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Integrated Digital Strategies - A Franchise Marketing Agency

If you’ve already invested time and money into developing a new website for your brand, it can be tempting to sit back and hope that the site will attract attention on its own. It’s true that having a well-designed website is one of the most important things a business can do to market itself.

However, not paying to advertise that website is a surefire way to see disappointing results. Search engine marketing is an important and necessary strategy to ensure that as many people see your website as possible. Let’s take a closer look at the reasons why you should invest in advertising your website.

Table of Contents

search engine marketing

What is Search Engine Marketing?

Search engine marketing refers to the act of marketing your website through strategically using search engines and their features. Potential customers who are unfamiliar with your brand will likely stumble across your website while doing internet research. It’s important to understand what those potential customers are searching for in order to make your brand more visible in their search results.

Search engine marketing relies on a combination of factors to get their attention. First, consistent research and application of the keywords they are most likely to search help to place your website in relevant search results. Furthermore, pay-per-click advertising allows you to pay to appear closer to the top of these search results. Through a combination of the most relevant keywords and pay-per-click advertising, your website has the potential to show up in more searches and closer to the top of the results.

How Can Search Engine Marketing Help Franchisors Specifically?

If you’re running a franchise brand, you have a lot to gain from investing in search engine marketing. Oftentimes, potential franchisees cast a wide net while searching for opportunities. They may be unaware of your brand and why it stands out from the competition.

Integrating a wide range of relevant search terms into your content is a great way to grab the attention of potential investors who are looking for an opportunity like yours!

How Can Integrated Digital Strategies Help?

At Integrated Digital Strategies, we’re experts when it comes to maximizing the potential of your website. We work with search engine marketing professionals, top-notch content producers, and search engine optimization experts to ensure that you’re getting the best results for your advertising dollars.

We provide a range of services to our clients to get their website more traffic while working within their budget. We can redesign your website so that it communicates your message effectively while also integrating relevant search terms.

We’ll work with advertising platforms like Google Business Profile and pay-per-click providers to ensure that your website’s visibility is increased in relevant search results. We can also help you integrate a regular blog onto your website, ensuring that you have as many opportunities as possible to capture highly-searched keywords.

These are just a few of the reasons why investing in pay-per-click and other search engine marketing strategies is a worthwhile investment. Contact us today to learn more about how Integrated Digital Strategies can help your website increase its traffic!

Important business questions

As technology marches on through the years, marketing strategies have had to change significantly to keep up. Search Engine Optimization (SEO) and marketing through social media have become essential and mandatory for businesses in the 21st Century.

Many businesses, both large and small, do not have the expertise to develop a comprehensive digital marketing strategy, in which case hiring a marketing agency is essential. Working with experts can help you get your business found online, bringing more clients and customers to you.

Finding and hiring a marketing agency doesn’t have to require a whole bunch of guesswork, because we have put together this list of some important questions to ask. These questions will help you find the local marketing agency that works for you.

4 Questions to Ask Before Hiring a Local Marketing Agency

How Long Have You Been Around?

A brand new marketing agency may have extremely affordable rates as they are building a client base, but in many cases these new companies do not have the experience and understanding of digital marketing to get you the results you want.

Work with a company that is established in the industry and employs experienced SEO professionals, writers, marketing strategists, designers, and social media experts. Still, a fledgling company may have experienced employees, so make sure to ask enough questions to thoroughly vet any marketing agency to get an idea of the employees’ expertise.

Who Makes Up Your Team?

Before you get started with a digital marketing agency, make sure you know who will be handling your account. Some firms outsource the majority of their content, SEO, development, and other departments to keep costs down for both themselves and their clients. While a skilled outsourced team certainly has a place in digital marketing, it is important to know that the marketing agency you choose does not emphasize cost over quality.

Watch Out for Red Flags!

With the innumerable digital marketing agencies out there, it can be difficult to choose the right one for your business. After you ask the important questions, make sure to be wary of some of the red flags in the industry, including:

At Integrated Digital Strategies, we are proud to offer clients comprehensive marketing strategies created by our experienced staff. We work hard to create amazing digital and local marketing solutions for all our clients, big and small. Get in touch with us to see what we can do for you.

Integrated Digital Strategies - A Franchise Marketing Agency
Greater Boston

6 Chestnut Street
Unit 210
Amesbury, MA 01913

Orlando

100 E Pine Street
Suite #110
Orlando, FL 32801

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