchise lead generation. Regularly-updated blogs keep potential investors up-to-date on your franchise offering while providing you with more chances to appear in their search results. These are just a few of the many online marketing services for franchises you’ll find at Integrated Digital Strategies.


Want to learn more about how we assist with lead generation for franchises? Contact us today to explore the many online marketing services for franchises we offer!

content marketing


Does creating quality content for your website really matter? It sure does! From the main page content to the downloadables, quality content not only attracts people to your business, but it can turn those people into leads who then turn into customers. Creating quality content can do a lot of good in terms of getting your business seen.

What Is Lead Generation and Why Do You Need It?

Lead generating is the process of attracting and converting people into leads that will hopefully become customers of your business. You can go about attracting people to your business in a number of ways, but the one we’ll touch on here is through creating quality content.


One reason why you need lead generation for your business is because it makes it so potential customers find your business rather than you finding them. Does this really make a difference? You bet! Instead of wasting money on marketing tactics that might not even reach the right audience, you can instead focus your efforts on making those who are already interested able to find your business.


Interesting fact: B2B companies that blog end up generating 67% more leads per month than those who don’t.


Here are three steps to take to generate more leads through quality content.

Step #1: Identify Your Target Audience

One of the most important steps to take when generating leads is making sure you’re targeting the right audience. If you don’t target the right audience, then all your efforts to generate leads might just fall through your fingers. Is your audience those in need of dental work? Or perhaps businesses that need specific products or services?


Keep your audience in mind when putting forth money and effort into generating leads for your business. Targeting the right type of people is important for any business looking to get seen.

Step# 2: Research Your Market

Another important aspect of generating quality leads is to thoroughly research the market in which you want to target. Do people have need of the services you offer? If so, where? And what other companies will you be competing with?


Knowing your competition and whether or not your products or services have high demand will be a great boon to your business as you get started and as you grow.

Step #3: Creating Quality Content

From landing pages to blog posts to e-books and infographics, content matters. Not only will you be able to attract potential customers to a specific landing page or blog post with SEO keywords, but you will have the chance to engage them with relatable content.


Despite what many people may think, you can’t cut corners by posting content that contains the right keywords but the content isn’t up to par. By creating quality content with the right keywords, you get the best of both worlds.


If you’re interested in learning more about how you can create quality content for your website and generate more leads while you’re at it, contact us at Integrated Digital Strategies today!

Social media is proving to be one of the most effective tools for franchise lead generation. More and more, companies are seeing their social media profiles and paid advertising bringing them leads. Social media, as one part of a complete digital marketing strategy, can be a useful tool to catch prospects’ attention, teach them about the brand, and push them toward contacting you for more information.


But how does a franchisor effectively use social media? By using the right platforms for your business, and using them correctly.

social media marketing

LinkedIn

In 2014, a study found that 40% of franchise sales through social media started with LinkedIn. This should come as no surprise. LinkedIn is where people go to connect on a professional level and look for jobs, so this network is a prime place to go for franchise lead generation.


Franchisee candidates can use LinkedIn to learn about your brand, the executives and employees, or the backgrounds of your franchisees. This is an important tool that your prospects use, so make sure to maximize your presence on this site.

Rule of Thumb for Any Platform: Have a Separate Brand Page

Because your company has franchises in various parts of the country, it is important to keep your brand page separate. The audience that is interested in purchasing a franchise is distinctly different from the audience that uses your product, so separating these pages will help you generate more high-quality leads.

Facebook

It is not by accident that Facebook is the most popular social media platform for businesses in almost every industry. Facebook allows you to target your specific audience with extreme precision, giving your brand a better chance at connecting with qualified prospects.


Additionally, Facebook is the biggest network, with nearly 2 billion users worldwide. More importantly, over 1 billion of those users log on every day, which is part of the reason why this network is so significant. Your franchise’s reach on Facebook is virtually incalculable.

Rule of Thumb for Any Platform: Remember to Measure

What is the point of spending time and money on social media marketing if you aren’t measuring the results? Set goals for what you want your social media presence to achieve, and then use the tools at your disposal to measure them.

Instagram

This photo-centric social media can be very useful to the right brand. If your franchise is targeting younger investors, Instagram might be the perfect fit. In order to use Instagram, take a hard look at your brand to make sure that your opportunity translates well visually. It isn’t enough to use a stock photo on Instagram; the content needs to send a message and captivate the audience.

Rule of Thumb for Any Platform: Look at Competitors

A great way to get a measure of what is going on in your industry’s franchise space is by looking at what competitors are doing. Look at their pictures, posts, and linked content to get an idea of their special skills. What are they bragging about? What should you be bragging about?

Twitter

15 years ago, who would have thought that micro-blogging in 140 characters or less would have an impact on business? But look at Twitter now! It has developed into a major influencer on everything from movies to politics to franchise lead generation.


Twitter is a relatively easy platform to use for spreading content, as it’s very conversational. You can retweet from experts in your field, use hashtags to garner awareness or your brand, and easily interact with your followers or current trending topics. Using Twitter for franchise lead generation is a matter of showing prospects what your brand is all about in a more natural, short-form setting.

Rule of Thumb: Don’t Waste Your Time

Social media management can take up a big chunk of your time. There’s a reason many companies rely on a dedicated social media manager to handle all postings and comments. A cost-effective alternative is to contract out your social media to a company with experience.


Franchise lead generation is a major goal for most of the franchise brands that we work with at Integrated Digital Strategies. We can help you use social media on its own or as part of a larger digital strategy to generate leads and convert them into sales. Learn more about our social media strategies and expertise or contact us to get started!

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913

Orlando

100 E Pine Street
Suite #110
Orlando, FL 32801

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